The first time I opened Google Analytics

When was the last time you opened Google Analytics, if ever? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ When was the last time you opened Google Analytics, if ever? I remember the first time I did. It was terrifying. For over 10 years, here’s what happened every time I opened Google Analytics: - I wanted to know which channels were growing my business, so I looked at sources of traffic. - Then I wanted to know what content was driving the traffic, so I looked at landing pages. - Then I wanted to know if people were sticking around, so I looked at bounce rates. - Then I wanted to know if they had purchased a product, so I tried setting up goals. - Then I looked at 20 or 30 other metrics. - Finally, I realized I spent 4 hours making sense of Google Analytics, I hadn’t learned anything valuable, and I wasn’t any closer to improving my business. Then I did the next most logical thing: I curled up in a ball, started crying, and didn’t open Google Analytics again for another 3 months. [Image] Sound familiar? Look, it’s not just you. I’ve met people at startups and massive companies that have worked with some of the best data scientists in the world—and analytics is still super hard to get your head around. When it comes to digital marketing analytics, there is a LOT to digest. - There are hundreds of metrics you can track and thousands of ways to analyze them. - Implementing Google Analytics starts to feel overwhelming when you want to start tracking what matters: events, goals, and transactions. - There’s never enough time to get tracking and reporting set up the right way. It doesn’t have to be like this. In my next email, I'll tell you how we solved this at ClickMinded (hint: counterintuitively, it's all about focusing on FEWER stuff) Tommy P.S. Have you had a similar experience with Google Analytics? Reply to this email and tell me about it :) ClickMinded.com 30 N. Gould Street #6193, Sheridan, WY 82801 Don't want to hear from us? [Click here to unsubscribe](.