(#43) The Twitter killer, Subservient Chicken, and much more...

Trivia question: What was the first hashtag ever used on Twitter? TRIVIA QUESTION What was the first hashtag ever used on Twitter? The answer is at the bottom of the newsletter! By The ClickFunnels Team January 11, 2024 Hey Funnel Hacker, We hope your 2024 has got off to a flyer! If you are thinking about hosting a challenge to help drive sales, Russell & Pedro Adao are hosting a free 5-day Challenge Secrets Masterclass. They’re going to show you exactly how to launch, grow, or scale any business (online or off) using a ‘Challenge Funnel’! It goes live in 3 days, so make sure you reserve your spot [here]( and let’s dive into today’s nuggets… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 7 MINUTES... - Two masterclasses and funnels you need for 2024 - Threads - the new kid on the social media block - How do you know when your ad is performing well? - The funnel all supplement and food sellers need to hack - The subservient chicken ad that saved Burger King TODD BROWN’S MARKETING SECRETS + JEFF WALKER’S PRODUCT LAUNCH FORMULA If you’re looking to get 2024 off to a big start but you’re not sure where to begin, we’ve got two big bits of gold just for you… The first comes courtesy of Todd Brown (creator of the E5 Method). Todd recently hosted a masterclass for all Funnel Hackers, detailing his marketing method that you can start using today that generates steady and predictable sales for you from new customers and clients! And you can watch it for free [here](. In this masterclass, Todd shares four secrets: Secret #1: Todd’s Proven Strategy To Grab Attention How to guarantee your funnel grabs attention amongst a swarm of competitors. Secret #2: How To Acquire Clients Consistently & Predictably How to grow your business without an email list, deep pockets, or being an amazing marketer. Secret #3: The Big Idea The most important marketing concept that even old marketing legends to this day talk about. Secret #4: The 10-Figure Funnel Strategy The one concept responsible for billions of dollars in sales. By the end of this masterclass, you will not only have discovered some game-changing marketing gold, but you can also install Todd’s favorite funnel for scaling product sales into your account for free. Check out Todd’s free masterclass and grab a copy of his funnel [here](. Then… If you want to implement Todd’s idea but instead of selling a physical product, you want to sell an info or digital product, this is where the second bit of gold comes in… Launch expert Jeff Walker recently recorded a masterclass deconstructing exactly how to use his Product Launch Formula (PLF) to have a huge launch [here](. In the video, Jeff shares: 10-Figure Strategy & Story The full strategy that's done over a billion dollars in sales online. Product Launch Formula Blueprint Jeff breaks down his entire product launch formula, including advanced close techniques for today! Keys To Launch Without ANY Previous Experience The step-by-step process anyone can follow to launch a product without knowing how to market or sell. If that isn’t enough, you can also add Jeff's Product Launch funnel directly into your ClickFunnels account for free. So… For Todd Brown’s marketing secrets and funnel click [here](. Then, for Jeff Walker’s Product Launch Formula and funnel click [here](. THREADS IS RACING UP THE SOCIAL MEDIA PLATFORM RATINGS After going through Todd and Jeff’s funnels, if you want to get the jump on a new source of traffic, you might want to check out Meta’s new app, Threads. Threads offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. If you think it looks and sounds familiar, that’s because it is designed to do almost exactly the same thing as Twitter. In fact, many have labeled Threads ‘The Twitter Killer’. And it seems to be working… While X (formerly known as Twitter) is slowly losing customers, Threads has already seen monthly active users increase by 27% to around 120 million. With Meta expected to continue to invest in Threads’ growth, it could be ripe for a 2024 Funnel Hacker takeover! If you’re interested in getting on there early and building your following with less competition, you need to check out the insights on how to dominate social media in Traffic Secrets (free [here](. From building your Dream 100 (page 104) to social media traffic secrets (starting page 157), you’ll build a following faster than 99% of the people on there! If you don’t have a copy yet, you can get it for free [here](. POPULAR IN THE COMMUNITY 👀 How do you reduce membership drop offs? Dave Kenney is asking [here](. 🐶 Any advice on doing a challenge for dog owners? Share your recommendations with Kyle Tanner [here](. 🏠What funnel, ads, and copy would you use to sell a real estate property? Check out Jadie May’s post [here]( and add your thoughts. ❓ What are some metrics you watch to know if your ad is performing? Tywin Kalandyk is looking for advice [here](. 🏗️ What is the ideal funnel for a construction remodel company? Share your ideas with David Colon [here](. FUNNEL OF THE WEEK If you sell any kind of supplement or food item, this funnel is for you! This funnel has everything needed to convert as many hot, warm, and cold visitors as possible. Check it out [here]( go through the funnel, and hack away. Then, if you want someone to build a funnel just like this for your business… Head over to our [Funnel Builder Marketplace here]( and hire one of the expert funnel builders Russell and the team have trained. Our funnel builders will have this funnel up and running for you in no time. THE BURGER KING AD THAT CHANGED MARKETING FOREVER As a Funnel Hacker, you’re often thinking about how to attract new leads into your funnel. This story from Burger King might give you some new and exciting ideas… By 2004 Burger King’s position as the second-largest hamburger company in the world was waning and they were forced to shut down hundreds of stores. In an attempt to turn the tide, Burger King brought on advertising agency Crispin Porter + Bogusky to create a campaign for their new chicken sandwich, which was being marketed under the tagline "Have It Your Way". Instead of going the traditional route of showing people enjoying the sandwich, Crispin Porter + Bogusky, decided to do something a little different. They hired someone to dress up in a chicken outfit and recorded him responding to over 300 commands the team came up with. He was asked to do things like, dance, do push-ups, running in place, and much more. They then created the website below: Users could type commands into a box, hit submit, and the chicken would seemingly obey. If the chicken was asked to perform something inappropriate, impossible, or not on the list, it simply approached the camera and wagged its finger in admonishment. The overall effect was that the chicken seemed to be executing commands live. An obscenely simply idea. The Subservient Chicken went viral beyond belief. Once the site had been finished, the team sent it to some friends to test. Before they knew it, the site had received one million hits and it wasn’t even live. A week later three 30-second spots were aired on network television, followed by a print ad that also directed people to the website. That’s when things really took off: - The website received more than 20 million hits within the first week and 396 million hits within a year - Chicken sandwich sales went through the roof, increasing 6% per week - Burger King’s growth surpassed McDonalds’ - It won several awards, including the Grand Clio, Cannes Lions, and the Grand Prix for Viral Marketing further extending its reach Simply by being interactive and novel, this wild idea transformed the fortunes of Burger King. What wild ads can you come up with that will capture the interest of your audience that your competitors would never dare try? They could hold the key to your business growing more than ever before! TRIVIA ANSWER The first hashtag ever used on Twitter was "#barcamp" by Chris Messina in 2007. This marked the beginning of using hashtags to group related content on social media. That’s it for another newsletter! Join us back here Monday because we’ll be diving into the most expensive commercial ever made, 3 Facebook ads that are perfect for scaling, and much more. Have a great weekend, -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. 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