(#40) 3 steps to high converting lead magnets, how to write like Dan Kennedy, and much more...

Trivia question: Who is known for coining the term 'Content is King' in relation to digital marketing? TRIVIA QUESTION Who is known for coining the term 'Content is King' in relation to digital marketing? The answer is at the bottom of the newsletter! By The ClickFunnels Team January 1, 2024 Happy New Year, Funnel Hacker! We hope you’ve had a great holiday and are ready to make 2024 the best year yet! If your goals for this year include winning the Two Comma Club award and walking on stage at FHL in Las Vegas to collect your award, then we highly recommend joining the [One Funnel Away Challenge](. This new version contains Russell's latest techniques and strategies you need to launch a highly successful funnel in under 30 days. For a lot of funnel hackers, the original challenge was what helped them launch their funnel, quit their day job, and propel them towards the Two Comma Club.  The challenge is just $100 (down from $997). OR… you can sign up for a free 30-day ClickFunnels trial and get free access to the challenge! All you have to do is sign up [here](. That one small action could be what gets you into the Two Comma Club and beyond. So, take action, sign up for the One Funnel Away Challenge [here]( and then let’s dive into today’s nuggets. WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 6 MINUTES - How to start writing copy like Dan Kennedy - Burger King’s viral marketing campaign you can hack - Robby Blanchard’s guide to scaling to $160M - All of the powerful new features available in ClickFunnels 2.0 - The 3 simple steps to creating a high-converting lead magnet HOW TO WRITE LIKE DAN KENNEDY Dan Kennedy is known throughout the marketing world for his ability to turn words into wealth. He has crafted copy that has generated millions in sales. Three of the key strategies he swears by to get these results are: 1. Creating a clear and compelling Unique Selling Proposition (USP): It’s vital to differentiate your brand or product in a crowded market. 2. Utilizing Storytelling: Dan believes in crafting narratives that resonate emotionally with readers, making the message more memorable and impactful. 3. Sales Psychology: He understands how to leverage consumer behavior, desires, and fears to create copy that effectively persuades and motivates the audience to act. By integrating these into your copy, you will almost certainly improve your results. But that’s easier said than done. Where do you start? What stories do you tell? How you do use psychology in your copy? If you would like to have the ability to write like Dan, if you want to hypnotize cold traffic into buying in seconds with hard-hitting, “can’t look away” copywriting… On the 8th of January, Dan’s new 3-day challenge, "Write Like Dan Kennedy", is going live. This free challenge, hosted by Dan Henry, will show you exactly how to create a magnetic personality in your writing, build powerful marketing systems, and master the art of persuasive copy. If you’re interested in learning this skill from one of the best to ever do it, click [here]( or click the image below: BURGER KING’S BOLD MARKETING CAMPAIGN If you’re looking for a way to differentiate your marketing from the rest of the world, this is for you… In the world of fast-food marketing, the norm is to showcase mouth-watering, perfect-looking food. In 2020, Burger King decided to do something wildly different. Known as the "Moldy Whopper" campaign, Burger King featured a time-lapse of a Whopper turning moldy over 34 days. This campaign was designed to demonstrate Burger King's commitment to removing artificial preservatives from its products. As you can imagine, the campaign received a polarized response. Many people celebrated it for its boldness and honesty. Marketing expert Seth Godin commented, "It’s a signal that they're willing to embrace what real food acts like and stand behind the quality of their food." Others criticized it for putting them off ever eating burgers again. Fernando Machado, Burger King's Global Chief Marketing Officer at the time, said, "At Burger King, we believe that real food tastes better. That’s why we are working hard to remove preservatives, colors, and flavors from artificial sources from the food we serve in all countries around the world.” While it may not have appealed to everyone's taste, according to reports, due to the media frenzy it created, the campaign received over 8.4 Billion impressions and increased sales by over 14%. It even won numerous awards, including multiple Grand Prix at the Cannes Lions International Festival of Creativity. In effect, this campaign covered something important that Russell talks about in Expert Secrets. To many people, this ad confirmed suspicions that lots of preservatives are used in fast food, it threw rocks at those who do, and allayed the fears of Burger King fans. This undoubtedly helped fuel media attention and created results far better than many of Burger King’s previous ads. All of this to say, what ads can you create that push boundaries but draw your ideal customers towards you? What can you stand behind or call attention to? If you want a deeper look at this concept and mastering persuasion, go to page 43 of Expert Secrets. Russell breaks down exactly how you can implement it and gives more great examples for inspiration. If you don’t yet own the book, it is a must-read for 2024. Click away from this newsletter for a moment to grab yourself a free copy [here]( You will be glad you did. IN CASE YOU MISSED IT - HERE’S WHAT HAPPENED LAST WEEK Scaling to $160 Million: Affiliate Strategies with Robby Blanchard on the ClickFunnels Radio Podcast In this special episode of ClickFunnels Radio, Chris Cameron was live with V.P. of Partnerships, Ben Harris, and special guest Robby Blanchard. They dove deep into the strategies that have helped Robby grow Commission Hero to over 15,000 members and generate over $160 million in sales for his students. If you’d like affiliate strategies from a proven expert, watch the episode [here]( or tune in on [Spotify]( or [Apple Podcasts](. Ben and Susan recapped all the powerful features now available on ClickFunnels 2.0 on FHTV ClickFunnels 2.0 has received some serious upgrades recently. If you want to see all of them, Ben and Susan did a quick 2.0 run-through of everything that's available right now. Find out all of the powerful tools available to you [here](. THREE SIMPLE STEPS TO CREATING HIGH-CONVERTING LEAD MAGNETS A nice quick and easy nugget… To ensure your opt-in page converts, make sure your lead magnet is: 1. It’s something customers want 2. It’s something they can only get from you 3. It’s easy for them to get For example: Something people want. They can only get here. Very easy to get. Bonus point if you can include an image of the end result. Don’t forget, if creativity is not your thing or you just don’t have the time to add these to your business, our [Funnel Builder Marketplace]( is filled with Russell-trained experts who will do all of it for you, fast. Don’t wait for thousands of customers to slip through your fingers, hire an expert and get it up and running [here](. TRIVIA ANSWER The phrase "Content is King" was popularized by Bill Gates in an essay he wrote in 1996. 2024 starts here Funnel Hacker. Let’s see what we can create together over these next 12 months! It all starts with us taking massive action together. [Join the One Funnel Away Challenge]( and start your free trial of ClickFunnels 2.0, learn to [write like Dan Kennedy]( grab yourself a copy of [Expert Secrets]( or [hire someone]( to do everything for you. Then, keep an eye out for Thursday’s newsletter, where we’ll bring you more golden nuggets to take your business to the next level. Have a great week, -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [OFA]( | [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything. Copyright © 2018+ Etison LLC. All Rights Reserved. Our mailing address is: 3443 W Bavaria Street, Eagle, ID, 83616 To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below. Etison LLC 3443 W Bavaria St Eagle, ID 83616 Questions? Here's our [Support]( and [Terms]( If you no longer wish to receive our emails, click the link below: [Unsubscribe](/unsubscribe/new?source=email&medium=email&name=14522137)