(#39) Perry Belcher’s tripwire funnel, tips from a 2CCC winner, and much more...

Trivia question: Which famous novel featured arguably the first example of product placement? TRIVIA QUESTION Which famous novel featured arguably the first example of product placement? The answer is at the bottom of the newsletter! By The ClickFunnels Team December 28, 2023 Hey Funnel Hacker! We hope you’ve had a great holiday and are refreshed and ready to dive into 2024. A lot of funnel hackers have said this is going to be the year they reach the Two Comma Club. They’re going to do whatever it takes! If this sounds like you and you’re looking for the best program to join to help you get there, the 2CCX Program has a few spaces remaining. Find out exactly what 2CCX is all about and apply for one of the spots before anyone else does by clicking [here](. Then, let’s dive into today’s nuggets… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES - Perry Belcher’s insights into building tripwire funnels - Landing page design tips for 2024 - How to increase the show-up rate on webinars - A B2B funnel worth hacking - The two lessons that helped Terry Fu reach 2CCC PERRY BELCHER’S SECRET TO BUILDING A SUCCESSFUL TRIPWIRE FUNNEL How would you like to see the exact 3-step formula Perry Belcher has used to sell over $900M+ in goods and services online? Now’s your chance! If you’ve been to FHL and seen Perry talk, you know he always shares powerful insights and information that you can start using immediately to improve your business. Recently, Perry did a private talk for a group of funnel hackers, going in-depth on how to build a winning tripwire funnel. For a limited time, you can watch a replay of this talk for free [here](. If that wasn’t enough, you can add Perry’s template directly to your ClickFunnels account and have your own tripwire funnel up and running today! Click [here]( to check it out. LANDING PAGE DESIGN TIPS FROM A PROFESSIONAL DESIGNER Who doesn't love a good design tip?  On Tuesday, we came across a post by Elisa Paduraru, Chief Designer at Creative Tim, sharing three essential tips for creating beautiful, intuitive landing pages for 2024. Here they are: 1. Use visual uniformity Visual uniformity is the cornerstone of polished design. Identify a style and color palette that resonates with your target audience, and establish clear guidelines to maintain this consistency.  When incorporating stock imagery, it's vital to source from collections that align with your chosen style. This ensures uniformity in terms of style, color palettes, and well-balanced compositions across all your visuals. 2. Design using visual hierarchy Visual hierarchy is key for directing user attention to essential information. For example, when you have information cards on your page, you need to position critical content at the top of the card and utilize typography, white space, and contrast to emphasize it. Properly separate content areas that require visual distinction. 3. Design mobile interfaces for thumb-friendly touch Design controls that are large enough to be comfortably tapped with a thumb. Smaller controls can frustrate users.  Buttons should be large enough to comfortably tap with a finger (typically 44 x 44 pixels or larger). Leave enough space around buttons to prevent accidental taps on neighboring elements. Aim for a minimum spacing of 8-10 pixels between buttons. If you feel the design of your landing pages could be improved in order to convert more of your audience, ask one of the certified funnel builders to go through your funnel and recommend the exact improvements you need to make. You can find these experts at our Funnel Builder Marketplace [here](. If you would like someone to do a complete overhaul of your branding and design, there are several branding experts on the [marketplace]( you can speak with to help take your branding to the next level. POPULAR IN THE COMMUNITY 👀 What are your top tips for increasing the show-up rate on webinars? Tywin Kalandyk is asking [here](. 🏗️ Who are the best influencers to learn from about implementing AI in business? Share your recommendations with Barak Landau [here](. 💵 What percentage do you give for affiliate commissions? Check out Kris Ward’s post [here]( and add your thoughts. ❓ The Ambassadors did a live Q&A all about ClickFunnels 2.0 See what gold they shared [here](. 🤔 What should service-based businesses build out for a linchpin? Jadie May has started a conversation [here](. FUNNEL OF THE WEEK This week's funnel is a tool you may already use (if not, it's an important one for your tool belt). Notice how the page opens with two big offers for visitors… 1. The first is access to valuable data. 2. The second is access to interesting data. If one of them doesn't convince the customer to start a free trial, the other likely will. Then, it goes into the typical format: who it's for, social proof, benefits, and more social proof. Check it out [here]( and consider adding some of the elements to your funnel. Then, if you like the design but don’t have the time to build it out yourself, head over to the marketplace [here]( and have a Russell-trained funnel builder do it for you. Most people don’t realize, but you can have an expert build you an exact replica of any landing page or funnel you like in no time at all. Head over and see what else they can do for you [here](. TOP TIP FROM A TWO COMMA CLUB AWARD WINNER This time last year, Terry Fu received his 2CCC. A huge feat but one he believes would not have been possible without two important lessons. Over to Terry… “High ticket sales are the key to scaling fast! Thank you Russell and 2CCX family, this is an unbelievable moment in my life!!! And I share how I did this before, I just keep hard working and scale it. My webinar funnel selling a high-ticket product won the 2CCX Award. I can't imagine this if I'm not selling a high-ticket offer. The most two important lessons I've learned from this journey are shifting your mindset and expanding the front end. If I hadn't shifted my mindset to sell high ticket, I couldn't have achieved an 8-figure level that fast. The biggest myth of most people is selling high ticket is hard, and lack of confidence in their products or services. They don't think their products or services are worth that much. (They feel pressured to sell a high ticket offer because they don't think their offer has the value to charge a higher price point.) But this is all a mindset game. If you think deeply about what problems you can solve for your clients, and how their lives will change after using your products and services, you'll understand what your value is in a deeper way. Another lesson I learned is to expand the front end. After I built the high-ticket webinar funnel and it started converting, the next problem I faced was how to scale it ASAP. I use Facebook ads to drive cold traffic to my high-ticket webinar funnel at first. But it's hard to convert efficiently. So I analyzed Russell's ads. I found almost all of his ads are selling frond-end offers. I started focusing on the front end to expand my audience. This move makes my conversion rate even higher!” As we mentioned at the start of the newsletter, if it’s your goal to join Terry in the Two Comma Club in 2024, one of the very best programs you can join is Two Comma Club X. Imagine having the ClickFunnels team behind you, guiding, supporting, and motivating you to overcome every obstacle and reach your goal. If you’re planning to take massive action in 2024 and feel like joining 2CCX would be the first big step of many, take a couple of minutes to find out more about the program and apply [here](. TRIVIA ANSWER Around the World in 80 Days" by Jules Verne, published in 1873, featured extensive product placement, including shipping and transport companies. That’s it for the final week of 2023! We have big goals for 2024, and one of them is helping you take your business to the next level. We’ll be kicking that off with the newsletter on Monday, so keep an eye out for that. Enjoy the rest of 2023, and we’ll see you next year! -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [OFA]( | [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. 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