(#34) Spotify Wrapped, Gillette’s marketing secret, and more...

Trivia question: What groundbreaking online payment company originally started out with the name X? TRIVIA QUESTION What groundbreaking online payment company originally started out with the name X? The answer is at the bottom of the newsletter! By The ClickFunnels Team December 11, 2023 Hey Funnel Hacker, We hope you’ve had a great weekend! A lot of people loved Gabe Schillinger's viral giveaway funnel blueprint. There aren’t many people who don’t get excited by a good giveaway, so utilizing this in a funnel is always going to drive a lot of traffic your way. If you didn’t catch the video of Gabe explaining the strategy and how to make it work, click [here]( or click the video below: Not only does Gabe give you the entire framework and strategy, but you can also add a free template of his funnel to your account with the click of a button. Check it out [here]( and then let’s dive into today’s gold… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES - The surprising power of explainer videos - Gillette’s $10B selling secret - Highly successful membership site case-studies - Gregory Dakins' insights into the world of the certified funnel builder - Spotify Wrapped and the power of personalized data THE SURPRISING POWER OF EXPLAINER VIDEOS If your landing page isn’t converting as well as you’d like, it might be time to bring out an underutilized hero… an explainer video! While creating professional videos can be expensive, time-consuming, and difficult to get right, explainer videos can be created for next to nothing in less than an hour and can be easily edited until you feel you’ve created the perfect video. And they can generate some pretty fantastic results: - Dropbox saw their subscriber count jump to 100 million thanks to a simple, catchy explainer. - Work.com had conversions increase by almost 20% with the help of their explainer video. - With just one simple explainer video, Twitter was able to pull in 10 million new users. But it's not just big names reaping the benefits. Explainer videos have proven to be universally effective. The magic and appeal of explainer videos lie in how they break down complex ideas into fun, easy-to-digest visuals. And there are plenty of stats to show how effective they are: - According to video marketing stat experts Wyzowl, 79% of visitors would rather watch a video to learn about your product than read a text blurb. - 95% of people watch explainer videos to learn more about products or services. - Consumers are 64% more likely to purchase after watching a video. - 76% of marketers credit explainer videos with increasing sales. - Explainer videos have been instrumental in reducing support queries (47%) and increasing website traffic (76%). - 80% of marketers found they increased dwell time on their site. - 69% of people have been persuaded to buy software by an explainer video, while 81% were convinced to purchase a product or service. With stats like these, it’s certainly worth split-testing your current page vs one with an explainer video. One of the best explainer video tools available today is [Toonly]( (you may have seen ads for it). It is such a powerful tool that Russell bought the company to help take it to the next level. It’s very easy to use, cheap (it comes with a free 14-day trial), and you know the end product is going to be high-quality. Learn more about Toonly [here]( and let us know how your explainer videos perform in the Facebook group! Click [here]( to watch the video. THE GILLETTE SECRET TO SELLING THAT IGNITED THEIR SALES If you're looking for ideas on how to better market your product, this hugely successful Gillette campaign should encourage you to think outside the box... In 1895, King C. Gillette invented the disposable razor blade and, with it, a groundbreaking business model called two-part pricing. Two-part pricing can be summed up in a quote attributed to Gillette, “Give 'em the razor, sell 'em the blades” Think about it, for a razor blade to work, you need two parts: the handle and the blade. The blade needs to be replaced often, so if you can get a customer to use the razor, they will need to keep buying blades. 100 years on, Gillette took this philosophy to another level and started posting free shaving kits to men to celebrate their 18th birthday. While most people would think, 'I can't give my product away for free!' the team at Gillette realized that if a small percentage loved the razor, they would likely spend $50+ per year on blades for years to come. Their idea paid off... In 2022, their revenue was $10.3B. You don’t need to sell razors to use two-part pricing. You’ll now see that it is used everywhere... - Printers are fairly cheap to buy, but the ink cartridges are annoyingly expensive. - Nespresso apparently loses money on its coffee machines, but imagine how much it makes on the pods! - Sony lose money on the PlayStation because they know they will make it back in game purchases (and now in-game purchases). That’s great if you sell physical products, but what if you sell info products? Well, as you were reading about two-part pricing, you may have realized it shares similarities to the MIFGE. In fact, many new businesses are giving away razor handles for free as their version of the Most Incredible Free Gift Ever and having customers subscribe to receive shipments of blades. If you’ve not yet implemented the MIFGE or the Linchpin, check out the video below (or click [here]( to get inspiration on what you can offer, the transformation your business will see, and the exact strategy to implement this: WHAT’S HAPPENING AT CLICKFUNNELS THIS WEEK The One Funnel Away Challenge Training week two starts Today/Now! The One Funnel Away Challenge is heating up! Week 1 went in-depth about building your list. Now week 2 is going to take you through exactly how to create an irresistible offer. If you haven’t done so already, it's not too late to sign up [here]( but be quick! Funnel Builder Program Manager Gregory Dakins, is the guest on The ClickFunnels Radio Podcast Thursday (12/14) If you’re interested in becoming a funnel builder or taking part in events like the Funnel Games, this one is for you! Greg will be sharing insights into the Funnel Builder Certification, cool events that are happening in the near future, and so much more. Make sure you tune in on [Spotify]( or [Apple Podcasts](. The Ambassadors are going live to show and discuss membership sites that are having a lot of success Friday (12/15) - 10 AM Mountain Time US If you would like to follow along and ask questions, keep an eye out for the livestream in the [ClickFunnels Facebook group](. SPOTIFY WRAPPED AND THE POWER OF PERSONALIZED DATA As the year winds down, Spotify Wrapped appears on social media feeds all around the world. In 2020, this simple feature led to a 21% increase in Spotify downloads in the first week of December. Users shared their Wrapped stories over 60 million times on social media, turning this personal data into a viral sensation. It has been described as a “best-in-class marketing campaign,” earning multiple Webby awards and consistently serving as a case study in successful digital-age marketing. For entrepreneurs and businesses, Spotify Wrapped is a great example of the power of combining data with personalization. People love meaningful insights about themselves that are presented in an engaging way. As we near the end of 2023, is this something you can utilize in your business? Can you present your customers (or your employees) with personalized information from this year that they will enjoy and want to share? Here’s the framework Spotify Wrapped follows: - Wrapped gives users a deep dive into their listening habits, offering fun insights like top songs, favorite artists, and genres. - They make the data fun and engaging. The animated, story-like presentation of Wrapped ensures that users don't just view their stats – they experience them. - They also offer a glimpse into global music trends, spotlighting the year's most-loved artists and songs. It might take some effort, but the payoff could be huge. TRIVIA ANSWER PayPal. It was co-founded by Elon Musk in 1998, originally named X.com before it became PayPal in 2001. No wonder he changed Twitter to X. And with that interesting tidbit, we come to the end of newsletter #34. Keep your eyes peeled for Thursday’s newsletter because we’re bringing you more interesting trivia, some cool new marketing ideas, and much more. Have a great week! -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. 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