(#25) Psychological triggers, challenge secrets, and much more...

Trivia question: What was the first product to TRIVIA QUESTION What was the first product to have a barcode scanned? The answer is at the bottom of the newsletter! By The ClickFunnels Team November 9, 2023 Hey Funnel Hacker! Did you see we’re launching the first-ever ClickFunnels Funnel Games? The Certified Funnel Builders are literally going head to head trying to beat one of Russell’s control pages! It is going to be amazing to see what strategies and tactics they use to win the competition. [Click here]( to follow all of the action (and hack their best ideas). Then let’s dive into today’s newsletter… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 7 MINUTES... - Dan Kennedy’s six psychological triggers - Free tools! - Unlocking your charisma - The secret to successful challenges - The challenge funnel you need to hack DAN KENNEDY’S SIX PSYCHOLOGICAL TRIGGERS FOR YOUR COPY Dan Kennedy is known for being the copywriter that other copywriters learn from. One thing that sets him apart is his knowledge of psychological triggers. They tap into core human emotions and drives, which can be incredibly powerful in motivating people to take action. Here are 6 of his top psychological triggers you can use to elevate your copy: 1. Emotional Pain: Pain points drive people to seek solutions. By highlighting the discomfort and the problems your audience is facing, you can position your product as the solution they've been seeking. Example: "Tired of feeling invisible in meetings? Our public speaking course will ensure your voice is heard and respected." 2. Anger: Anger can be a catalyst for action. If your product addresses a source of frustration, tapping into that anger can motivate a purchase. Example: "Furious at being overcharged for basic services? Switch to our platform, where fairness and transparency come standard." 3. Mystery: Humans are naturally curious. Creating a sense of mystery can intrigue prospects and lead them to engage with your content to find out more. Example: "What's the secret ingredient to doubling your sales in just 30 days? Sign up to uncover the strategy that's been hidden from the public eye." 4. Revenge: The desire to prove others wrong can be a strong motivator. If your product helps customers to ‘win’ or succeed against the odds, this trigger can be very effective. Example: "They said you'd never make it on your own. Show them how wrong they are with our business startup toolkit." 5. Fear and Insecurity: Fear can provoke a desire for security. By highlighting risks and showing how your product can alleviate them, you can prompt decisive action. Example: "Don't let a single data breach ruin your life. Our cybersecurity software keeps your personal information locked away from prying eyes." 6. Greed or Sloth: The desire for more (greed) or for ease (sloth) can drive people to seek out products that promise increased gains or decreased effort. Example for Greed: "Want to join the ranks of the financially independent? Our investment tools can help you grow your wealth effortlessly." Example for Sloth: "Imagine losing weight without ever leaving your couch. Our diet plan delivers results without the gym." If you’ve read any of Dan’s work, you know this is just the tip of the iceberg of the gold he shares. If you want to get access to a lot more of Dan’s techniques and tips for selling more of your products or services, check out his No B.S Letter [here](. It is packed full of value that will transform your sales and marketing! FREE TOOLS YOU NEED TO TRY Did you know that we have a repository of cool tools you can use completely free? A lot of them are tools Russell needed, so he asked the team to build them and then put them on a page where everyone can use them. There’s a QR code generator, a video editor, and even a press release wizard! Take a look at the tools on offer [here](. POPULAR IN THE COMMUNITY 🚀 The Ambassadors hosted a Q&A all about ClickFunnels 2.0 Check out the replay [here](. 🔍Did your FB Group engagement drop recently? Phil Bohol is checking with other business owners [here](. 📺 Charisma hacker McCall Jones joined Laura and Chris on ClickFunnels Radio to share her journey and tips every funnel hacker needs to know! Check it out on Spotify [here]( or Apple Podcasts [here](. 🔬 How many leads to you send to your webinar landing page before tweaking Jarem Eriksen is asking [here](. 🎦 How do you deal with people joining your membership, copying the videos, and then requesting a refund? Share your thoughts and experience with Ishraq Almousa [here](. PEDRO ADAO’S SECRET TO BUILDING A CHALLENGE PEOPLE ARE EAGER TO JOIN Being the challenge guy, Pedro Adao is often asked how to run a successful challenge. According to his excellent book ‘Challenge Secrets’, “9 times out of 10, when someone’s challenge doesn’t go as well as they hoped, it’s because their challenge didn’t have a big idea.” The big idea should be the driving force behind the challenge. The hooks, headlines, stories, and daily training should all flow from the big idea. If you’re looking to launch your first challenge (or get even better results on your next) and aren’t sure how to come up with your big idea, Pedro’s ‘Big Idea Framework’ will help: 1. The Biggest Problem What is the biggest problem your customers know they have? If they already know they have this problem, designing a challenge that speaks directly to overcoming it will get and keep their attention. 2. The Biggest Desire What does your customer want most? What is their big dream or desire? Creating a challenge that helps them achieve it will naturally be very exciting to them. As a bonus tip, more often than not, what they think they want is just the tip of the iceberg. What is the deeper desire, the deeper why behind their dream? Do they want to become a millionaire just to have a large number in their bank account, or is it so they can give their son or daughter a life they never had? 3. The New Approach You know as well as anyone, unique, fresh, new approaches to solving a problem or reaching a goal excite us. What’s your new approach that outperforms the old ways, that bridges the vital gaps other methods don’t? 4. The Sexy Step The sexy step is that one step or part of your process that all of your prospective customers obsess over. Maybe it’s the most fun and exciting part of your framework or where they struggle the most. In a ‘Sexy Step’ challenge, instead of covering the whole framework, you go deep into this one step for the whole duration. 5. Special Timing Is there anything happening in your culture right now that you can use to create urgency and relevance to your challenge? Could you build a challenge around Christmas, Thanksgiving, Black Friday, Back to School, Valentine’s Day, etc? This is just one of 15 secrets in Pedro’s book. If you want to master challenges, then you should check out Russell and Pedro’s [Challenge Secrets Masterclass here]( The next challenge is starting in 3 days. In it, they will walk you, step-by-step on how to build a highly successful challenge funnel - whether that’s for you, your business, or your clients’ businesses. …and then give you the funnel template for free! FUNNEL OF THE WEEK While we’re on the topic of Challenge funnels, the funnel this week is Pedro’s funnel for his upcoming Challenge Secrets Masterclass. This funnel has no doubt been designed based on countless tests, making it a great funnel to hack! Take a look at the funnel [here](. Remember, if you’re a business owner with little time and you want a certified funnel builder to build this exact funnel for your business, head over to the Funnel Builder Marketplace. They have plenty of experts who can have this up and running for you in no time. [Click here]( to check out the marketplace. TRIVIA ANSWER A pack of Wrigley's chewing gum was the first product to be scanned with a barcode in a supermarket in 1974! That’s it for today! Have a great weekend, and we’ll see you back here on Monday to uncover proven tips for boosting your social media following, how to choose the right funnel for your business, and much more. Have a great weekend, -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. 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