(#17) 30% lower CPV on YouTube ads, expert design tips, and more...

Newsletter #17: 30% lower CPV on YouTube ads, expert design tips, and more… By The ClickFunnels Team October 12, 2023 Welcome back to the newsletter! We don’t really have anything to add to the intro today, so what do you say we just dive into the nuggets? Here they are… WHAT YOU'RE ABOUT TO DISCOVER... - Expert landing page design tips - How to get 30% lower cost per view with YouTube ads - Who is the GOAT of e-comm? - A challenge funnel worth hacking - How Melodee Fiske started a food photography business YOUTUBE ROLLS OUT VIDEO VIEWS CAMPAIGNS If you’re running ads on YouTube (or thinking about it), this one’s for you… YouTube has now launched Video View Campaigns (VVC), and they’re saying this new campaign type will give you more views for the same budget. In fact, according to Google, advertisers will see 40% more views and 30% lower cost per view than in-steam skippable Cost-per-view campaigns on average. It achieves this by using AI to deliver the best-performing creatives to audiences more inclined to engage with the brand, showing your ads via skippable in-stream ads, in-feed ads, and shorts ads. According to Julia Karr, Global Product Expert at YouTube, "Warner Brothers Korea used VVC to drive user engagement, maximize views and drive ticket sales for the release of their new film 'Bones and All'. They found VVC to be an effective way to increase views and drive user engagement, with 33% more views and 36% lower cost when compared to TrueView in-stream alone." No word on sales, but it’s definitely worth a test. If these campaigns cut your cost per lead by this much, you’re onto a winner. You can read Google’s guide on implementing Video View Campaigns [here](. LANDING PAGE DESIGN TIPS FROM A DESIGN EXPERT Landing page design is a funny business. We’ve all seen ‘ugly’ pages that convert far better than their stylized counterparts… Still, many of us love design, so we thought we’d send some expert tips your way. Here are web designer Craig Barber’s (designer of pages for PayPal, Sony, Nestle, Marks & Spencer, and Samsung) top 4 tips for making your page look like it was created by a highly paid professional:  Tip 1: Use just 3 colors Tip 2: Use just one font Tip 3: Only use high-quality photography, illustration or video Tip 4: Use your main brand color in your imagery POPULAR IN THE COMMUNITY 📺 Justin Benton joined Laura and Chris on ClickFunnels Radio to share insights on the new product he’s building with Russell - Success Secrets. Check it out on Spotify [here]( or Apple Podcasts [here](. 🐐 Dominick Barlow asked who the GOAT in the e-comm world is? Join the conversation [here](. 🪜 Jason Berry shared his Referral Ladder strategy Check it out [here](. 📘 What book should you start with first, Expert Secrets or DotCom Secrets? Claire Winson is asking [here](. ❓ Which Facebook ad objective is best for getting people to your funnel, Engagement or Traffic? Share your thoughts with Julio Garcia [here](. MELODEE FISKE SHARES HOW TO TAKE GREAT PHOTOS AND MORE On Monday, we announced Melodee Fiske as the winner of our commenting raffle. It turns out Melodee has a very cool business. She teaches people how to become professional food photographers. During the week, we caught up with her to find out more about her, her business ([Pretty Focused]( and see if we could get some insider tips on taking better pics… What inspired you to start a business teaching people how to become a professional food photographer? I fell into this career accidentally. I was a stay-at-home mom trying to start a portrait photography business and was looking for anything and everything to photograph. At the time, I had a friend who was a food blogger and needed help updating some of the photos on her blog. Wanting the experience, I jumped in to help her. But it turned out I LOVED IT. So I started pursuing working with other food bloggers and left the portrait and wedding industry in the dust. It wasn’t long after that I had a friend reach out to me asking if I could teach her how to do what I do. She had a 4-month-old son and wanted so desperately to stay at home with him, but she still needed to bring in some income. I started to teach her what I did, and it snowballed from there. Within 2 months, she was working with clients and was able to leave her 9-5 behind. (She now has 3 boys, homeschools and still photographs on her own schedule!) Pretty Focused isn’t just about food photography. It’s about equipping women (and men) with the ability to provide for their families while working at home. They are pursuing freedom and, in doing so, are changing the world around them. What were the biggest challenges you faced when you first started your business? How did you overcome them? I have a degree in elementary education. From my earliest memories, I wanted to be a teacher. Never in a million years did I think I’d own my own business. Thankfully, I am still teaching people, but it’s just not a room full of second graders like I had imagined! Because of that though, the thing I have had to overcome is self-doubt. I think that’s something I’m still working to overcome, even 6 years in. But you keep showing up every day, not for yourself, but because someone else needs you. Your ordinary is someone else’s extraordinary. Just keep being you and serving the people you’ve been called to serve. Who are your typical customers? We have a lot of women in our course but also have some pretty awesome men as well. They are all looking for a way to provide income for their families doing something they love! They love cooking, photography and being creative in the kitchen. Then together as a community, we serve food bloggers by providing them with recipe development and food photography services for their blogs.  Are there any secrets to taking good food photos you can share with us? First, don’t be afraid to invest in good gear because it makes all the difference. Next, I would say to always make sure you’re using the best lighting. I’m a natural light shooter, so I use a south-facing window during mid-day. The last is to set a custom white balance on your camera. Newer cameras are getting better at auto white balance, but old cameras especially need help. I use an expo disc to set a custom white balance because it measures blue, yellow, pink, and green, whereas kelvin just measures blue and yellow.  How long have you been in the ClickFunnels world, and how did you come across it? We started with ClickFunnels back in 2017, when we first started Pretty Focused. At the time, I had a business partner, and we locked ourselves in her basement for 3 days using Russell’s perfect webinar format to create our first webinar! We ended up switching platforms along the way but just made the switch back to CF at FHL! What recommendations do you have for people who are just building their first course or membership? Just put pen to paper and do it. It’s okay if it’s not perfect. That’s what updates are for.  Are you currently implementing anything particular from FHL? Oh, just about EVERYTHING. It confirmed to us that we have everything in place to be successful. We just need to have a better structure! So that’s what we are working on putting in place. Will you be at FHL 10 in Las Vegas? We don’t have tickets yet, but that’s the plan! Fingers crossed we will be walking across the stage! Finally, you get to go back in time to meet yourself at the start of your entrepreneurial journey. You are allowed to give yourself 1 lesson or piece of advice. What do you tell yourself? (seriously, why do you make me cry?) I’d say, “Melodee, you will not please everyone, so don’t try. Just show up and serve the people God has called you to serve and do it well.” Check out Melodee’s site, Pretty Focused, [here]( but be warned, the food pics are incredible! FUNNEL OF THE WEEK Jared Judge is a top musician who also happens to build fantastic funnels. This week’s funnel is Jared’s linchpin funnel for his Full Time Music Academy. His MIFGE is a list of venues and event planners that host big events. His academy teaches musicians how to successfully reach out to these individuals and sell their services. The order form is converting at 14% with a 23% take rate on the order bump. Check out the funnel [here]( and grab some ideas for your own funnels. Jared is one of the certified funnel builders, hence the great design. He specializes in linchpin, webinar, and challenge funnels. If you want to speak to him about building a funnel for you, send him a message [here](. That about wraps things up for this week. Keep an eye out for the newsletter on Monday, when we’ll be sharing insider funnel builder secrets, tips from a confidence expert, and much more… Have a great weekend, -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. 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