ClickFunnels Newsletter #7

Write like South Park, tap into nostalgia, and much more… Newsletter #7: Write like South Park, tap into nostalgia, and much more… By The ClickFunnels Team September 7, 2023 Hey, We came up with a big idea earlier this week… According to SwapStack, we could charge around $50 CPO (cost per open) for people to advertise in this newsletter. Newsletter #4 (the last newsletter we have full data on) was opened by 421,932 people. That means advertising in this newsletter is worth approximately $21,000. We put our heads together and came up with a big prize… One lucky Funnel Hacking Live 2023 ticket holder will be featured in The ClickFunnels Newsletter! We’ll talk about you, your business, and your product or service and give every reader of the newsletter a link to your funnel. Sound good? Anyone with a ticket will be automatically entered, and the winner will be announced in the newsletter on Thursday 28th September. If you don’t have a ticket and you want your product center stage in front of 421,000+ people, [get your ticket]( here now because they’re almost sold out. Then, let’s dive into this week’s nuggets… Another company that taps into nostalgia is the British department store John Lewis. Their award-winning "[The Long Wait]( Christmas campaign evoked feelings of nostalgia for the magic of Christmas childhood memories among viewers. So, how can you harness the power of nostalgia? Evoke Past Memories: Use visuals, stories, and music from a past era to evoke nostalgic feelings. Ensure the era you choose aligns with your target demographic's formative years. For example, many clothing companies use vintage video and photo styles to channel the 60s in their ad campaigns. Mention Shared Experiences: Tap into common experiences or cultural touchstones from the past. Shared experiences are likely to trigger a collective sense of nostalgia. For example, it’s not uncommon to see tech companies throwback to when talking on the phone meant pulling the phone cable as tight as it would go so you could get a little privacy. Promote Trust: Nostalgia evokes a sense of comfort and trust. Highlight how your brand has been a reliable part of the customer's past to build brand loyalty. For example, IKEA and Walmart both share the story of how they got started on their websites, including pictures from their early days. Post throwback content: Platforms like Facebook and Instagram are great for sharing throwback content. Sharing photos, stories, or products from the past can keep your brand relevant and emotionally connected to your audience. For example, who doesn’t love seeing a picture of their favorite expert or celebrity when they were young and innocent? By adding a touch of nostalgia to your marketing, you can create campaigns that resonate on a deep emotional level with your audience. THE SOUTH PARK GUIDE TO WRITING GREAT STORIES Have you ever wondered what the secret to hypnotic copy is? Typically, the majority of people lose interest before the end of your email, video, or blog post. Therefore, your conversions suffer. But this formula from South Park writers Trey Parker and Matt Stone could keep them glued till the end.  It's called 'The but... therefore... rule.'  Most stories go something like, 'This happened, then this happened, and then this happened…' This may reflect what happened, but it's boring for the reader. Instead, change your stories to... 'This happened, THEREFORE this happened, BUT this happened, THEREFORE this happened!'  And just like that, you'll create tension and unpredictable open loops. Therefore, your reader/viewer will be consumed to the end because they are subconsciously driven to close the loops. But, rather than feel stressed and overwhelmed, each closed loop will cause their brain to release a small amount of feel-good hormones. Therefore, they will perceive it as a fantastic story, and their affection for you will grow.  Here's a video of Matt and Trey talking about this rule for more context: [The video]( HOT IN THE COMMUNITY 📺 Want to know how to use partnerships and joint ventures to achieve success and make a positive impact? Kathryn Jones dropped some gold on the ClickFunnels Radio Podcast on Spotify [here]( and Apple Podcasts [here](. 👀 Do you know the best layout for a long-form sales page? Share your thoughts with Demitris Maddox [here](. ☕ Want LOTS OF LEADS fast? Tiana Smith has an interesting idea for you [here](. 📚 What is a good conversion rate for an ebook? JaRon Walters is asking [here](. 💡 Would you like help from an expert funnel builder? The Funnel Builder Marketplace is hosting a free online event you can check out [here](. ADVICE FROM A 2CC WINNER 2CC winner Carl Parnell recently shared some of the key takeaways he has figured out the hard way getting to 2CC. Here they are: 1. Hire when it hurts - this is rule number one, as you can’t ever truly transcend when being a one-man band. The key here is to actually do the things in your business first, successfully and consistently until you know there is a proven process and system in place to teach someone else how to do what you do. Many make the other mistake of hiring help too early when you’re not even sure exactly what they should be doing. Do it well yourself first, then bucket all your tasks into time consumption, how critical they are to cash flow and of those tasks can you outsource to allow you to focus on the critical parts to increase revenue. 2. Pick a marketing strategy and stick with it until it works. There are multiple ways to sell and get clients. Paid, organic, FB, TikTok, YouTube etc etc., everything works, but when you don’t yield results right away, don’t be tempted to keep switching strategies all the time because you saw someone else crushing it with IG reels and want to have a go. Pick one and master it. Only when you’re consistently seeing results with that one thing should you test supplemental marketing strategies. 3. Rest. Actually, this is priority number 1. None of this “hustle and grind” mentality please, do not overwork yourself. You might handle it in the short term, but it WILL catch up with you. Again, from experience, if you’re making yourself sick by working too hard, you’ll spend longer not being able to work as a result of this. Allocate set breaks and dedicate your evenings and two FULL days off from your business each week. These must be non-negotiable. When the evening hits I try to be as strict as possible, and my phone usually goes into flight mode. 4. When not resting, be willing to sacrifice the detrimental for the better good. When you’re refreshed and ready to get after it, identify external forces that could be harming your progress and do what you need to do to handle it. Toxic relationships or friends that you know are holding you back need to be removed. Limit contact, make your boundaries clear and be the example you want them to follow. If they support you then keep them close. If they don’t, it’s bye Felicia. 5. Don’t get lost in comparison City. Don’t compare everyone else’s progress and results to yours. Stay in your lane, be proud of your work and the good times will follow. If you feel like you’re behind other people? You’re not. We all tread the same path, but our destination is always unique to us. Enjoy the process and simply be inspired by others only. FUNNEL OF THE WEEK I am sure you’ve caught the buzz about Linchpin funnels. They are changing the game for a lot of businesses (you can get a free copy of the Linchpin book [here](. So, for this week’s funnel of the week, I thought, what better than to give you an example of certified funnel expert James Curran? [Here’s the funnel](. Check it out and grab some ideas. And that’s it for another week! Hopefully, we’ll see you back here Monday when we discuss the power of print, the art of storyselling, and much more. Have a great weekend, -ClickFunnels Team P.S. Don’t forget, if you want your product center stage in front of 421,000+ people and you don’t have your FHL ticket yet, [get your ticket here now]( and you’ll be in with a chance to be featured! Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. 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