ClickFunnels Newsletter #5

Shortcut to making customers like you, how to get 70M plays on Spotify, and much more… Newsletter #5: Shortcut to making customers like you, how to get 70M plays on Spotify, and much more… By The ClickFunnels Team August 31, 2023 Hey, It has been a busy week at ClickFunnels HQ. Lisa Deemer was announced as the winner of the FHL ticket (see her response in the ClickFunnels Facebook group [here]( there are some exciting projects in the pipeline, and FHL is just a few weeks away. Speaking of FHL, there was a huge surge in sales last week, so if you’re thinking of coming, get your ticket now because there aren’t many left. A lot of people wait for that August paycheck to buy theirs, so don’t wait around. [Click here]( and grab yourself a ticket before they sell out. Once you’ve secured your seat, head back here to dive into this week’s gold… WHAT YOU'RE ABOUT TO DISCOVER... - How to make customers like you - An FHL speaker’s funnel to hack - How Langhorne Slim built a successful music career - A Linchpin walkthrough from Russell - The mindset shifts that helped Alexander Ma achieve 2CC THE BENJAMIN FRANKLIN EFFECT: TURNING CUSTOMERS INTO LOYAL BRAND ADVOCATES We’ve all heard of the principle of having [1000 true fans](. It’s a great benchmark for any business, new or old. But how do you make this happen? How do you get people to like you? Obviously, providing them with value and helping solve their problems goes a very long way. But, you can speed up this process with a little-known principle called the Benjamin Franklin Effect. The Benjamin Franklin Effect is a psychological finding that suggests people who do a favor for someone are more likely to do another favor for that person and start to like them more. …Even if they disliked the person before the favor. A great example of the Benjamin Franklin effect comes from the story that gave it its name. This story appears in the autobiography of Benjamin Franklin, a renowned scientist and politician. In this story, Franklin talks about a time he had to deal with a rival lawmaker who didn't like him. He found out this guy had a pretty cool and rare book in his collection. So, Franklin decided to write to him, asking if he could borrow the book for a few days. The rival said yes. After a week, Franklin sent back the book with a note saying how much he enjoyed reading it. The next time they met, the rival was surprisingly nice to Franklin, even offering to help him out with other things. In fact, the effect was so powerful they ended up becoming good friends. From this experience, Franklin mentions an old saying which goes: “He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged.” A modern example of this comes from [a study]( where participants had to solve several puzzles while sitting next to someone they thought was also a participant. What they didn’t know was this other person was actually working for the researchers. The undercover participant’s job was to ask for help from half of the participants and chat normally with the other half. After the task, researchers asked the real participants what they thought about the undercover participant to see if there were any differences between the groups. Every single participant who was asked for help displayed warmer feelings towards the undercover participant than those who didn’t get asked for help! This is great for Ben and the researcher, but how does this translate to your business? If customers are willing to do something for you—such as sharing a social media post, writing a product review, or referring a friend—they become more invested in your brand. In other words, the act of doing the favor increases their liking for your business, subsequently driving loyalty. Here's how you can leverage the Benjamin Franklin Effect: Encourage Engagement: Ask your customers to engage with your brand, such as by responding to emails or liking a post on social media. These simple acts can increase their attachment to you. Develop Loyalty Programs: Create programs where customers earn rewards by doing small favors, like referrals or product reviews. This not only brings value to your business but also enhances customer loyalty. Ask for Feedback: Asking for customer feedback can make customers feel valued and involved, increasing their affinity for your brand. Remember, the key to successful use of the Benjamin Franklin Effect is to ask for small, easy-to-complete tasks that don't burden your customers. Make sure the favor is beneficial for both parties, and watch as your customers turn into loyal brand advocates. SHYNESS TO STARDOM: HOW LANGHORNE SLIM BUILT A SUCCESSFUL MUSIC CAREER I have always been interested in how people achieve success. What specific steps did they take to get to where they are now? What were their setbacks? Was it all planned out, or did they stumble their way there? This week I was lucky enough to chat with Langhorne Slim and ask him those questions. If you’ve not heard of him, Langhorne Slim is an American singer-songwriter who, to me, sounds like a folk Bob Dylan. An incredible performer, he has performed at some of the biggest festivals in the world, counts Conan O’Brien as a raving fan, and, as I write this, his song ‘Changes’ has been played over 77M times on Spotify alone. But growing up in Pennsylvania, Sean Scolnick didn’t come from a wealthy family, he didn’t have any big connections in music, and he never felt like he fit in at school. So, how did he make it to where he is today? One thing Langhorne Slim did have was a passion to bring something to the world. In his words, “I dreamt about performing in front of crowds. But had to start with making up songs in my bathroom - I loved the acoustics in there.” His journey is similar to that of many entrepreneurs. He had an internal drive to create something for people to benefit from, but didn’t have people around him to talk to and work on these ideas with. They were all focused on following a more traditional path. One of the first big shifts for Slim happened when he moved to New York in 1999 to attend the Conservatory of Music at Purchase College. “In Pennsylvania, I felt like a bit of an outcast. I didn’t know anyone who thought like me. When I went to college in New York, I met people who were crazy and creative artists. Artists with similar interests and dreams.” For the first time, he felt like he fit in. He knew what he wanted to do and now felt accepted doing it, but where does a beginner start in a city like New York, a city filled with hugely talented artists? His girlfriend at the time had a plan. “I remember she bought me a copy of ‘The Village Voice’, which was something we all read back then, and had circled all of the open mic nights on the back and said this is where I need to go perform.” Slim decided to perform at every event he could. In his mind, if he had an opportunity to perform in front of an audience, he should. “I was performing at a lot of open nights at places like the Sidewalk Café and the Bowery Poetry Club. What happened was, at Sidewalk, the MC on the night would ask the crowd if they liked you and if they thought you deserved a gig. If they did, you got offered a gig on another night.” It sounds fairly straightforward, but Slim was quick to point out that in between the successes, there were a lot of bad experiences. “Sometimes I would perform to a near empty room, or I’d be booked to play a gig at a venue no one wanted to hear me play. I arrived for a gig once, which turned out to be a sports bar filled with fans watching a football game, and the manager put me under the biggest screen in the whole bar. It wasn’t a great night.” What did happen though, was that the more Slim performed, the more he found his voice and the better he became at performing. He also caught the attention of a record label executive and was offered a deal with the label. “Looking back, the deal was awful, but I thought if someone wants to give me this opportunity, I should take it.” It was another step forward. However, (as you may well know first hand) increased exposure came with increased negative feedback. Bad reviews hurt and made him question what he was doing. But, he was compelled to create music, so had to find a way to keep pushing. Even when he felt like giving up. “I genuinely believe that my passion and inspiration started long before I was ever even born. It wasn’t something that was given to me by individual people, so it couldn’t be taken by these people. If I stepped back and released those thoughts and feelings, the inspiration and passion would soon return.” Slim persevered despite the lows and gradually got offered bigger gigs and the chance to tour with well-known bands, so he did. He traveled the world doing what he did best; performing, writing new songs, and further honing his skills. All of these efforts led to his fifth album, ‘The Way We Move’, released in 2012 on Ramseur Records. By now, Slim had been performing consistently for over 10 years. Many people in the industry had seen and heard him perform and were keen to hear what he was putting out. Rolling Stone praised The Way We Move as "damn near perfect", Laura Barton of The Guardian called Slim "one of the greatest live acts", and The New Yorker described him as having "Leadbelly's gift for storytelling and Dylan's ability to captivate crowds." Another person who became a big fan after hearing his music was a certain Conan O’Brien. “After a performance, a fan named Natalie Irish, who I’m a big fan of, came up and asked if I had a spare copy of the album. She had just booked a slot on Conan to talk about her art. She paints incredible portraits with her lips. She asked if I had a spare because she wanted to pass it on to Conan. It was the most beautiful thing.” Slim continued, “A few months later, I got a call from someone on my team saying we’d received something interesting. It was a personal note from Conan saying he loved the album and he would like me and the band to perform on the show. I still have the note.” Conan is quoted as saying, “After one listen, I became an instant, almost obsessive fan.” The Conan performance was just another example of Slim turning up and doing his thing. It brought his music to a wider audience, new opportunities, and more raving fans. And in that lies his secret. He keeps turning up. The more he turns up, the better he gets. The better he gets, the more opportunities come his way. What drives him isn’t fame or money, it’s an intrinsic passion and desire to perform. In fact, his goal when writing and performing is to be as authentic as he possibly can because one thing he learnt along the way is, “If you can move yourself, you tend to be able to move other people because people are attracted to genuine emotion, no matter what it is.” Slim recently welcomed his first child, Silver (a baby boy who looks remarkably like a mini Slim), and is turning up in a different sense. However, he has a few tour dates coming up in September and October across the US so if you’re a live music person, I would fully recommend going if there’s a gig near you. Performing live over 1500 times definitely helps you create something the crowd enjoy. You can [find tickets on his site here]( (scroll down the page a bit). You should also check him out on [Spotify]( and [Apple Music]( and remember, even when times get tough, and you can’t see how it’s all going to work out, keep turning up, and good things will happen. FUNNEL OF THE WEEK The funnel this week belongs to one of the speakers at this year's FHL. Cathy Yoder has built a big following in the air fryer space on YouTube. If you’ve ever searched for a recipe or advice on which air fryer to buy, you’ve likely seen her name. Cathy recently launched her first-ever air frying course to her audience, and below is the sales page funnel. The offer is converting at 11%, 15% of those take the first bump offer, and a whopping 60% take the 2nd bump offer. [Check out the funnel here]( and if you’re interested in quickly being able to cook amazing meals with a simple air fryer, consider joining the course too. ADVICE FROM A 2CC WINNER Just a few years ago, Alexander Ma was working a minimum-wage factory job with, in his own words, no goals or purpose in life. Fast forward to today, and he has just received delivery of his 3rd 2CC award. Alexander shared what he had to change in order for him to reach this level. Here it is… “These are the 6 mindset shifts that helped me hit 7 figures: 1. Surround yourself with people doing better than you ⁣ To most people, $1 million may seem like a lot. To me, I’m still starting. My peers are doing way bigger and better things than me, some hitting 10, 20, and 50 million. It’s not so much of how much they make but the impact those numbers represent. Surround yourself with winners, and you’ll be inspired to better yourself and step up your game. ⁣ 2. Master the skills of sales ⁣ Business solves problems. Sales demonstrate to potential clients how you can solve those problems. It doesn’t matter how great your work or solution is if no one understands or feels confident enough to pay you for it.  Before selling education, I sold my wedding video services for $10k to $20k per client. Two different industries with two different types of clients. Sales is a universal skill and was absolutely necessary for growing both businesses. ⁣ 3. Invest in a mentor ⁣ ⁣I don’t know anyone who’s made 7 figures from just free content online. When you try doing it yourself, you waste years of your life to get a fraction of the results. This year alone, I invested over $100k in mentors and masterminds.⁣ ⁣ If you’re determined to make something happen, you’ll either pay in years of your life or with someone else’s experience. If someone has the results you want, pay to learn from them. 4. Go above and beyond for your clients ⁣ ⁣Most people who only want to make money don’t care about their clients, they just care about making money. When you focus on getting your clients results, they make more money, trust you more, and ultimately spend more money with you. Getting the sale gives you a client. Getting results for your clients gives you a growing business. 5. You can’t do it alone ⁣ Investing in a team saves you energy, time, and mental bandwidth to focus on the bigger picture of your business goals. Once you make enough to hire a team, do it. 6. Focus and delayed gratification ⁣ I made $1m while being distracted. I would’ve made it a lot faster if I focused my energy on fewer projects. A lot of people try to do new things to grow. The big secret is that it’s not about adding more. It’s about focusing on one thing and doing it better.⁣ ⁣ Prioritize what you care about. A successful business requires long-term thinking. Long-term goals require you to prioritize focus over distractions.⁣” HOT IN THE COMMUNITY 🎥 The Funnel Hacking Live Documentary comes down today. Get a glimpse of what happens behind the scenes at FHL [here](. ⭐ 2CC winner Carl Parnell has some wise words for anyone on the path to 2CC. Check them out [here](. 💵 If you're 2CC, what was your funnel type and offer to get you in? Tony Zhang is asking [here](. ⛳ Michael Sassorossi is looking for tips on increasing the conversion rate of his golf program. [Here]( are some of the pointers he’s received. 🏦 Are you using the Linchpin model? Russell went live to share exactly how it works [here]( That’s it for this week! A lot to dive into but hopefully plenty to use to help you driving forward. We’ll see you back here Monday when we’ll be talking ChatGPT prompts, and influencing your customer’s subconscious. Have a great weekend, -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. 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