68% of Journalists Want Data from PR Professionals: Are You Delivering?

Insights from the 2023 State of the Media Report [View as a webpage]( [Cision]( [Cision]( Data: The Hidden Ace Up PR’s Sleeve Data: The Hidden Ace Up PR’s Sleeve [LEARN MORE]( [LEARN MORE](   [2023 State of the Media Report - Download today!](  Hi {NAME}, According to the [2023 State of the Media Report]( data could be the key to securing more earned media for your clients. Based on a survey of over 3,100 journalists, the report reveals 40% of journalists are relying more on data this year to shape their editorial strategy than they have in previous years. Even more eye-opening: 68% of journalists said they wanted to receive data from the PR and communications professionals they work with, and when asked how PR professionals could make their lives easier, 66% said “provide data and expert sources.” What does this mean for you? These findings, along with many others from the report, indicate that, as data grows in value for journalists, PR professionals who can provide the kind of data they want and need can make themselves stand out, and prove themselves as indispensable resources for the journalists they want to work with. Learn more about how journalists are using data (and how you can leverage this intel) by reading the 2023 State of the Media Report. [GET THE REPORT]( Regards, The Cision Team Copyright © 2023 Cision US Inc. 300 S Riverside Plaza Chicago, IL 60601, USA [cision.com](?utm_medium=email&utm_source=eloqua&utm_content=content&utm_campaign=2023-sotm&utm_term=US_en_ALL_NONE_ESER_-_2023-sotm_2023.05_T3vA&elqTrackId=240e15d035ca408fb617c158d6190a72&elq=248a64b0ddf44293ae811703c831cfa6&elqaid=19869&elqat=1&elqCampaignId=15654) This email was sent to {EMAIL} by Cision. [Update your email preferences or unsubscribe]( at any time. [facebook]( [twitter]( [linkedin]( [instagram]( [Cision logo](?utm_medium=email&utm_source=eloqua&utm_content=content&utm_campaign=2023-sotm&utm_term=US_en_ALL_NONE_ESER_-_2023-sotm_2023.05_T3vA&elqTrackId=7a683ee9e1ab444d99c38226633cf03b&elq=248a64b0ddf44293ae811703c831cfa6&elqaid=19869&elqat=1&elqCampaignId=15654)