Journalists Reveal What They Really Want and Need from PR

Insights from 3,000 Journalists Worldwide [View as a webpage]( [Cision](  [Cision]( Here Is What Journalists Really Want from PR Here Is What Journalists Really Want from PR [LEARN MORE]( [LEARN MORE]( Hi {NAME}, As a strategic communications professional, you understand that working effectively with journalists starts with understanding the factors that affect how they do their jobs and how they prioritize their work. That’s exactly the type of insight we sought to capture with the [2023 State of the Media Report]( a survey of 3,000+ journalists worldwide to get their perspective on the factors that affect the way they work with PR and communications professionals. Among the findings…   [2023 State of the Media Report - Download today!]( Journalists’ Top Three Priorities: . - Ensuring content is accurate - Being perceived as a trusted news source - Providing a voice for critical issues impacting our communities The Sources Journalists Trust Most to Validate Information: . - Major wires (AP, Bloomberg, PR Newswire, etc.) - Industry experts - Press releases Journalists’ top three priorities: . - Ensuring content is accurate - Being perceived as a trusted news source - Providing a voice for critical issues impacting our communities The sources journalists trust most to validate information: . - Major wires (AP, Bloomberg, PR Newswire, etc.) - Industry experts - Press releases Journalists also discussed their use of data, social media and multimedia, along with the behaviors that make them more likely to work with PR and communications professionals. For the full findings, and what they mean for PR and comms professionals, download the 2023 State of the Media Report today. [GET THE REPORT]( Regards, The Cision Team Copyright © 2023 Cision US Inc. 300 S Riverside Plaza Chicago, IL 60601, USA [cision.com](?utm_medium=email&utm_source=eloqua&utm_content=content&utm_campaign=2023-sotm&utm_term=US_en_ALL_NONE_ESER_-_2023-sotm_2023.05_T2vA&elqTrackId=240e15d035ca408fb617c158d6190a72&elq=dcdd0573cc244401a77acb3436876425&elqaid=19868&elqat=1&elqCampaignId=15654) This email was sent to {EMAIL} by Cision. [Update your email preferences or unsubscribe]( at any time. [facebook]( [twitter]( [linkedin]( [instagram]( [Cision logo](?utm_medium=email&utm_source=eloqua&utm_content=content&utm_campaign=2023-sotm&utm_term=US_en_ALL_NONE_ESER_-_2023-sotm_2023.05_T2vA&elqTrackId=7a683ee9e1ab444d99c38226633cf03b&elq=dcdd0573cc244401a77acb3436876425&elqaid=19868&elqat=1&elqCampaignId=15654)