The Strategic Comms Plan Behind Taylor Swift’s Midnights

mlns='> What the data behind Taylor Swift's latest album release teaches us about strategic communications. [View as a webpage]( [Cision] Taylor Swift: Master of the Product Launch Taylor Swift: Master of the Product Launch [Read Article](  [Taylor Swift]( Hi {NAME}, Whether you’re a fan of her music or not, there’s no denying that Taylor Swift knows her way around a buzzworthy product launch. For the third article of our series, Masters of Communication, Cision analyzed the seven weeks prior to the release of Midnights – using data from Buzzsumo, BrandWatch and the Cision Insights team – to understand how Swift pulled off a chart-topping album release. The resulting story provides a roadmap of best practices for a successful product launch and brand-building campaign. [Read the Article]( Read the article to see how Taylor Swift used a mix of marketing channels and tactics to rally her fanbase to successfully launch her latest product. The analysis holds key lessons for brand communicators across all industries. Best, Cision Copyright © 2023 Cision US Inc. 300 S Riverside Plaza Chicago, IL 60601, USA [cision.com](?utm_medium=email&utm_source=eloqua&utm_content=content&utm_campaign=2023-masters-of-communication-swift&utm_term=US_en_ALL_NONE_EML_-_2023-masters-of-communication-swift_2023.03&elqTrackId=240e15d035ca408fb617c158d6190a72&elq=e7a923ef988b4cb38dd21e953087a3f4&elqaid=18876&elqat=1&elqCampaignId=14782) This email was sent to {EMAIL} by Cision. [Update your email preferences or unsubscribe]( at any time. [facebook]( [twitter]( [linkedin]( [instagram]( [Cision logo](?utm_medium=email&utm_source=eloqua&utm_content=content&utm_campaign=2023-masters-of-communication-swift&utm_term=US_en_ALL_NONE_EML_-_2023-masters-of-communication-swift_2023.03&elqTrackId=7a683ee9e1ab444d99c38226633cf03b&elq=e7a923ef988b4cb38dd21e953087a3f4&elqaid=18876&elqat=1&elqCampaignId=14782)