New survey results: What journalists want in 2022

mlns='> Read the trends for PR pros in new journalist survey [View as a webpage]( [State of the Media 2022] Hello {NAME}, News releases continue to be top-of-the-list as the preferred method of delivering news to the media. But what kind of content do journalists really want? Trends change. So every year Cision conducts a survey to find out what it takes to get their attention. Our much-anticipated [2022 Global State of the Media Report]( answers questions about everything from the types of stories journalists want, to why they put PR pros on the “block/don’t call” list, to how PR pros can build stronger relationships with media to get coverage. [GET THE REPORT]( Discover best practices for creating releases that get attention and coverage: - Provide photos: 81% of journalists use photos to accompany content - Learn how to craft captivating headlines - Find out how many times you should follow up after sending a pitch - Understand how journalists are using social media One of the biggest challenges we hear from publicists is the struggle to create, build, and maintain solid relationships with journalists. This report will help you win (over) journalists and influence earned media. No other industry report provides this level of in-depth insight.  Copyright © 2022 Cision US Inc. 130 E Randolph St. 7th Floor Chicago, IL 60601, USA [cision.com](?utm_medium=email&utm_source=eloqua&utm_content=content&utm_campaign=SOTM-2022&utm_term=US_en_ALL_NONE_EML_-_SOTM2022_2022.05.24_EveryoneElse&elqTrackId=240e15d035ca408fb617c158d6190a72&elq=ed1cf4a3c8d2458fabd9f066e233d11a&elqaid=13871&elqat=1&elqCampaignId=10721) This email was sent to {EMAIL} by Cision. [Update your email preferences]( or if you no longer wish to receive any marketing emails, you may [unsubscribe]( at any time. [facebook]( [twitter]( [linkedin]( [instagram]( [Cision logo](?utm_medium=email&utm_source=eloqua&utm_content=content&utm_campaign=SOTM-2022&utm_term=US_en_ALL_NONE_EML_-_SOTM2022_2022.05.24_EveryoneElse&elqTrackId=7a683ee9e1ab444d99c38226633cf03b&elq=ed1cf4a3c8d2458fabd9f066e233d11a&elqaid=13871&elqat=1&elqCampaignId=10721)