Afternoon Update: Your college's new marketing campaign, with a boost from AI

Vast faculty strike at Cal State; House GOP's plan on college affordability; adult neurodivergence diagnosis can help; college cyberattacks; and more. ADVERTISEMENT [Afternoon Update Logo]( You can also [read this newsletter on the web](. Or, if you no longer want to receive this newsletter, [unsubscribe](. NAVIGATING THE RISE OF AI [Your College’s New Marketing Campaign, With a Boost From AI]( By Lee Gardner [STORY IMAGE]( Many college marketers are excited about using AI and how it can help them do their jobs. But some worry about its growing pains, or that it could even cost them their jobs. ADVERTISEMENT THE REVIEW | OPINION [Republicans Have a Plan to Make College Affordable. Will It Work?]( By Phillip Levine [STORY IMAGE]( A new bill offers some needed reforms, but it’s far from perfect. ADVICE [Should You Seek an Adult Diagnosis of Neurodivergence?]( By Katie Rose Guest Pryal [STORY IMAGE]( Whether or not you disclose your developmental disorder, knowing about it may actually help you thrive on the job. THE REVIEW [The University of Michigan Tells Its Admins to Back Off]( By Len Gutkin [STORY IMAGE]( Arbitrary punishment might finally be coming to an end. ACADEMIC LABOR [Largest U.S. Strike of University Professors Begins at Cal State]( Tens of thousands of faculty and academic-staff members on Monday started a five-day walkout that was expected to cancel most classes for some 460,000 students across the 23-campus public-university system, the nation’s largest. Like many other [academic-labor disputes]( in [recent years]( pay is [central to the strike](. (The New York Times, The Chronicle) FINANCES [Struggling Lake Erie College Strikes Deal With Bondholders]( The [small private college in Ohio]( didn’t meet a requirement concerning $30 million in debt and also had only seven days of cash on hand in the 2023 fiscal year, less than a third of what was required by its bondholders. Details of the forbearance agreement were not disclosed, but such deals typically give debtors time to shore up their finances. (Bloomberg, The Chronicle) CYBERSECURITY [Carnegie Mellon U. Says 7,300 People May Have Been Affected by August Cyberattack]( The Pennsylvania university, which has a top computing program, was [only the latest higher-ed institution]( to be victimized by hackers. The university said it was disclosing the attack only now because it and law enforcement investigated what had happened first. Kansas State University also [was disrupted by a recent cyberattack](. (Pittsburgh Tribune-Review, Higher Ed Dive, SC Media) CAMPUS CUTS [Goddard College Will Go Online Only to Save Money]( The Vermont institution said it would eliminate its on-campus residency programs this fall and lay off a dozen staff members as it tries to stay open amid declining enrollment and higher costs. Goddard’s president denied that this was a first step toward closing the experimental college. (Seven Days) IT'S COLD! [U. of Memphis Cancels In-Person Classes and All Events This Week]( The university cited the extended cold snap, which has [affected colleges]( across the South unaccustomed to such weather. The city has experienced problems with its water supply, affecting the university’s ability to provide both heat and water. (The Commercial Appeal, WGHP) NEWSLETTER [Sign Up for the Teaching Newsletter]( Find insights to improve teaching and learning across your campus. Delivered on Thursdays. To read this newsletter as soon as it sends, [sign up]( to receive it in your email inbox. SUBSCRIBE TO THE CHRONICLE Enjoying the newsletter? [Subscribe today]( for unlimited access to essential news, analysis, and advice. Virtual Events: Tune In Live INTERNATIONAL TRENDS [Raising Your International Profile]( [STORY IMAGE]( UPCOMING: January 25, 2024 | 2 p.m. ET. How should smaller or niche campuses such as women’s colleges and arts institutes draw overseas students, who often focus on prestige and rankings? Join us. With Support From Keystone Education Group. [Register here.]( CYBERSECURITY AND HIGHER ED [The Hidden Cyber Vulnerabilities on Campus]( [STORY IMAGE]( UPCOMING: January 29, 2024 | 2 p.m. ET. Colleges face new cybersecurity threats beyond phishing scams and ransomware attacks. Join us for a free forum on how to protect your campus from hidden vulnerabilities. With Support From HP. [Register here.]( REGIONAL PUBLIC LEADERSHIP [Leading a Regional Public University Today]( [STORY IMAGE]( UPCOMING: January 30, 2024 | 2 p.m. ET: Leaders of regional public universities can prepare for the sector’s uncertain future at this forum, where experts will share their thoughts on what’s ahead. With Support From Academic Partnerships. [Register here.]( ADVERTISEMENT FROM THE CHRONICLE STORE [The Unionized Campus - The Chronicle Store]( [The Unionized Campus]( The number of graduate-student unions has increased more than four-fold since 2019. [Order your copy]( to learn what’s at stake as union membership grows, and explore effective strategies for colleges to build relationships with new and existing unions. JOB OPPORTUNITIES [Search jobs on The Chronicle job board]( [Find Your Next Role Today]( Whether you are actively or passively searching for your next career opportunity, The Chronicle is here to support you throughout your job search. 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