Drop the ‘Big List’ to Find Students

Alternative ways to find prospective students | [View email in your browser.]( TRENDS SNAPSHOT [Navigating the New Chaos of Student Recruitment]() As the role of admissions directors becomes more complicated, there's a better practice to consider when seeking out prospective students rather than using the ‘Big List’ of licensed names purchased from vendors and consulting firms, such as those that offer tutoring, test-taking, or college-advising services to middle and high school kids. Instead, schools are now working together to better advertise to prospective students. Learn more about alternative admissions department practices in The Chronicle’s latest Trends Snapshot [“Navigating the New Chaos of Student Recruitment.”]() [Download Now]() . The Chronicle | 1255 Twenty-Third St., N.W. | Washington, D.C. 20037 [Privacy Policy](/OTMxLUVLQS0yMTgAAAGHvZjqBxE4YTSvcCcUviie_TX3i7nrqBTsz-4MpUl9K7M6goaUtUqPBK8YI4snElylnQYRwTc=) | [Unsubscribe or update your email preferences here](=/OTMxLUVLQS0yMTgAAAGHvZjqBxE4YTSvcCcUviie_TX3i7nrqBTsz-4MpUl9K7M6goaUtUqPBK8YI4snElylnQYRwTc=)