âStates can wage war, but a conspiracyâs available to everyone...â
March 12, 2020
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[Altucher Confidential]
âStates can wage war, but a conspiracyâs available to everyone...â
[James and Ryan Holiday]
[Ryan Holiday Podcast Banner](
You wonât believe what he says at 2:56 of this clip [Watch By Midnight Friday]
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Ryan Holiday has access to one of the most surreal conspiracies of modern day. Hereâs what happened.
Nick Denton founded Gawker. Gawker wrote an article that outed the sexuality of billionaire Peter Thiel. Peterâs privacy was invaded.
100%. Thereâs no arguing that.
Then Gawker released Hulk Hogan's sex tape. Hulk Hogan needed to sue. But he couldn't afford it. So Peter (secretly) funded the lawsuit to get revenge himself.
Hereâs whatâs weird, though. No one knew Peter Thiel was funding Gawkerâs death. Not even Hulk Hogan. He was told "a rich businessmanâ was helping.
At the time, Gawker thought they were just up against Hulk Hogan. âA single-digit millionaire.â
THIS is where the conspiracy takes place.
5 years goes by...
Gawker is wondering, âWhen will Hulk quit? When will he run out of money?â
They have no idea a billionaire is funding the bill.
Finally Hulk wins. $115 million.
Nick goes broke. Gawker shuts down.
And then one day... Ryan Holiday gets an email from Peter Thiel. And in the same period, he starts talking more to Nick Denton...
The seed of the book is watered. Ryan realizes heâs the only person with his skillset to have total access to the two biggest players involved (Nick Denton and Peter Thiel).
He made a move.
And left his lane (âThe Obstacle Is the Wayâ and âEgo Is the Enemyâ). And before that, he left the marketing lane (âTrust Me, I'm Lyingâ â a cult classic â and âGrowth Hacker Marketingâ).
This time, Ryan went somewhere else. And I have to say, Iâm a little jealous.
I am NOT jealous of the hard work though. I remember asking him about the project before it was published.
âItâs the hardest book Iâve ever written,â he said.
âWhy donât you stop?â I asked.
And he didnât think about it. It was just something he had to do. Itâs the pursuit of a new challenge and a new skill.
He knew he could.
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And he was right. The bookâs called âConspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue.â Itâs a narrative nonfiction.
This isnât what we expect from Ryan Holiday. And thatâs what makes it the best one heâs ever written.
Only three people at his publishing company knew what it was about. They had a code word. "UMB," which stood for "unnamed media book."
Or unknown media book?
I forget.
"Why tell someone?â Ryan said. âI don't mean never, but think about itâ¦â
I have a secret project. Sometimes I think about telling a few people. But I like to keep it private because it makes me feel like if I fail, itâs OK, I havenât started. And itâs all an illusion. The pressure and the fear stays away, like a sleeping giant. I keep my secret. And work in private.
I think thatâs how Ryan started to find all these synchronicities in his work.
He was talking to Robert Greene, who mentored him in the beginning. Robert told him to read some obscure chapter on Machiavelli in the book "Discourses on Livy."
A week later, Ryan was at Peter Thielâs house. And he saw the book. Opened it up, and found the outline for his book.
Peter walked over. And from his memory, he began discussing the book.
âWhatâd it say?â I asked.
âMachiavelli says that there are three parts of a conspiracy: the planning, the doing and the aftermath. Essentially, before, during and after. But the after is the most dangerous part.â
I donât want to give the whole story away. I want you to read Ryanâs book and listen to this interview.
Because I think he did the impossible.
And so did Peter (in shutting down Gawker) and so did Hulk Hogan (in winning the lawsuit).
Ryan told me that was his goal all along⦠he was fascinated by the concept of someone solving an impossible problem.
Because it proves that âimpossibleâ is up to the individual.
Iâll quote Ryan quoting Machiavelli. âStates can wage war, but a conspiracyâs available to everyone.â
This one is available now.
Listen to my full conversation with Ryan Holiday â[Behind the Conspiracy: A Deeper Look at THE Most Surreal Conspiracy of Modern Day](â or view the show notes [here.](
Sincerely,
[James Altucher]
James Altucher
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