Writing is often a way to kill that part of me that wanted to kill all of me.
November 1, 2019
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[Altucher Confidential]
âWriting is often a way to kill that part of me that wanted to kill all of me.â
[Wall of books]
The Most Important Reasons I Waste My Life Writing
By James Altucher
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âWhy are we addicts?â I asked my friend.
âWhat do you mean?â
âMy kids donât even know who The Beatles are. Everything you write, everything I write, will be forgotten within three days of us dying,â I said.
Iâm addicted to my past. Afraid of my future.
The past is often too painful. Itâs an alphabet made out of rain.
I want to assemble the letters into something sensible. So I can live. Live forever.
Why I write:
FOR ATTENTION
I was a spy.
I wrote down âDavid liked Joanne. He was staring at her.â I wrote down, âLori likes Jimmy.â I wrote down, âJennifer likes Robert.â
I think both Robert and Jennifer are dead now.
I was in fifth grade. I brought in a spiral notebook. The metal at the end of the spiral would stick out and poke me.
And every time I noticed someone in class looking at each other I wrote it down.
What a mystery it is to fall in love!
Everyone wanted to see my notebook. Everyone wanted to know who liked who. âWho likes me?â I still want to know that.
I wouldnât let anyone look at my notebook. âItâs private!â
Eventually the teacher said, âWhat is this notebook? Let me see!â
She looked at it. One page. Two pages. Three pages. She said, âDonât bring this notebook back to class ever again. â
And that is the first time I wrote for a public audience. And the first time someone hated me for something I wrote.
The last time that happened was a few minutes ago. (âThis guy is stupid and his irrational rants are idiotic,â someone wrote in a comment just now on my blog.)
I still write for attention. I hope I get enough confidence in myself to not need other peopleâs attention to be happy.
But if Iâm really honest, I need it. I really need it. And I donât like it about me.
TO SEEM SMART
The first time I had a âbook dealâ was when my parentsâ friend, a publisher, told me he would publish a book about Rubikâs Cube if I wrote it.
I was 13. I started writing the book. I told everyone I was going to be a published author. I wanted them to think I was smart.
Sanford, the publisher, went to jail.
He was also in the steel business. Heâd bribe people who delivered steel to him to give him extra steel. I was never sure I understood how it worked.
I remember his wife was pretty and smelled like perfume.
I still want to be seen as smart. If you are an honest and sincere writer then sometimes people think you are smart but often people will think you are stupid.
When I said, âI donât think kids should go to college,â or, âI donât think people should own a home,â many people think Iâm stupid.
Important skill tip No. 1: Donât just say smart facts. Give a story and interweave the facts into the story. Be a writer and not just smart.
OK.
I think I can deal with people thinking Iâm stupid. I have a tiny bit more confidence. But only a little.
TO ATTRACT WOMEN
When I was 21, I saw Mark Evenson pretend to be a writer and he and Jen Min started going out.
I donât remember names of people I met yesterday but I remember Jen Min. Because maybe I was in love with her, whatever that means.
And Mark maybe never wrote a word down but he had read Ulysses and smoked cigarettes and seemed âcoolâ to me. He was a âwriter.â I wanted to be a writer.
So I started writing. I wrote every day. I wrote 3,000 words a day. I wrote a novel: âThe Book of David." I wrote another novel, âThe Porn Writer, the Romance Writer, the Prostitute, and Theyâre Lovers." I wrote another novel: âThe Book of Orpheusâ (I liked âThe Book ofâ back then for some reason).
I wrote another novel. I wrote about 40 stories.
I had no confidence with women at all. I was still the boy with acne and metal rubber banded braces, and cysts, and glasses, and messy hair and dirty hygiene (I still have the last three).
If only I could publish a book, I thought, Iâll be happy. Iâll be a real human and women would like me. Maybe even love me.
Is this a good reason to write?
Maybe.
Thereâs a lot of sub-skills to writing.
Telling a good story that people can relate to is one of them. To tell a good story you have to have something âdifferentâ and something âthe same." âThe sameâ means people can relate and âdifferentâ means you can be unique and rise above the rest.
Iâm afraid of the day I stop writing.
Will women stop loving me?
Hold on a second, Iâm going to ask...
OK, I asked her. Iâm on a flight to Miami. Itâs our first trip together. Sheâs watching a movie with Reese Witherspoon.
I leaned over to her and she took out the earbud.
âIf I stopped writing would you stop loving me?â
âOf course not,â she said and, because I like it, she touched my cheek. She looked over at the computer. She read what I was writing. âWhat are you writing? Whatâs âHold on a secondâ¦â?â
âI had to ask you in order to continue this post.â
âI donât think you can stop writing,â she said. âWould you stop loving me if I stopped talking?â
âPlease god,â I said and she laughed and went back to the movie.
TO BE AN EXPERT
Ryan Holiday wrote an excellent article recently. âPLEASE,â he wrote, âstop writing your books as the new business card.â
Heâs right. And, like just about every opinion in the world, heâs wrong.
Whatâs heâs really saying is: Stop writing lame business self-help books that add no new knowledge to the world.
Donât just write to get more consulting or speaking gigs. Say something NEW so that people can later say, âYour book changed my life.â
If they canât say that⦠donât write it. DONâT.
I get it. Authors get more speaking gigs. But be that person who saves lives. Donât be boring.
If you write some business self-help book, write about your failures in business and how you overcame them.
Write about the time you lost everything, and the steps (one through ten) that you took to get off of rock bottom. How you often slipped along the way.
How you often disappointed people and felt guilty and ashamed.
How you were embarrassed to tell people the truth about your failures.
And then how you FAILED yet again.
ABS â Always Be Storytelling.
Everyone should write a book. Just donât write a bad book. Or, if you do, write a second and third book so you can get better.
This book is exciting for lots of reasons â 177 to be exact.
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TO SHARE THINGS THAT WILL HELP PEOPLE
I got fired when I wrote my first book.
I hate thinking I used to write boring finance books. But I did. Iâm sorry.
But this one was fun. It was called âTrade Like a Hedge Fund."
I revealed every single technique I used in my daytrading. I gave away all my secrets. I still have that terrible habit. I like to share everything.
People thought I was crazy. And my boss at the time thought I was stealing ideas from him.
He wrote to me, âI want nothing to do with you financially."
I wrote back, âItâs too late, you owe me a lot of money from the profits I generated for you.â So he cut me a check that day and we havenât spoken since.
I did share every technique.
People always say to me (as recently as yesterday), âWhy do you share so much?â
Because I donât care. I like to share.
When I was 12, I bought a bag of candy to school. I gave everyone candy. Someone said to me, âLook! Finally people like James!â
I was humiliated and stopped bringing in candy.
We donât need to grab every dime in the world. Money is less interesting to me than having fun and helping people.
Why should just a few people on Wall Street or Silicon Valley make money. Why be so critical of me if I share?
One person said to me, âWell, if you are so successful, why not just clothe naked kids instead of selling stuff?â
I make almost zero money selling things compared with what I make investing. Writing is a very, very difficult and painful way to make money unless you are J.K. Rowling or John Grisham.
And maybe I do clothe naked kids. The highest form of charity is to do charity anonymously.
Charity is my own business. I have a particular technique I use for giving. Maybe one day Iâll write about it.
But for now I like just writing about things that embarrass me and cause me to feel ashamed.
TO SHARE EMBARRASSING STORIES ABOUT MYSELF
âAre you about to kill yourself?â Max asked me in 2010.
âWhy?â
âBecause youâre sharing all this embarrassing stuff about yourself. I just got worried, thatâs all.â
Max has written three excellent nonfiction books.
And yes, my sharing is a cry for help. Suicide is a horrible, wretched thing that destroys families.
But often I felt like killing myself.
Writing is often a way to kill that part of me that wanted to kill all of me.
When I share these stories, and see that people relate to them, it makes me feel part of a community.
I used to feel very lonely all of the time.
And because I was raised that I was âthe genius,â it was hard for me to admit the times I was so stupid. Stupid stupid stupid!
Lying in the street at three in the morning, drunk, with a girl I didnât know, with all my money lost, with all my businesses failing, with employees and friends depending on me, with two little daughters to raise. Stupid.
Now, because I share, I still feel lonely much of the time. But I donât feel alone.
TO LEARN
I didnât write âThe Power of Noâ because I was so good at saying no.
After âChoose Yourselfâ a publisher called me. âWeâll do any book with you. What do you want to do?â
And I was reading âThe Power of Nowâ right then so I said, âHow about âThe Power of Nowâ but without the âwâ at the end? I feel like we donât need that letter.â
They said, âDeal!â
So now I had a book deal. âThe Power of No."
I am always bad at saying no to people. Ask me to a wedding and rather than saying no I will just never speak to you again, even if you are my best friend ever (sorry Peter!).
Saying nois something I had to learn all my life. Thatâs what I wrote about in the book. Every way I learned to say no. Stories.
You donât read a book about how to meet women by Brad Pitt. Brad Pitt canât tell me stories of the lifelong struggle to meet someone to date. I canât relate to him.
The best books are people who have been through the struggle. The only way to really learn is to have hardship, overcome it in various ways as you encounter more and more difficulties, and then come back a changed person to tell the tale.
In other words: Star Wars.
And every other great story ever told. This is called the arc of the hero.
Every good writing: a novel, a movie, a nonfiction book, a self-help book, even a tweet, can use the arc of the hero to make the writing better.
So sometimes I write in order to become the hero. To look at my hardships, to study how I overcame them, to learn how to better overcome them.
TO MARKET
People sometimes ask me, âHow do I market my book?â
The only real answer is: âWrite another book."
[Keep on writing.]( Keep on reading. Keep on building a network. Keep on learning to deal with anxiety. Keep on dealing with writerâs block.
Writing is a marathon. Skill is a marathon. Luck is a marathon.
And thatâs painful. It hurts to know how many years we all have in front of us to be true experts and successes at what we do.
Paul Reiser (star of the classic TV series, âMad About You,â and more recently, âStranger Thingsâ), told me, âItâs almost as if people beginning to get better are like babies in the womb. The fetus doesnât realize it can drown in all of the fluids. But the womb protects it. Same with comedians and artists. Else weâd all quit in the beginning.â
Weâd all fall apart at the beginning if we realized how truly bad we were. But something protects us.
Perhaps love of what we are doing (which is why one should only do something for love).
The best way to market a book is to simply get GREAT. Getting great makes everything else easy.
LOVE
I watched the movie â8 Mileâ and read the book âInfluenceâ by Robert Cialdini on the same day.
While I was watching â8 Mileâ I realized, âEminem, if he knows it or not, is using Cialdiniâs EXACT same techniques and cognitive biases to win his rap battle.â
I loved â8 Mile.â I loved Cialdiniâs book (he came on my podcast).
So I wrote the article: âHow to Get an MBA from Eminem."
Itâs one of my most popular posts ever.
[I also made a video about Eminemâs rap battle. [Check it out on my YouTube channel.](]
I love the rooftop concert of The Beatles. I wrote about it. Itâs one of my favorite posts ever.
When I realized what it took for me to bounce back from suicidal depression to potential success I wrote âHow to Be the Luckiest Person Alive in 4 Easy Steps." Itâs by far my most popular post ever.
I only write about what I love. I only write stories from my life that had an impact on me.
It reminds me of doing standup comedy. Iâve been doing standup comedy 3-6 times a week now for the past year.
Every month, Iâm 100% better than the month before (I hope).
One of the most recent things Iâve realized is: if Iâm having fun, the audience will have fun. They want to join in the fun I am having.
The audience (the readership) is an X-ray machine. They know when you are having a party. They know when you are nervous. They know when you are afraid of them. They know when you love them.
They will then treat you the way you deserve.
Writing is hard. Typing is boring. The past is dark.
But if you donât start with love, youâll never end with beauty.
Iâm being honest.
I write to get people to like me. I write because after 25 years, Iâm pretty good at it and I use this skill to help me communicate my desires and feelings and needs. I write because Iâm insecure. Because Iâm afraid.
And because I love it. I love being stopped in the street and someone saying, âYour writing changed my life. Thank you.â I hope I always love it. Weâll see.
Money can be a side effect of writing (or any art). But you canât do art just for money.
Once you accept money, you just capped your career and growth.
Nothing wrong with that. Just be aware of it.
The past two years Iâve written fiction, nonfiction, a memoir, a childrenâs book, TV scripts, a comic book, and Iâve helped many other people with their writing.
I hope I never stop. But I never predict the future.
I love it.
Thank you for reading.
I love you.
Sincerely,
[James Altucher]
James Altucher
P.S. I believe everyone has at least one good book in them.
In fact, I believe it so much I created an entire course dedicated to guiding you through the entire process, from writing to publishing.
[Click here for more details.](
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