Hereâs how I can tell if Iâm in a rut: Has anybody questioned my behavior lately?
May 1, 2019
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[Altucher Confidential]
âHereâs how I can tell if Iâm in a rut: Has anybody questioned my behavior lately?â
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[James Altucher]Dear Altucher Confidential Reader,
In 2013, I sold my book Choose Yourself in a store that ONLY accepted bitcoin.
People were outraged.
I knew I was onto something.
Anytime I hear the cries of doubters I know I have to keep going. Because I know that anytime someone asks me WHY Iâm doing something, I know theyâre not really asking me. Theyâre asking themselves.
- âWhy does he get to be free?â
- âWhy does he get to be creative?â
- âWhy am I following the rules? Why donât I innovate?â
- âWhy donât I try things?â
Then they get angry.
You canât try!
âWhyâ becomes the arrow of my compass.
Keep going.
Mark Malkoff does this, too. Heâs a comedian and filmmaker. And he used to work with Stephen Colbert on The Colbert Report.
Now heâs doing a podcast called Persistence 360° (and my producer, Steve Cohen, was a guest!).
âI want to pump myself up, pump others and just hear those persistence stories,â he said. âI mean, youâre a persistent person. I am, too.â
And he really is.
He told me some of his weird experiments. All of them require a ton of persistenceâ¦
- He lived on a plane and flew for 30 days straight. âI didnât shower for a month,â he said. âI had to clean myself with baby wipes.â He washed his hair in the tiny airplane bathroom. People sent him articles about everything that could go wrong. Lack of oxygen, blood clots, exposure to radiation, etc. He did it anyway.
- He moved into an IKEA store for a week. They said no to him over and over again. But he kept circling back. Finally they said, âOK. We trust you.â
- In one day, he visited every single Starbucks in New York City. Thatâs 171 stores. He ordered a beverage at each one. âI had to go to another store every seven minutes for 23 hours straight,â he said. âIt took me a month of training. After 12 hours in the hot July weather on a bike, I couldnât walk in a straight line.â
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I asked him why a hundred times.
Which shows that âwhyâ works both ways.
A) It can help you see when to keep pursuing some crazy idea.
B) Or it can be the alarm saying, âTime to get out of your comfort zone.â
âWhy did you think it was a good idea to go to every Starbucks?â
âWhy did you want to go a full day of having people carry you around New York City?â
His answer: âI wanted to test the kindness of strangers.â
Good answer.
He told me his formula. This is how Mark knows when itâs time to persist.
- CREATION: He comes up with a quirky idea⦠it could be anything.
- CHALLENGE: Then he figures out how to make the idea more high-stakes.
Once the bar is high enough, he knows thereâs entertainment value. Which is key since Mark is going to film the whole thing.
What Mark does isnât rational. And thatâs why it works for him.
Because itâs not pre-approved. Itâs not all serious.
Itâs a recipe. Some parts ridiculous. Some parts fun, odd, curious, strange, etc.
Hereâs how I can tell if Iâm in a rut:
Has anybody questioned my behavior lately?
Whenâs the last time I heard defiance?
If I canât remember, Â then I know.
Here are 10 ways to get started:
- TAP INTO YOUR FEARS. Make a list. If youâre scared of pickpockets, go learn how to pickpocket. (WAIT. Iâm not advocating you steal from people. Iâm just saying you can go learn the magic behind it.)
- ASK YOURSELF, âWHAT SKILLS CAN I GO LEARN?â What skill do you want to learn more about? I donât plan to go to the moon. Or become a basketball player. But that didnât stop me from having astronaut Mike Massimino or NBA player Kareem Abdul Jabbar on my podcast.
- LEARN IN NEW WAYS. If you usually learn from books, try something else. Go to the restaurant you love the most and ask if you can shadow in the kitchen. Maybe theyâll say no. But hearing no in person vs. hearing no in your head are two totally different things. One is a story. The other is pathetic. Plus if you hear no enough, you build up a tolerance.
- GO AGAINST YOUR PAST. Whatâs something you decided early on is out of character?
- SURPRISE PEOPLE. Write a list of your roles: dad, provider, husband, boss, etc. Then write a list of 10 roles youâd do if everyone in your family died. Try those ideas.
- DO MENTAL TRAVEL. âWho would I be if I lived in South Korea right now?â Study another culture. How do they greet people differently? Or say bye? What are their habits? Can you adopt any?
- DO SOMETHING YOU SUCK AT. No one has to see. I canât draw. And if I try, Iâll be uncomfortable. But thatâs the point.
- TRY YOUR FRIENDâS HOBBY. Or your wifeâs/husbandâs/kidâs. Whoever. I guarantee someone in your life can introduce you to something youâve always rejected. Which is important. Because part of this exercise is proving to yourself that youâre changeable.
- GO AGAINST YOUR PATTERN. I used to eat at my desk. Then one day, I set a rule: On Thursdays Iâd eat in the park. Thursdays became every day after the first try. And eventually, I got so comfortable leaving the office, I stopped going altogether.
- GO INTO THE CURIOSITY ZONE. And if you donât know what youâre curious about, check your Google search history.
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Sincerely,
[James Altucher]
James Altucher
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