Bad childhood = good copywriter

Alex In My Inbox #108 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Register for my free virtual email marketing and copywriting [talk next month.](     Hey there, Welcome to Edition 108 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  Today, Alex is going to identify a trait for us that he believes will make you a great writer. It’s unfortunate if this is you, but he’ll show us how to turn that into something that’ll make you and your clients money.  Let’s check it out!  But first...  I wanted to make sure you knew about the [free virtual event]( I'll be speaking at next month.  This will be a rare chance to hear me share a bunch of email marketing and copywriting secrets.  I won't be giving many talks this year, so make sure to register to [hear me speak for free.](     Dear Chase, I study a lot of copywriters. I talk to them, I read their writing, etc. After a year of being a coach, I know now what makes people a “natural”. Some people just have the soft skills to be a copywriter right away without needing much training. And one of the main traits I’ve seen that indicates someone is a natural is a “bad childhood”. I don’t mean a violent childhood. Or a boring childhood. But a childhood where you were kind of ignored. Just by talking to someone, I can tell if they were treated fairly during childhood. If they were talked over a lot, if they were disrespected, etc. If others around you acted like the stuff you said didn’t matter, you will end up being a phenomenal copywriter. When your early years consisted of you being talked over, you’ve likely adapted your conversation and delivery skills to make up for the fact that you often can’t get a word in. You talk a little faster. You learn how to be a better storyteller. You learn how to grab people’s attention. You know how to deliver the most important points FIRST, before people stop listening. For people that didn’t have this issue, they tend to ramble. They’re not very concise. They just talk aimlessly without fear of people losing interest in what they’re saying.  They’re too comfortable talking about what only matters to THEM, instead of trying to capture attention from other people as quickly as possible. In the setting of a conversation with your friends, this is fine. Doesn’t really matter. But as a copywriter, this is the opposite of what you should be doing.  Good copywriters understand how to capture attention FAST. Because that’s the only way you can make money. And, as unfortunate as it is, certain people were raised with the innate ability to do this. It’s the only way they can be heard and understood. It kinda sucks that this is how you learn this skill. I truly wish everyone had a great childhood and everyone was properly socialized and nobody ever had to adapt within a bad situation. However, not everyone was that lucky. Some people had 40 siblings that all wanted to talk equally as much. Some people had an impatient group of people around them from a young age that didn’t have time for rambling. Some people were treated unfairly and were disrespected for other reasons. Doesn’t matter. When it comes to making money, we need to turn our weaknesses into strengths. Dial in and realize that some things are unchangeable. And that’s okay. This is a superpower. And if you can use it to capture attention faster, you’ll make more money than all the people who had great adolescent years. Yours truly, Alex. Sent from my Apple Vision Pro     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    Partner of the Week:  At my agency, we started using [HighLevel]( recently because it felt like every other agency we know was using them...  Now, I finally understand why everyone uses it.  It's been one of the best and most versatile platforms we've ever used.  There's something special about how they've unified the main sales and marketing tools you need into a single simple-to-use platform.  If you own or work at an agency, I highly recommend checking them out.  I negotiated an extended trial so you can [start using them ASAP.](    P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782