14 tips for writing better copy

Make sure you're implementing these ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Thank you to the 6,044 of you who enrolled in my [free LinkedIn course.](     Happy Monday! Today's Must Read Content Piece: 14 tips for writing better copy:  - Understand Your Audience: Know who you are writing for. Understanding your audience's needs, pain points, and desires is crucial for creating copy that resonates and converts. Conduct surveys, read customer reviews, and analyze data to understand their preferences. Example: If your audience values sustainability, highlight eco-friendly aspects of products. - Craft Compelling Headlines: Your headlines must grab attention and make a promise or offer that compels the reader to continue reading. Use formulas like 'How to [Desirable Outcome] Without [Common Pain Point].' Example: "How to Stay Fashionable Without Breaking the Bank." Here are the [12 additional tips for writing better copy.](     Copywriting Tip of the Week: Remove helping verbs from your copy.  Instead of saying:  “Our product can help you clean your gut.”  Say:  “Our product helps you clean your gut.”  Small tweak, huge difference.     Marketing Tip of the Week: That email you just sent…  Make it an article and add it to your website.  Shorten it, and turn it into a Tweet.  Add a picture and turn it into an IG post.  Add a video in the background and turn it into a TikTok.  This is how you create unlimited content.     My FREE LinkedIn Course:  I’ve grown my LinkedIn account to over 275,000+ followers and generated millions of dollars in revenue from LinkedIn. For the first time ever, I’m revealing exactly how I did it (and how you can too!) I spent over 104+ hours creating a FREE email course to show you how to: - Network with your favorite business leaders, authors, and influencers. - Make content that gets a ton of impressions and engagement. - Get more inbound leads for your business. - Land more speaking engagements. - Attract business partnerships. - Grow your email newsletter. - And more  [Get FREE access here.](     Copywriting Simplified: 1) Hook with curiosity. 2) Engage with storytelling. 3) Persuade with logic. 4) Convince with social proof. 5) Induce action with psychology.  That’s basically all there is to it.     Running Out of Email Campaign Ideas?: Consider sending a “Myth Email”:  Send an educational content-based email that also sells your product(s).  - Spark Curiosity: Start with a provocative question or statement related to the myth. - Myth Exposition: Briefly introduce the myth, setting the stage for its debunking. - Factual Debunking: Use data, expert opinions, or case studies to convincingly debunk the myth. - Relate to Product: Seamlessly connect how your product addresses the misconceptions or problems caused by the myth. - Soft Call-to-Action: Instead of a direct ask to buy, invite them to learn more or discover how your product can make a difference.     Copywriting Resource of the Week: Here’s a table with 150 persuasive and emotion-evoking words you can use in your copy:       Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 78,290 - Subject Line: 8 MUST HAVE email flows - Preview Text: (Steal these) - Open Rate: 52.10% - CTR: 1.80%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](       © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782