Alex In My Inbox #106âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â â [Here's]( how I grew to 275,000+ LinkedIn followers. â â Hey there, happy Friday! Welcome to Edition 106 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  Today, Alex has an email for us about the 4 things heâs learned after being a freelancer for nearly 4 years.
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These tips are super helpful. Letâs check them out. But first... Iâve grown my LinkedIn account to over 275,000+ followers and generated millions of dollars in revenue from LinkedIn. Iâm now revealing exactly how I did it (and how you can too!) I spent over 104+ hours creating a [FREE email course]( to show you how to: - Network with your favorite business leaders, authors, and influencers.
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- Grow your email newsletter.
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[Get FREE access here.]( Â Now, onto today's edition: â â Dear Chase,
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Iâm getting old man. I just realized that.
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Iâm gonna be 25 this year, and Iâve been freelancing for almost 4 years.Â
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Iâve learned a lot about how to be a really good freelancer, which is different from the skill of being a good copywriter.Â
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You can be a 5-out-of-10 copywriter, but you can be a 9-out-of-10 freelancer and make more money than a 9-out-of-10 copywriter who sucks at being a freelancer.Â
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These are the tips I learned the hard way, and I think your little fans will like this one.Â
 1. Nail their brand voice as soon as possible.
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This is something that is extremely important to e-commerce brand managers (which is likely who youâll be dealing with if theyâre doing more than $3M in revenue).Â
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How do you do this?Â
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You need to ask a bunch of questions and be super attentive to every other bit of copy that exists in their ads, emails, and on their website.Â
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The questions I like to ask are as follows:
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If you had to pick a celebrity that models your brand voice well, who would it be? What do you want your customers to feel when they read your copy? What does your dream customer look like from head to toe?
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These will give you cues for how to write, and who youâre writing to.Â
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Also, asking questions like this will make your clients think that youâve done this before (even if you havenât). If you confidently ask these questions as if youâve asked them 1000 times before, theyâll trust you.Â
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Just nail their voice and itâll make them happy.Â
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2. Learn to write fast.Â
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When I first started writing copy, I wasnât too worried about writing well. Iâd been writing my entire life, so itâs not like I had to really focus on WHAT to say.Â
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Instead of writing 10/10 copy over the course of 3 hours, I wanted to be able to write 7 or 8/10 copy in 15 minutes.
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E-com brands need a lot of copy, and they need it RIGHT NOW.Â
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So, my biggest weakness at the beginning was my speed.Â
Now, thatâs literally no problem for me.Â
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I know what Iâm going to say in my email or ad copy before I even open my Google doc. Itâs just about how fast I can type.
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The reason I was able to write so fast at the beginning was because I had a âsystemâ for every piece of copy that I wrote.Â
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All e-com copy is kinda the same. It follows a cadence.
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You need to be able to turn your copy into a mad-lib.
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Remember that game from when you were a kid on long road trips? Youâd fill in an existing story with a (noun), (verb), etc.
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Thatâs what copy is.Â
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Go through some good emails and ads, bring them into a document, and create blanks where you have variables.Â
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Benefit point here, objection here, etc. Once youâve been working with a client for a few weeks, itâll be second nature for you to just fill in the template of an ad with the brandâs information.Â
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ALSO, donât just write copy fast. Respond fast.Â
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If you take longer than 15 minutes to respond to a slack message or an email, youâre going nowhere in life. Itâs such a simple thing that requires no skill. Seriously.Â
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3. Build rapport with your POC (point of contact).
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The benefit of being a new freelancer is that you have more time than money.Â
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Send them music. Send them tasteful, work-related memes.Â
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Figure out what they like. Give them more of that. Make them feel like you look up to them. 48 laws of power type beat.Â
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I remember my first POC had a huge ego. He wanted to be the MAN, because he was the quarterback of his football team in college and never got drafted. He had a chip on his shoulder.Â
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I made sure to cater to that and let him âbig broâ me, because that made him feel good.Â
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This oneâs easy.Â
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If you can be an easy-going person, theyâll keep you around even if youâre an incredibly average copywriter.Â
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4. Offer inhuman levels of give-a-sh*t.
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Coming from someone who has had freelancers on my team before, I know how hard it is to find someone who has the give-a-sh*t factor.Â
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Most people who have spent more than 24 months in the professional workforce donât care about anything. They wanna collect a check and leave.Â
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Iâve been a $30/hr freelancer at companies where they had people doing less important work than ME for a 6-figure salary.Â
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I still had more âgive-a-sh*tâ than they did.Â
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It has nothing to do with how much you get paid. Itâs an internal thing that you either switch on inside yourself, or you donât.Â
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I run into so many people who have regular jobs who say stuff like âwhy would I care about a company that doesnât care about me? Capitalism is fake and the West is decaying from the inside out.â
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Whatever bro.Â
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But watch what happens to your career when you give 100% of your effort to your client, even if theyâre only paying you $1500 a month.Â
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The opportunities thatâll come your way JUST from that will make you more money than anything.Â
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Did I miss anything here?
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Lemme know Chase.Â
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Have a sick weekend.Â
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Yours truly,
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Alex.
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Sent from my losing scratch-off ticket â â I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase â Important link: BTW, it's surreal to me that Walmart decided to sponsor my newsletter.
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