jam packed email marketing & copywriting edition

an email campaign idea, new podcast episode, chatgpt prompt and more ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Marketplaces are projected to account for 45-55% of US eCommerce spend by 2025. And right now, [Walmart's Marketplace]( is one of the fastest-growing eCommerce platforms.     Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in:     Email Campaign Idea - The Educational Email: - Email Examples: - [The Educational Email Example 1]( - [The Educational Email Example 2](  Purpose/Context of Email: People buy when they trust. People trust when they understand. To help them understand, educate! These types of campaigns are how you can communicate the value of your product by teaching instead of selling. This is a great way to keep your audience engaged and interested, and ready to buy from you too. [Example 1]( is from Flo, a brand that does educational emails really well. In this one, they explain to you why your problem does not warrant a one-size-fits-all solution. The most educated buyer makes the best buying decision. If you can take the elements of education and the elements of sales, and mix them together in your copy, you'll have a winning campaign for sure. [Example 2]( is from Care/of, a brand that we shout out all of the time. This email is very similar to the one above, in the way that they explain why the Care/of solution fits you better than an off-the-shelf solution. In this case, Care/of is going up against literal billion-dollar pharmaceutical companies. They need to TEACH. This is one of the best ways to do it. Their copy and design is amazing. They make it look easy.  Segment: - Your engaged segment  Subject Line Idea: - Did you know about X? - How X is different from Y - Here's what you need to know about X.  Preview Text Idea: - This is mindblowing. - Did you know this? - This is important...     Email Marketing Tip of the Week:  Let's talk email segmentation...  Here’s How to Segment Like a Pro: - Demographic Segmentation: Divide your audience based on demographics such as age, gender, income, occupation, and education level. This allows you to tailor your messaging to align with the life stage and interests of each group. - Geographic Segmentation: Segment your audience by location. This is particularly useful for sending region-specific offers, event notifications, or content relevant to local weather or cultural events. - Behavioral Segmentation: Look at customers’ past behavior, such as purchase history, email engagement (open and click-through rates), website browsing patterns, and shopping cart behavior. Tailor content based on these behaviors, like sending re-stock reminders or suggestions for complementary products. Learn the other [8 email segments here.](     Sponsor of the Week:  I'm not going to lie. I'm over the moon that [Walmart Marketplace]( decided to sponsor my newsletter so please show them some love:  In today’s increasingly digital world, it’s no surprise that online shopping is thriving like never before. However, what might surprise you is that: Marketplaces are projected to account for 45-55% of US eCommerce spend by 2025—which means they represent some of the biggest growth opportunities for your business right now. Outside their most obvious benefit—vast networks of existing customers—marketplaces also offer sellers the tools for growth and scale, through advertisement, fulfillment, catalog capabilities, and more. Right now, Walmart Marketplace is one of the fastest-growing eCommerce platforms. With over 120 million unique monthly customers* and growing, selling on Walmart.com is a great opportunity to gain share and be a major player in your category. And for a limited time, they’re running a promotional offer for new sellers. If you join today, you can save up to [50% off referral and fulfillment fees]( That means more profit and less risk when you start selling. If you want to learn how to get started, they created a [how-to guide](. Check it out, it should only take you a few minutes to sign up. * Comscore Feb 2022-Jan 2023, U.S. ** Conditions apply     Email Marketing Tip #2 of the Week:  Email Strategies to Keep Your Customers Coming Back...  Here Are 12 Ways to Maximize Your Customer’s Lifetime Value:  - Personalized Follow-Up Emails: After a purchase, send personalized emails that thank the customer and provide useful information about the product or service they've bought. This could include care tips, usage guides, or complementary product recommendations. - Exclusive Offers for Returning Customers: Reward loyalty by sending exclusive offers or discounts to customers who have previously made a purchase. This could be a discount on their next purchase or access to a sale before it goes public. - Regular Engagement: Stay in touch with your customers through regular, value-packed emails. Share industry news, helpful tips, company updates, or customer stories to keep your brand top-of-mind. Learn the other [9 ways of maximizing your CLV.](     Podcast Episode of the Week:  This week Cardinal Mason and I discussed: - This is not an ad: We share a few people and companies who have done right by us  - Spending money for fun - How to spend money to actually give you real joy  - The Copywriting Olympics [Listen to the episode here.](     Email Marketing Tip #3 of the Week: Email Metrics aren't discussed nearly enough. Here are the email metrics you should be reviewing regularly: - Open Rate Analysis: Evaluate the percentage of recipients who open your emails. This metric helps gauge the initial appeal of your emails, often reflecting the effectiveness of your subject lines and sender reputation. - Click-Through Rate (CTR) Insights: CTR indicates the percentage of readers who clicked on one or more links contained in your email. It's a crucial metric for assessing the relevance and appeal of your content and CTAs. - Conversion Rate Tracking: Measure how many clicks resulted in the desired action (like a purchase). This helps determine the overall effectiveness of the email in encouraging recipients to complete a specific goal. Learn the [other 11 metrics here.](     ChatGPT-4 Marketing Prompt: Create [number] YouTube video ideas that provide valuable tutorials, tips, or insights related to our client's products or services. Context: Target audience — [your target audience here] Client's products/services — [your client's products/services here] Video goals — [your video goals here] Inspiration: "[YouTube video inspiration one]" "[YouTube video inspiration two]" "[YouTube video inspiration three]" Formatting guidelines: "[your formatting guidelines here]"     I hope you enjoyed this edition. Hit reply and let me know! - Chase   Here's What I'm Reading: Elevate Your Business Game! 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