Another marketing lesson from Drake

Alex In My Inbox #104 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Hot off the press! Since you're on my list, you're getting FIRST ACCESS to a free 5-day LinkedIn course I created: [GET ACCESS HERE!](     Hey there, happy Friday! Welcome to Edition 104 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you. Today, Alex has an email for us about how we can be more like Drake to find success in marketing. Here it is. But first... I’ve grown my LinkedIn account to over 275,000+ followers and generated millions of dollars in revenue from LinkedIn. And today, for the first time ever, I’m revealing exactly how I did it (and how you can too!) I spent over 104+ hours creating a FREE email course to show you how to: - Network with your favorite business leaders, authors, and influencers. - Make content that gets a ton of impressions and engagement. - Get more inbound leads for your business. - Land more speaking engagements. - Attract business partnerships. - Grow your email newsletter. - And more Please note: this email course is ONLY for Brand founders, Agency owners, SaaS Founders, Ghostwriters, Copywriters, Consultants, Freelancers, and Marketers.  [Get FREE access here.](  Now, onto today's edition:     Dear Chase,  I’ve written too many emails about Drake for your audience to take me seriously.  They can tell my age, country of origin, and skin color simply by virtue of how obsessed I am with Drake.  And, listen, I have no shame, because Drake has given me more copywriting/marketing advice than any Twitter User ever could with a little thread.  Let me ask you, Chase:  Why is Drake considered the GOAT?  Why?  I know you don’t listen to music, so I’ll give you the answer:  Drake never misses.  Drake has been so consistent with his music over the last decade and a half.  Everything he drops has at least 2-3 bangers on it.  And everyone who enjoys Drake’s music knows what it feels like to discover a new Drake banger.  That means, every single thing he drops has tons of anticipation from his fanbase, and even people who claim to be haters.  Everyone wants to know what’s coming next.  Now, here’s what we can take from this…  A lot of marketers, especially personal brands, do not understand the fact that you should try your best to never miss.  Marketers (personal brands) will just try stuff out. Random angles, pointless videos, etc.  Putting out content that nobody cares about except themselves.  Eventually what happens is your views start to go down over time.  Your traffic slows to a halt.  What happened was that you set a low expectation for your audience for when they see your face on your timeline.  Whether it’s an email, a TikTok, an ad, a livestream, etc.  Nobody wants to take the time to watch your stuff because all they’ve seen over the last 2 months from you was pure trash.  You’ve lost their trust.  And then you basically have to start over.  Get plastic surgery. Move to Alaska. Change your name.  Do something completely different.  Once you burn that trust with your audience, you have to do something pretty spectacular to get back in their good graces.  But if you never miss…it’s much different.  People will WANT to see more content from you because they trust that EVERYTHING you drop will be good.  You should NEVER just write an email because you have to drop one. If you deliver garbage, you lose their trust.  Same goes for products, content, or whatever.  You should try your best to never miss.  Now, Kanye, on the flipside, has not followed this rule. He will always have his hardcore fans, but the majority of people couldn’t care less when he drops an album unless there’s drama surrounding it.  His first 3-4 projects were objectively good.  Now, he’s lost the sauce. People don’t trust that his next release will be an automatic banger like they would with other artists.  As a copywriter/marketer/personal brand, never let your audience down.  Never let them lose trust in you, and think that you’re just like everybody else.  If you never miss, your brand will last a lifetime. And that’s all we really want.  Yours truly,  Alex.  Sent from my CD Walkman, listening to So Far Gone (2009)     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase   Other links/info: - Maximize your customer support capacity with conversational AI. [Learn more here.]( - being able to tap into a small group of supportive peers (think Fortune 500 execs and innovative start-up CEOs) who have best-in-class experience in their industry for advice, new perspectives, and raw feedback to expedite your professional growth. [That’s Sidebar.]( - Reminder: Get access to the FREE Email Course I created on: [The Exact Strategy]( I Used to Amass 275,000+ LinkedIn Followers and Drive Millions of Dollars in Revenue for My Business (and how you can to). - You can hire the best copywriting freelancers on the internet [here.]( I'm a part-owner of this business. P.S. Here are two ways we can work together:  1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782