6 types of leads that'll keep your readers hooked to your copy

(WITH EXAMPLES) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   I spent a ridiculous amount of time trying to hire good freelance marketers. Once I started using [MarketerHire, that all changed!](     Happy Monday! Today's Must Read Content Piece: The headline is the most important part of your copy.  The second most important part?  THE LEAD  [Here are 6 types of leads that will keep your readers hooked to your copy.](     An Important Email Marketing Reminder: Ahead of the big email changes coming from Google and Yahoo in 10 DAYS, it’s crucial that you:  Set up the proper DNS records for your domain. - DKIM - DMARC - SPF This will be one of the big steps towards saving your emails from landing in the spam folder.  If you're unsure of the changes coming, [this will help catch you up to speed.](     Copywriting Tip of the Week: A simple but important copywriting tip:  Good copywriting advice: “Write the way you talk.”  Great copywriting advice: “Write the way your prospects talk.”     Marketing Tip of the Week: It takes time for your marketing to work.  First, people see your ad.  Then, they interact with your posts.  Next, they visit your website.  Afterward, they sign up for your email list.  And eventually, they hopefully buy from you.  It’s a long-term game, play it accordingly.     Sponsor of the Week:  I don't know about you, but usually, when I realize I need to hire someone, it's too late.  I needed someone to start and be up to speed yesterday, and unfortunately, that's just impossible.  I've wasted so much time trying to find good people over the years.  It feels like hiring can consume your entire days and weeks, sometimes.  I started using [MarketerHire]( to find pre-vetted freelance marketers, and it's made a HUGE difference.  Hiring has become WAY less of a chore. It's become infinitely easier and quicker to find amazing marketers to work with.  If you're like me, and you're sick of the long, gruesome process of trying to find marketers on your own, [visit MarketerHire ASAP.](     Marketing Visual of the Week: Effective marketing speaks to the heart before the mind.  It understands emotions are the gateway to decisions and memories.       Email Marketing Tips of the Week: Here are 5 email marketing strategies that 99% of brands I audit are missing:  Make sure your brand is leveraging these strategies: - Cross-Channel Storytelling: Integrate your email content with stories unfolding on your social media or blog. Create a multi-channel narrative that encourages subscribers to follow the story across platforms, enhancing brand engagement. - Email Co-Marketing: Partner with complementary brands to co-create content for your emails. This strategy exposes your brand to a wider audience, provides added value to your subscribers, and strengthens industry relationships. - Customer Milestone Celebrations: Send personalized emails celebrating customer milestones like their first purchase anniversary or 10th order. This creates a personal bond and acknowledges their loyalty, potentially increasing lifetime value. - Local Community Engagement: Tailor emails based on local events, holidays, or issues. Connecting your brand to the local community can increase relevance and engagement, especially for smaller or local businesses. - Advanced Data Segmentation Using AI: Implement AI-driven segmentation to analyze customer data deeply. Predict future purchasing behavior, identify micro-segments, and create highly targeted, predictive content for these specific groups.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 96,155 - Subject Line: 7 post-purchase emails that'll boost your sales, engagement, and brand loyalty - Preview Text: - Open Rate: 41.20% - CTR: 1.20%     Have a great week and make sure to send some emails! - Chase What I'm Reading: Elevate Your Business Game! For growth, innovation, and profit in marketing, e-commerce, and digital strategies, these newsletters are your key! [Boost your business savvy daily. Unlock valuable eBooks in audio and text formats that elevate your acumen.]( [Danny Breadmaker]( your business savvy daily. Unlock valuable eBooks in audio and text formats that elevate your acumen. Instant Subscribe Now with 1-Click >>]( --------------------------------------------------------------- [Optimize procurement with tech insights! Discover strategies to drive your business's efficiency and success.]( [Pure Procurement]( procurement with tech insights! Discover strategies to drive your business's efficiency and success. Instant Subscribe Now with 1-Click >>]( --------------------------------------------------------------- [Escape the hustle. Gain freedom & income mobility with insights for entrepreneurs. Join a thriving community embracing a smarter approach to business.]( [The Entrepreneurial Minimalist]( the hustle. Gain freedom & income mobility with insights for entrepreneurs. Join a thriving community embracing a smarter approach to business. Instant Subscribe Now with 1-Click >>]( --------------------------------------------------------------- ⚡️ by CPM* Inscribe  Other Important Links: 1. Learn how Lindsay Shearer's team at Pins 4 Profit has helped over 1150+ brands spend over $65M/year profitably with Pinterest Ads with this [Free Pin Ads Strategy Guide.]( 2. Ship more winning ads. Source ad inspiration, view competitor insights, concept-winning creative, or quickly brief content creators. [Get started free.](   Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](       © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782