Your 9-point email hygiene checklist

BECAUSE most email lists are "unhealthy" ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Hire Top Freelance Marketers, [On Demand.](     Happy Tuesday — I hope you and yours had a great 3-day holiday weekend! Today's Must Read Content Piece: We’ve managed 100's of email lists and audited 100's more.  Most email lists we audit are "unhealthy."  Here is our [proven 9-point email list hygiene checklist.](     Email Marketing Tip of the Week: How to turn a subscriber into a customer: - Welcome Emails Highlighting Benefits: Tailor these emails to the subscriber's interests or recent interactions. - Problem Identification Email: Don't just present a problem; empathize with the subscriber's pain points to build a connection. - Step-by-Step Solution Email: Make your step-by-step solution clear and actionable, showing how it directly addresses their specific challenges. - Soft Pitch with Link to Your Landing Page: Incorporate storytelling to make the pitch more engaging. Link to a landing page that resonates with the story told. - Social Proof Email: Use diverse testimonials and case studies that reflect the varied demographics of your audience. - Hard Pitch with Urgency/Scarcity: Create a sense of urgency without overdoing it. Make the offer feel exclusive and time-sensitive but not pushy.  Implement this strategy and watch your sales increase!     Copywriting Tip of the Week: If you’re selling to moms, speak like a mom.  If you’re selling to techies, speak like a techie.  If you’re selling to foodies, speak like a foodie.  People buy from those who speak their language.     Sponsor of the Week: Picture this... A year from now, you're looking back at your 2024 accomplishments: - You're 20%+ more profitable. - You're managing fewer people. - You're less stressed because you're working less than you did in 2023. - You've taken 2 extra family vacations. - You've spent more time with family and friends. I know I want this. Don't you?  Here's how I'm going to make the above happen: - Leverage AI: I've spent the better part of these past few months obsessed with learning to use AI to produce more while doing less. It's been AMAZING! - Hire Overseas: We've hired dozens of overseas team members at my agency. And I have a team of 6 overseas team members for my LinkedIn Growth Agency. Here's a great platform for finding [vetted overseas marketing, sales, and design assistants.]( - Hire A-Players: I'm a big believer that on every social media platform and every marketing discipline, there's 1% of people who know the most important things that the 99% of others don't. I've made it my mission to only work with these people. Use [this platform]( to find your next A-Player, freelance marketer.     Copywriting Visual of the Week: Copywriting is like making new friends: - Introduce yourself (headline) - Start a conversation (lead) - Show them you share their interests (body copy) - Chat about your friends in common (social proof) - Ask them to hangout again (CTA) Stop overcomplicating it.       Copywriting Tip #2 of the Week: Tell readers what to do next.  Use commands like: - “Keep reading” - “Click below” - “Scroll down to XYZ” Throughout your copy. Works great to make people read, engage, and take action.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 71,577 - Subject Line: Your 8-point checklist to craft attention-grabbing headlines - Preview Text: From $150M+ for clients with email copywriting - Open Rate: 44.20% - CTR: 1.10%     Have a great week and make sure to send some emails! - Chase Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](       © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782