How to become a better writer (without writing)

Alex In My Inbox #97 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   This is the [only place]( I hire freelance marketers from.   Hey there, happy Friday…and happy Holidays! Welcome to Edition 97 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you. Crazy to see that the year has flown by, and we’ve gotten 51 emails from Alex on how to be a better copywriter.  Wanted to say thanks for sticking with us and continuing to read these.  Today, Alex has an email about how to become a better writer by putting down the pen.  Let’s see what he has to say.  But first...   In my opinion, 2024 is going to look drastically different. I think we'll see more companies: 1. Adopt AI. Think we've seen peak AI? Guess again. We're just scratching the surface here. 2. Go away from full-time W2 employees and instead hire people on a freelance basis. 3. Will leverage overseas talent (more than they already do). With these changes, we will see companies a) become wildly more productive while b) becoming more profitable. I've personally been going down this path with one of the companies I own. The results? Incredible efficiency and profitability. To the tune of ~80% profit margins. It's been incredible! Now the question you're probably asking yourself, as others have been asking me as well: Where can I find great US-based freelance marketers? How about great overseas marketers, designers, and sales assistants? I got you covered: - Find the best US-based freelance marketers [here.]( - Find the best overseas marketers, designers, and sales assistants [here.]( sponsored  Now, onto today's edition:     Dear Chase, Happy Hannukah bro. Or Merry Christmas. Whatever y’all celebrate. My copywriting tip today comes from a television show. Before I tell you what it is, I need you to promise that you’re not gonna judge me. A girl told me to watch it. It’s Gossip Girl. And it’s one of the greatest shows that I’ve ever watched. One of the characters is an aspiring writer, and his mentor gives him some advice to strengthen his writing. He tells him to go out and live life. Get into trouble. Feel strong emotions. Etc. In the show, the character befriends this other guy who’s a little bit crazy, and they end up in jail. It doesn’t really matter. But it got me thinking about how one’s life experience can really make or break their ability to write and break down concepts. I’ve always had decent writing structure and voice, but only in the last year has my writing become more inspiring, clear, and interesting to read. It’s not because I’ve been locked in my room practicing writing. In fact, it’s been the opposite. I haven’t done all that much writing this year. I’m pretty sure Grammarly told me I wrote almost a million words in 2021. It was 3000+ words per day for just about 300 days of the year. I wrote more that year than most people will write in their whole life. Yes, my writing skills were elite back then, but they’re honestly better now. Here’s what the difference is: I’ve spent so much time living this year. Experiencing places and people. Feeling intense emotions. Challenging myself HARD. Doing difficult things in business and in my personal life. I’ve worked a ton on things that aren’t related to business or writing. And in the process, I’ve gotten to know myself so much better. I see clearer. I think clearer. You might have seen this graphic before…     It’s so powerful because it helps you visualize the process of learning yourself through living life, which in turn makes you a better writer. In 2021, I had a ton of information. And I used that to write copy really well. In 2022, I hit the knowledge stage. I got out of the weeds and I could look at concepts from 30,000 feet in the air. And my writing reflected that. This year, in 2023, I’m starting to experience the insight stage. I’m putting things together and learning how to explain complicated things to people with less information than me. The only reason I’ve been able to do that is because I closed my laptop and lived life. Talked to people. Found myself at interesting places. Got myself into weird situations. Gone through full relationship cycles. I learned a LOT about people this year, including myself. The advice here is this: Stop focusing on the technical side of writing. Stop trying to figure out “which emotions you should tap into” when writing a hook. It’ll come to you organically when you spend time in the real world. You won’t need to do nearly as much “research” on your avatar, because you’ll have already done it. Stop thinking so much. Writing doesn’t come from your brain. It comes from your eyes. Go see stuff. Go experience. Go live, and your writing will become shockingly good. Yours truly, Alex. Sent from my binoculars     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase   Other links/info: - I'm launching a done-for-you LinkedIn content + growth service in January. Taking on 2 clients for this paid pilot program. Interested? Reply for details. - You can hire the best copywriting freelancers on the internet [here.]( I'm a part-owner of this business.  - This company called Zipchat, which I mentioned on Monday, is crushing it for hundreds of Shopify and Shopify Plus brands. It's the only 100% AI-powered chat that turns visitors into high-spending buyers. [Learn more here.]( P.S. Here are two ways we can work together:  1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782