Your 8-point checklist to craft attention-grabbing headlines

From $150M+ for clients with email copywriting ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Why 50%+ of online shoppers don’t buy from you & [how to fix it.](     Happy Monday! Today's Must Read Content Piece: My company has written 1,000's of pieces of copy that have raked in 100's of millions of $ for clients.  One of the elements we pay the most attention to?  The headline!  Here is our [8-point checklist to craft attention-grabbing headlines.](     Email Marketing Resource of the Week: Here are 8 strategies for improving your email open rates:       Copywriting Tip of the Week: More than 60% of your visitors will come from mobile.  That’s why you should use: - Whitespace - Bullet points - Short sentences - Small paragraphs - Compelling visuals Mobile-optimized copy = more sales.     Sponsor of the Week: If you're like me, you've probably been CLOSE to buying a ton of things online, but last minute decided not to due to unanswered questions on things like product quality, return policies, and so on. According to Forrester over 50% of online shoppers also end up not buying because of last-minute, unanswered questions. Customers are looking for quick, personalized solutions. They don't have the time for lengthy FAQs or slow-moving live chats. And this is exactly where many online businesses fail, losing tons of potential sales. Luckily, I was recently introduced to a solution for this massive problem. It's called [Zipchat]( and it's an AI tool that’s revolutionizing customer engagement for hundreds of Shopify and Shopify Plus merchants. Here's how [Zipchat]( works: 👉 The AI is tailored with your product details and content, offering personalized engagement. 👉 A smart popup proactively interacts with visitors, gauging their behavior and the page they’re on. 👉 Engaged customers tend to buy more and more often. That's a fact. 👉 The AI operates 24/7, answering questions and guiding customers, ensuring they find exactly what they need.  And the results? 🎉 An average 12.4% chat-to-sale conversion rate. 🎉 Record-breaking 33% chat-to-sale conversion rate achieved by a top merchant. 🎉 Millions of sales conversations handled every month. 🎉 Over 90% of customer queries resolved without any human intervention. As a special offer, I've partnered with Zipchat to give you a 10% OFF recurring discount on their services. Plus, a 7-day FREE trial to see the results for yourself. Visit [Zipchat.ai]( and use the coupon code DIMOND10 to get started.      Email Marketing Visual of the Week: The secret sauce of email marketing?  It's not just content or frequency; it's context.  Tailoring your message to fit the moment makes all the difference.       Copywriting Fact of the Week: A majority of people won’t buy on first contact. That’s why you must: >> Entertain them >> Inform them >> Educate them >> Persuade them Prior to selling to them. This is how you turn a stranger into a customer.     Headline Tip: Struggling with your headline?  Try this formula: - Here’s how to [solve problem/achieve goals] - Even if you’ve tried [3 alternative solutions] Example:  "Here's how to achieve radiant skin, even if you've tried countless products, diets, and home remedies."     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 75,352 - Subject Line: 8 types of email CTAs to improve your CTRs - Preview Text: Use these to beat your industry average click-through rates - Open Rate: 44.50% - CTR: 1.10%     Have a great week and make sure to send some emails! - Chase Another helpful link: - A lot of my business owner friends and I are using this platform I advise, to [hire top freelance marketers.](  Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](       © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782