Proof that we live in a simulation

Alex In My Inbox #91 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ If you're looking to hire best-in-class freelance copywriters, [go here.](     Hey there, happy Friday! Welcome to Edition 91 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you. But first, I wanted to share more about the platform I [hire freelance marketers from.]( Yesterday, I talked about the benefits of hiring freelancers vs. full-time, in-house employees. And a few thousand of you checked out the platform I recommended to hire freelance marketers from, [MarketerHire.]( Because it was so well received, I just wanted to share it again so everyone had the link. I used to be a marketing freelancer for hire on their platform and have been using it over the past few years to hire amazing marketers for my businesses. If you want to work with an amazing marketer, I highly recommend [chatting with them.]( I especially love how quickly they began sending me marketers to interview and that they shoulder much of the administrative burden of working with others. And the pre-vetted talent they have are world-class marketers. They have some of the top marketers from small and large companies alike. It's truly impressive! sponsored  Alex recently discovered a glitch in the Matrix that he wants you to exploit so you can make more money.  Let’s see what he’s on about today.     Dear Chase, I had an original idea recently. Kinda mindblowing. I have a client that does a weekly webinar for a pretty expensive program ($2,000+). Every single week, he gets on camera, and does the exact same routine for over a thousand people. I’ve helped him formulate everything. The slides, the presentation, the offer, etc. We’ve been testing new stuff recently because he’s been doing this webinar for a few months now, so we have some good data on what works and what doesn’t. We’ve been trying something new every week, and I’m noticing a pattern. This is actually kinda crazy, and it’s such an easy lever to pull that I’ve started using it everywhere. Lemme break this down for you. When this client started his webinars, he would do a ton of build-up early on in the presentation, drop the offer, and then do Q&A. This converted pretty well for a while. We started to notice sales drop off after a few weeks, so we added more build-up in the beginning. Sales would increase a little, but not by much. We’d add MORE build-up before the offer. More proof. More hype. And increase sales by only a tiny bit. So, I had a hypothesis. What if, instead of selling harder before we drop the offer, we sell harder after we drop the offer? For example, drop the offer, state the price, and THEN offer more proof, more hype, etc. We started doing that. After the initial CTA, we keep selling. As if we didn’t just drop the price. WAY more proof after the CTA. WAY more stories. Restate the guarantee multiple times. Restate the benefits multiple times. And guess what? Sales went nuts. As marketers, we think of the CTA as the end of a pitch, but that’s only the halfway point. The CTA is when the tides change from value to sales. And we need to put in just as much effort on the sales front as we do on the value front. It needs to be equal, if not a little lopsided towards the latter. So I tried it with a long-form email for ANOTHER client. It was a launch email that took me a while to write. Build-up, drop the CTA, and then sell for another 400 words after. And it worked again. This is when I realized that the MORE material you have after the CTA, the more money you’ll make. Not before. The leverage comes after you drop the CTA. It’s math. The more proof and sales material you have after you drop the offer, the more money you’ll make. This is a simple one. The CTA is not the end of an email or an ad. It’s the start of a whoooole new section where you sell like your life depends on it. If you do this, you will be shocked at how much more money you bring in. Try it. Yours truly, Alex. Sent from Google Slides  P.S. If you're looking to hire best-in-class freelance copywriters, [go here.]( P.P.S. If you're looking to hire best-in-class freelance marketers, [go here.](     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782