AIDA is toast, use this instead

Alex In My Inbox #87 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Here's an [in-depth video tutorial]( on how you can automate 30%+ of your customer support tickets with Gorgias.     Hey there, happy Friday! Welcome to Edition 87 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  But first, I believe the future of customer support is best done by leveraging automation. Some brands I know are automating 30%+ of their support tickets. I've seen some recent info on how brands anticipate the workload for their customer support staff will be that of an entire month crammed into just four intense days during the BFCM rush. Which is just insane to me! Because BFCM is synonymous with a whirlwind of customer inquiries and support demands, there's no better time than now to tap into the potential of automation. Gorgias empowers you to streamline your support process by automating up to 30% of your tickets. And guess what? Brandon Amoroso has put together an [in-depth tutorial video]( that you won't want to miss. In this video, Brandon walks you through the steps to set up your e-commerce brand's Gorgias account for maximum automation, from A to Z. Here's what he covers: - Installing Gorgias Chat - Quick Response Flows - Order Management Flows (WISMO) - Flow Builder - Question Checklist - Help Center - Contact Form - Autoresponses - Analytics Learn how the best brands are automating 30%+ of their support tickets with [this video tutorial.]( sponsored  Today, Alex has a lesson for us about how to take your copy from a 9 to a 10.  The difference between 9 and 10 could be thousands of dollars, so listen up:     Dear Chase, Recently been going down a little Alen Sultanic rabbit hole. He’s one of those copywriters that you aspire to be like. He makes more money than all of us, and he has some original wisdom that I wanna share. So, if you’re reading this, go follow @IAmAlenSultanic on Twitter for more stuff like this. He recently made a claim that AIDA is no longer enough. AIDA is one of the oldest copywriting techniques in the books, and for a good reason. It’s the formula behind basically everything you read. Attention. Interest. Desire. Action. Alen amended the beloved AIDA formula and gave us two more letters in the acronym that’ll take your copy from a 9 to a 10. AIDVVA. This is extremely helpful when selling to warm traffic, but it’s mandatory when selling to cold traffic. The first V stands for Validation – prove that this method you’re pitching actually works. This is proven by explaining a mechanism down to its fundamentals. You do this by comparing it to other mechanisms, talking about why other mechanisms are useless, and that yours is the only one. You need to remove any doubt about the specific solution to the problem that the customer is facing by giving them no other option. This is different from social proof, which is the second V. The second V stands for Verification – verify that your method has worked for others. Not many of us just read sales pages for fun, so you may not see this in action very often. But maybe you’ve watched a webinar. I watched one recently, and I can tell that this guy printed cash with it. His name is Casey Zander and he sells a dating course. The ENTIRE presentation was littered with social proof. Every 3-4 slides, there was validation from his students that his methods work. It was almost overwhelming. But, there’s a caveat here. Alen mentioned this when he was discussing this new method. Reviews work better than testimonials, almost all of the time. Reviews are typically candid posts from people who genuinely feel strongly about the product. They’re kind of just speaking their thoughts into the void. Testimonials are typically videos from students, and they seem a little scripted. This can throw off the entire sales process. Customers are bad actors. If they’re asked to get on camera and talk about the product, even if they’re saying something genuine, it’ll come off as forced and fake. So, reviews are the way to go. TrustPilot or BBB. Stick to those. By adding these two Vs to your copy, you’re adding a level of persuasion that most offers don’t have. The entire purpose of these two elements is to make your argument bulletproof. You’re putting your prospect into a corner. There’s nowhere else to go. Buy my thing. There’s no other solution to your problem. Make sense? Lemme know your thoughts on this, Chase. Yours truly, Alex. Sent from my Halloween Scented Candle (it’s spooky season)  P.S. If you're looking to hire best-in-class freelance copywriters, [go here.]( P.P.S. If you're looking to hire best-in-class freelance marketers, [go here.](     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782