4 types of emails every ecommerce brand should send

Here’s what they are, why you should send them, and how often (with examples) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   In 2 weeks, you can attend a free, live virtual email marketing talk I'm doing. I'm insanely excited about it — [register for free ASAP.](   Happy Monday! Today's Must Read Content Piece: Every ecommerce brand should send [4 types of emails.](  - Content - Relationship - Product - Promotional  [Here’s what they are]( why you should send them, and how often (with examples).     My Upcoming Virtual Talk: In 2 weeks, I'll be doing a free, live virtual talk for you. I'm insanely excited about this and have a ton of great content to share. I was given 1,000 free tickets, and the last time I spoke, I ran out of tickets to give out. Make sure you [grab your free ticket ASAP.]( I've got an awesome email marketing talk planned that you don't want to miss! [Register for free ASAP.](     Copywriting Tip of the Week: #1 Rule of Copywriting:  People don’t care about the product, they care about what the product does for them.     Email Marketing Tip of the Week: Email Marketing Tip:  Don’t sell a gym membership, sell a six pack.  Don’t sell a skincare routine, sell healthy skin.  Don’t sell a healthy diet, sell 5lbs less in X weeks.  Don’t sell the process, sell the outcome.       Newsletters of the Week: [1/ The High Performance Paradox:]( - Discover the balance between peak performance & personal well-being. Explore paradoxes with tips to manage the tension. [Subscribe for free with 1-click.](   [2/ Profit+:]( - Explore big ideas at the intersection of entrepreneurship, finance and politics to help give you an impact beyond your income. [Subscribe for free with 1-click.](     Hire Freelance Marketers: I'm seeing many companies hire freelance marketers right now to crush their Q4 (and no it's not too late).  Why?  Everyone is looking for high-quality, flexible marketing help ASAP!  My friends at MarketerHire (I'm a proud ambassador) are helping these companies vet and hire top marketing talent in record-breaking times.  If you're looking for marketing help that you can quickly scale up and down, [get in touch with MarketerHire ASAP.](    Subject Lines to Swipe: Here are 3 subject lines you can add to your swipe file: - Meet the Must-Haves You Didn't Know You Needed - Back in Stock: The Favorites You've Waited For - A Curated Surprise Awaits You Inside.     What's Happening in the Paid Media World:   Meta performance bounced at the bottom after a terrible week. We're still hearing about trafficking issues, bugs in-platform, and other similar issues at Meta. Given the reduction of headcount on the ads team at Meta and the increasingly urgent pressure of the holiday season, we see this getting worse before it gets better.  As predicted, the steep drop from last week was not a week over week trend across all platforms. What you see here feels very much like normal variability week over week, except:  TikTok CPMs have jumped 20% in the last two week. It's impossible to predict what's causing this beyond increased advertiser volume. While TikTok pushes to streamline its conversion functionality to compete with Meta's bottom-of-funnel performance, you can expect TikTok and Meta CPMs to eventually be equitable. How long it takes to get there, no one can guess.  [You can find more information here.](       Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 73,953 - Subject Line: our 10-step, high-converting copy checklist - Preview Text: (steal this) - Open Rate: 47.60% - CTR: 1.30%     Have a great week and make sure to send some emails! - Chase Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.]( P.S. Here's my Twitter thread of the week:       © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782