3 ways to keep someone’s attention

Alex In My Inbox #82 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ This edition is brought to you by 8fig: Scale smarter and faster with continuous funding for eCommerce sellers. [Learn more here.]( Hey there, happy Friday! Welcome to Edition 82 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  But first, let’s talk about a common struggle for eCommerce sellers: cart abandonment. Cart abandonment is a widespread concern for eCommerce sellers, with an average abandonment rate of around 70%? But worry not! There are effective strategies to combat this issue. Here are three tips to lower your cart abandonment rates: - Streamline the checkout process: Simplify the checkout journey. Minimize the number of steps, and offer guest checkout options. The smoother the process, the less likely customers are to abandon their carts. - Make sure you have transparent pricing and shipping policies: Display all costs upfront, including taxes and shipping fees. Surprise charges at the end can deter customers. Offer various shipping options with estimated delivery times to set clear expectations. - Retarget lost customers and implement abandoned cart emails: Use retargeting ads and abandoned cart emails to gently remind customers of their abandoned items. Offer incentives like discounts or free shipping to entice them back. These strategies can significantly reduce cart abandonment rates, enhancing your conversion rates and overall profitability. If you’re an eCommerce seller seeking a partner to fuel your growth, [consider 8fig.]( With personalized funding solutions designed for eCommerce businesses, 8fig provides the capital needed to stay in stock, implement these strategies, and scale your business.  [Visit 8fig.co]( to learn more.   Today, Alex has an email about how to grab someone’s attention and hold onto it for dear life.  Let’s see what he has for us:     Dear Chase, Some lessons in life are learned the hard way. I’m curious if you notice a theme in these emails. All of the copywriting lessons I give to you and your audience are not learned from copywriting books. They’re learned from living real life. I remember when I realized exactly how important it is to hold someone’s attention years ago when I first became single after a fairly long relationship. I went out to meet women and I would try to talk to as many as I could. I’d start talking. Then all of a sudden, their eyes would wander, and they’d be checked out. My chances of getting a phone number would be determined by a few seconds of boredom. Out of necessity, I discovered 3 incredible ways to maintain attention from an audience (or one person). Use these when you’re out trying to meet your future spouse, or when you’re writing copy that converts. Either one. Doesn’t matter to me. Tip #1: Do not resolve the hook. One of the best ways to induce curiosity and hold someone’s attention is to drop a “hook” that serves as a cliffhanger. Say something incredibly interesting or intriguing and then do not explain anything after that point. Until you’re ready. If you’re writing a piece of copy and you mention that there’s one secret wealth-building hack that I’ll bet $10,000 that you’ve never heard of, and if you use it in the next 6 weeks, you can 14.5x your money within a year… You’re gonna listen to what I have to say. Except, I’m not gonna tell you what that thing is until I’ve told you everything else you need to know first. The reader’s curiosity will drive them insane and they’ll have no choice but to wait around until you resolve the open loop in their mind. Find ways to create open loops for people so that they hang on your every word. Tip #2: Cut out the fluff. And then do it again. And again. This is an easy one. Whenever I write an email, I always try to only deliver information that is absolutely imperative to know. If it doesn’t directly serve the story or the sale, I get rid of it. I do it with videos too. People’s attention spans are very sensitive. Any dead space or unnecessary information will cause someone to stop reading/watching and move along. It doesn’t mean that all of your copy has to be short, it just means that all of the information you deliver needs to be crucial. Edit a few times and see how much you can cut from your copy. The more, the better. Tip #3: Use personalization. It’s widely understood that using someone’s name in conversation makes them way more engaged with what you’re saying. This might not be possible to do in your copy unless you’re writing an email, where you can use personalization fields with their name, but you can do it in other ways. To make something personalized, you can use information about their problems or worries that only they would know. Talk about what the life of your avatar looks like currently, be specific, and you’ll blow their mind. I always come back to the VPN ad I saw years ago that I thought was so incredible. This YouTube ad played before a video, and the hook was something like: Are you the type of person to download a VPN, use it for the free trial, and then delete it one day before the billing starts? That’s literally something I did a few days prior. And it’s a common behavior that marketers KNOW their customers will do. And they had a way around it. When I hear something that sounds a lot like me, I listen. I’m hooked. Get personal. Go deep. And be extremely relevant to whatever your audience is experiencing. What do you think, Chase? Anything I’m missing? Lemme know. Yours truly, Alex. Sent from my GoHighLevel account P.S. If you want to hire a freelance copywriter who has been trained and vetted by me (Alex, aka Cardinal Mason), [fill out this quick form.]( By the way, I won't charge you anything for relevant intros. And there's no catch. I have been providing this value-add service for the copywriters I'm working with, and wanted to hook up Chase's audience with this opportunity too. P.P.S. Don't need to hire a freelance copywriter, but do need a freelance marketer? I used to be a freelance marketer for hire on [MarketerHire]( back in the day, and have since partnered with them to hire some great freelance marketers from the platform. Ahead of Q4, I highly recommend chatting with them about your marketing needs. They'll quickly and seamlessly be able to get you connected with a best-in-class, pre-vetted freelance marketer. [Get in-touch with them here.](     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782