Alex In My Inbox #82âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â This edition is brought to you by 8fig: Scale smarter and faster with continuous funding for eCommerce sellers. [Learn more here.]( Hey there, happy Friday! Welcome to Edition 82 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  But first, letâs talk about a common struggle for eCommerce sellers: cart abandonment. Cart abandonment is a widespread concern for eCommerce sellers, with an average abandonment rate of around 70%? But worry not! There are effective strategies to combat this issue. Here are three tips to lower your cart abandonment rates: - Streamline the checkout process: Simplify the checkout journey. Minimize the number of steps, and offer guest checkout options. The smoother the process, the less likely customers are to abandon their carts. - Make sure you have transparent pricing and shipping policies: Display all costs upfront, including taxes and shipping fees. Surprise charges at the end can deter customers. Offer various shipping options with estimated delivery times to set clear expectations. - Retarget lost customers and implement abandoned cart emails: Use retargeting ads and abandoned cart emails to gently remind customers of their abandoned items. Offer incentives like discounts or free shipping to entice them back. These strategies can significantly reduce cart abandonment rates, enhancing your conversion rates and overall profitability. If youâre an eCommerce seller seeking a partner to fuel your growth, [consider 8fig.]( With personalized funding solutions designed for eCommerce businesses, 8fig provides the capital needed to stay in stock, implement these strategies, and scale your business.
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 Today, Alex has an email about how to grab someoneâs attention and hold onto it for dear life.
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Letâs see what he has for us: â â Dear Chase, Some lessons in life are learned the hard way. Iâm curious if you notice a theme in these emails. All of the copywriting lessons I give to you and your audience are not learned from copywriting books. Theyâre learned from living real life. I remember when I realized exactly how important it is to hold someoneâs attention years ago when I first became single after a fairly long relationship. I went out to meet women and I would try to talk to as many as I could. Iâd start talking. Then all of a sudden, their eyes would wander, and theyâd be checked out. My chances of getting a phone number would be determined by a few seconds of boredom. Out of necessity, I discovered 3 incredible ways to maintain attention from an audience (or one person). Use these when youâre out trying to meet your future spouse, or when youâre writing copy that converts. Either one. Doesnât matter to me. Tip #1: Do not resolve the hook. One of the best ways to induce curiosity and hold someoneâs attention is to drop a âhookâ that serves as a cliffhanger. Say something incredibly interesting or intriguing and then do not explain anything after that point. Until youâre ready. If youâre writing a piece of copy and you mention that thereâs one secret wealth-building hack that Iâll bet $10,000 that youâve never heard of, and if you use it in the next 6 weeks, you can 14.5x your money within a year⦠Youâre gonna listen to what I have to say. Except, Iâm not gonna tell you what that thing is until Iâve told you everything else you need to know first. The readerâs curiosity will drive them insane and theyâll have no choice but to wait around until you resolve the open loop in their mind. Find ways to create open loops for people so that they hang on your every word. Tip #2: Cut out the fluff. And then do it again. And again. This is an easy one. Whenever I write an email, I always try to only deliver information that is absolutely imperative to know. If it doesnât directly serve the story or the sale, I get rid of it. I do it with videos too. Peopleâs attention spans are very sensitive. Any dead space or unnecessary information will cause someone to stop reading/watching and move along. It doesnât mean that all of your copy has to be short, it just means that all of the information you deliver needs to be crucial. Edit a few times and see how much you can cut from your copy. The more, the better. Tip #3: Use personalization. Itâs widely understood that using someoneâs name in conversation makes them way more engaged with what youâre saying. This might not be possible to do in your copy unless youâre writing an email, where you can use personalization fields with their name, but you can do it in other ways. To make something personalized, you can use information about their problems or worries that only they would know. Talk about what the life of your avatar looks like currently, be specific, and youâll blow their mind. I always come back to the VPN ad I saw years ago that I thought was so incredible. This YouTube ad played before a video, and the hook was something like: Are you the type of person to download a VPN, use it for the free trial, and then delete it one day before the billing starts? Thatâs literally something I did a few days prior. And itâs a common behavior that marketers KNOW their customers will do. And they had a way around it. When I hear something that sounds a lot like me, I listen. Iâm hooked. Get personal. Go deep. And be extremely relevant to whatever your audience is experiencing. What do you think, Chase? Anything Iâm missing? Lemme know. Yours truly, Alex. Sent from my GoHighLevel account P.S. If you want to hire a freelance copywriter who has been trained and vetted by me (Alex, aka Cardinal Mason), [fill out this quick form.]( By the way, I won't charge you anything for relevant intros. And there's no catch. I have been providing this value-add service for the copywriters I'm working with, and wanted to hook up Chase's audience with this opportunity too. P.P.S. Don't need to hire a freelance copywriter, but do need a freelance marketer? I used to be a freelance marketer for hire on [MarketerHire]( back in the day, and have since partnered with them to hire some great freelance marketers from the platform. Ahead of Q4, I highly recommend chatting with them about your marketing needs. They'll quickly and seamlessly be able to get you connected with a best-in-class, pre-vetted freelance marketer. [Get in-touch with them here.]( â â I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.]( â â © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](.
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