The 9 most important EMAIL rules

Lessons from making over $150M+ in email revenue for clients ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ A comprehensive BFCM guide from Rebuy filled with strategic tips from ecom experts, data-driven insights from top brands, and practical ways to boost your business’ AOV, conversions, and LTV. [Download your free copy here.]( Happy Tuesday, I hope you had a great holiday (for my USA peeps) weekend! Today's Must Read Content Piece: I've sent thousands of marketing emails in my life.  And generated 100's of millions of $$$ via email.  Here are [the 9 most important email rules]( I've learned along the way:  1/ Segment your list  Segment people based on their:  - Age - Gender - Country - Engagement - Purchase history  Then, send different emails to each segment.  It'll make your emails more relevant & engaging.  [Read the other 8 tips here.](     Sponsor of the Week: Embark on your most profitable Black Friday Cyber Monday yet with [Rebuy’s Smooth Sailing, Playbook for BFCM.](  This comprehensive guide is filled with strategic tips from ecommerce experts, data-driven insights from top brands, and practical ways to boost your business’ AOV, conversions, and LTV.  Let this playbook be the wind in your sails and lead to record-breaking sales.  [Download your free copy here.](     First Copywriting Tip of the Week: Test and optimize your CTAs.  Experiment with different variations of:  - Text - Color - Position - Size - Etc  Continuous testing and refinement increase conversions.     Second Copywriting Tip of the Week: Before you start writing your copy, identify:  1) What you want them to know 2) What you want them to feel 3) What you want them to commit to  Need a mnemonic to remember it?  Use “KFC”.     Email Campaigns to Send: Here are a bunch of email campaigns you NEED to send over the coming months: - Labor Day - Fall Focused - Product / Collection Launches - Restocks - Halloween - Thanksgiving - Black Friday - Cyber Monday - Gifting - Christmas - Boxing Day     Newsletters of the Week: [1/ GirdleyWorld:]( - Lessons from building a $100M empire. Sharing 30 years of surprising tactics, psychology, and dad jokes. [Subscribe for free with 1-click.](   [2/ Peak Performers:]( - A weekly newsletter delivered to your inbox every Monday for those that belong in the top 1% but are stuck wasting away in the 99%.  - It’s time to finally breakthrough and activate your most successful you! Featuring my best practices, expert insights and life-changing stories that change the game. [Subscribe for free with 1-click.](     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 77,779 - Subject Line: 9 psychology-based copywriting tactics to boost your conversions - Preview Text: Copywriting is more about psychology than it is about writing - Open Rate: 47.50% - CTR: 1.50%     Have a great week and make sure to send some emails! - Chase Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.]( P.S. Here's my Twitter thread of the week:       © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782