The best copywriting exercise ever (you are going to hate this)

Alex In My Inbox #81 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ This edition is brought to you by 8fig: Scale smarter and faster with continuous funding for eCommerce sellers. [Learn more here.]( Hey there, happy Friday! Welcome to Edition 81 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  But first, let’s talk about a common struggle for eCommerce sellers: cart abandonment. Cart abandonment is a widespread concern for eCommerce sellers, with an average abandonment rate of around 70%? But worry not! There are effective strategies to combat this issue. Here are three tips to lower your cart abandonment rates: - Streamline the checkout process: Simplify the checkout journey. Minimize the number of steps, and offer guest checkout options. The smoother the process, the less likely customers are to abandon their carts. - Make sure you have transparent pricing and shipping policies: Display all costs upfront, including taxes and shipping fees. Surprise charges at the end can deter customers. Offer various shipping options with estimated delivery times to set clear expectations. - Retarget lost customers and implement abandoned cart emails: Use retargeting ads and abandoned cart emails to gently remind customers of their abandoned items. Offer incentives like discounts or free shipping to entice them back. These strategies can significantly reduce cart abandonment rates, enhancing your conversion rates and overall profitability. If you’re an eCommerce seller seeking a partner to fuel your growth, [consider 8fig.]( With personalized funding solutions designed for eCommerce businesses, 8fig provides the capital needed to stay in stock, implement these strategies, and scale your business.  [Visit 8fig.co]( to learn more.   Today, Alex has an email for us about this copywriting exercise that you probably won’t like, but it’ll turn you into a strong, versatile writer.  Let’s see what he’s got for us:     Dear Chase, I was going through an old phone’s camera roll last night reminiscing on how my life used to be. Two phones ago, I was at the start of my copywriting journey. I took pictures of everything. Every email I wrote, I wanted to take a pic of it so I could remember it. And it got me thinking… There were a lot of unorthodox exercises that I did when I first started copywriting that made me who I am today. There’s one in particular that I call the Buckley’s exercise. When I was a kid, there was this commercial that would run on TV 10 times a day for a cough medicine called Buckley’s. Their slogan was: “It tastes awful. And it works.” I thought that was hilarious. The point of this copywriting exercise is that it definitely leaves a bad taste in your mouth, but it makes you a wicked writer. It tastes awful. And it works. Here it is: Step 1, find a product or a company that holds the absolute opposite beliefs that you do. We may have to get political here. And I do apologize. This is strictly to make a point. Nothing more, I promise. If you are an ardent capitalist, write a promo for the Democratic Socialists of America. Or Planned Parenthood. Or something else that you completely disagree with. If you are a staunch liberal, write a promo for the National Rifle Association. These are extreme examples, but you get the point. Step 2, create a real argument for each product/company like a true copywriter would. When you have to write a long-form persuasive piece, you need to basically pretend that you’re a lawyer for the product. You need to create a bulletproof case as to why someone should believe what you believe and do what you say so they can buy the product. It has to be genuine. A lot of you will do this “ironically” and write the copy while kind of being witty. “If you’re the type of person who doesn’t care about humanity, join the NRA!” Nah. You can’t do that. Genuinely be serious about it and write copy that’ll sell someone on the idea that the opposite position you hold is the right one. Why is this such a great exercise? Because when you write copy, you’re mostly just writing from pure instinct. You write about stuff you already know to be true, and you don’t have to do much mental labor or research to create a piece of copy that can crush. If you take the time to sit down and really convince yourself of something that you vehemently oppose, you can convince other people of the same thing. The real money comes from converting cold audience members. Instead of just being an order taker and converting people who are already 90% closed, try to see if you can convert someone who is only 10% bought into what you’re saying. THAT’s where the magic is. Try this and see how it goes. It’ll feel awful. But…it’ll work. Yours truly, Alex. Sent from my iPhone 11 Pro that I had in 2020 P.S. If you want to hire a freelance copywriter who has been trained and vetted by me (Alex, aka Cardinal Mason), [fill out this quick form.]( By the way, I won't charge you anything for relevant intros. And there's no catch. I have been providing this value-add service for the copywriters I'm working with, and wanted to hook up Chase's audience with this opportunity too.     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782