The fortune-teller’s guide to being a copywriter

Alex In My Inbox #80 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ This edition is brought to you by Finaloop: AI-Bookkeeping for Accurate, Real-Time Financials. Used by brands like Obvi, The Magic Brands, and Tabs Chocolate. [Sign up now, and get 2 months of FREE P&L]( Hey there, happy Friday! Welcome to Edition 80 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  But first, I want to tell you about [Finaloop.]( They're literally providing brands with Tax-Ready financial reports and everything in REAL-TIME. It doesn't matter when you log in, you can see your detailed P&L updated to the exact moment. They can even track COGS and Inventory automatically! Imagine what they can do next, now that they're the only software that can actually show you the true financials in real-time - they can become the source of truth for so many different layers - like analytics, fundraising, loans, ERPs, etc. If you're a brand founder - you must check them out. You can get [2 months of FREE P&L here.]( And here are a few case studies that can vouch for the power of Finaloop: - [Obvi Case Study]( - [The Magic Brand Case Study]( - [Tabs Chocolate Case Study](  Alex has recently gotten in touch with his spiritual side. He looks into his crystal ball and tells us exactly what will happen to you if you decide to become a copywriter.  Let’s see what he has to say:     Dear Chase, I found this mysterious object in my Grandmother’s closet recently. It struck me because it’s this big purple ball that looks like this emoji 🔮 Still trying to figure out what it does. Anyway, I looked into it last night, and it gave me a breakdown for what the career of being a copywriter will look like for about 90% of people who find success with it. Let me break this down for you, because it might help our audience understand what their next decade will look like. Here goes: Let’s skip all the steps where someone learns about copywriting, goes back in forth in their mind if they actually wanna do it, and then actually decides to start. Month 1, you’re doing outreach. You get no responses. Month 1.5, you start getting responses and it motivates you, so you double down on volume. Month 2, you land a client. You have no idea what you’re doing and you feel like an imposter. Month 3, you’ve got the hang of it and you feel like you can deliver some results. You’ve already gotten a few easy wins with your first client. The outreach machine turns back on again. By month 6, you have 3-5 clients, you’re feeling yourself. You’re probably making between $8-12k a month and you start to think you’re better than everyone else. That’s normal. Month 8, your income probably stagnates a little bit and you start meeting people in your network who are making WAY more money than you. You feel like a loser. You no longer think you’re better than anyone else. Month 12, you’re at $15-20k a month. You now feel comfortable enough that you can buy whatever you want, you can be more generous, and you really feel like you can work with anyone. You’re no longer intimidated by potential clients. You’re a decent marketer now. Month 16, you have enough experience at this point where you feel like you can probably run your clients’ marketing better than they can. It becomes annoying taking orders from other people. Even though you’re making insane money, you’re starting to not enjoy the job as much anymore. Between months 18 and 24, this is where you’re at a crossroads. At this point, you’ve probably worked with between 15-30 different companies. Some were long-term clients, some were quick gigs. But you’ve learned so much that your job is to now figure out what you’re going to do next, so you can actually be your own boss. I see copywriters go a few different ways at this stage. They start an agency, they start a brand, or they sell an info product. At first, it feels like a big risk, because you haven’t proven to yourself that money is abundant and that you have a ton of skills that are applicable to many types of businesses. You think that if you get rid of all of your clients, you’ll be back at zero and be terrified of running out of money. Usually, if it took you a year to get to $25k a month as a copywriter, you think it’ll take you just as long to do the same with your next business. Not true. You usually get there in half the time, if not sooner. In fact, in another 18 months, you can build this next business to $100k a month. And then it’s either that business, or one after that, that’ll make this little copywriter a millionaire. I’ve seen this happen a handful of times, actually. Beginners start with zero expectations, get their freelancing business to 6 figures a year, and then do something right after that gives them a shot at millionaire status. It’s wild how that works. My hypothesis is that copywriting is such an important skill, that anyone who learns it and does it every day for a year or two will teach you more than any college degree ever could. It’s one of the greatest decisions I’ve ever made, and I imagine it’ll be the greatest decision that your audience could ever make, Chase. The magic purple ball is never wrong. It also told me that you have 7 more children coming your way in the next decade. Unless you wanna upsize your house a couple more times, I’d recommend that you chill on that… Yours truly, Alex. Sent from my 🔮 P.S. If you want to hire a freelance copywriter who has been trained and vetted by me (Alex, aka Cardinal Mason), [fill out this quick form.]( By the way, I won't charge you anything for relevant intros. And there's no catch. I have been providing this value-add service for the copywriters I'm working with, and wanted to hook up Chase's audience with this opportunity too.     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782