The secret formula for selling expensive stuff

Alex In My Inbox #72͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  ͏ ‌  Hey there, happy Friday! Welcome to Edition 72 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  But first, let's talk about the importance of consumer reviews for your eCommerce brand. Here are three reasons why they matter: - Builds Trust and Credibility: Consumer reviews act as social proof, building trust, boosting credibility, and encouraging others to make a purchase. Embrace feedback, both positive and constructive, as it helps you build a reputable brand. - Influences Purchase Decisions: Today's shoppers rely heavily on reviews when making buying decisions. They seek authentic experiences from fellow consumers. Showcasing genuine reviews has been proven to increase conversion rates. - Improves SEO and Search Rankings: User-generated content, such as reviews, plays a crucial role in SEO. Fresh and relevant reviews contribute to higher search rankings. And once you have those reviews and your sales start skyrocketing, you’ll need a funding solution to help you stay in stock. If you're looking for flexible, equity-free funding to fuel your eCommerce growth, consider partnering with [8fig.]( Their funding options are designed specifically for eCommerce businesses like yours. Say goodbye to tying up your revenue and hello to scalable growth. [Sign up here.]( sponsored  Today, Alex has a way for you to be able to measure the quality of a customer. With this measurement, you can gauge how easy it is to sell expensive stuff to them. Let’s get into it.     Dear Chase, I had an epiphany recently. The one thing a good marketer should always be doing is thinking about the journey from stranger to customer. How exactly does someone go from literally not knowing you at all, to giving you upwards of $1000 in the span of a few days or weeks? How is that possible? Well, I think I figured it out. It’s a theory that I came up with called the Trust Hours Theory. Trust hours are a unit of measurement to define how much value you’ve given someone, and you can reliably guess what they’re willing to spend with you depending on how many trust hours they’ve spent with you. In the world of personal brand marketing… 1 trust hour = $100 that someone is willing to spend with you A trust hour can take shape in a lot of ways, but these are the main ones: - Watching your content - Reading your content - Hearing about you - Thinking about you Any amount of time spent doing one of these things is banked as a trust hour. To get someone to spend $1000, a lead will probably: Watch your YouTube videos (2-3 hours) Read your emails (1 hour) Watch a video or read something about you from someone else (1 hour) This only equates to 4-5 hours, but the “thinking about you” part is the most powerful. In one of those mediums I mentioned above, you will say something that will impact your audience member so much that it lives in their head for days afterward. That could account for another 5-10 trust hours. THAT is when you get the sale. For someone to build up 10 trust hours, that could take a matter of days, weeks, or even many months. But trust hours quantify a level of emotional investment that someone has in you, and that’s when they spend money. Grant Cardone had a quote that was along the lines of: “my frequency will beat your creativity every time”. For you to build up dozens of trust hours across thousands of people, you need to be posting a TON of content. It makes way more sense than waiting for the perfect idea to come to you and posting once a week. It’ll take years for anyone to trust you enough to buy stuff from you. The moral is: I think my theory is bulletproof. You need to post more. You need to charge more. That’s it. What do you think, Chase? Solid? You tell me. Yours truly, Alex Sent from my Airfryer     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782