10 essential elements of high-converting copy

we've identified exactly what makes good copy convert like crazy  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Happy Monday! My company has generated 9 figures for our clients with copywriting. We've identified exactly what makes good copy convert like crazy. [Here are the 10 essential elements of high-converting copy.]( Increase sales with both organic and paid social A person’s journey to becoming a customer isn’t linear. They will go through multiple touchpoints before they convert. Typically their first touchpoint is an organic post on social media but then convert a few touchpoints later through paid ads. Here’s the thing: adding organic to your paid social will increase sales. There are many ways to go about it; product seeding, ambassadorship, affiliates, and paid posts. As a bonus, you can also repurpose the organic post as a UGC asset to use in emails, your website, your own brand social media page, and so on. I want to tell you about a tool that tons of my readers are using to find the right UGC creators + micro-influencers for organic posting and whitelisted ads. [Insense]( - An all-in-one platform where you can find the right micro-influencers with the audience you need, make secure payments, chat with the influencers in the integrated chat feature, and manage all your campaign in one place. P.S. Insense has both self-service and managed services plans, so you can use them as an extension to your team. [Book a call]( with them to learn more, and get $200 for your first campaign when you subscribe before March 31. sponsored Recommended Newsletters: I'm excited to share 3 free newsletters I've been enjoying lately. 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In fact, we’ll fund up to 90% of your supply chain costs. 8fig provides Shopify sellers with fast, flexible funding designed to optimize your cash flow and ensure you have the capital on hand to stay in stock. Plus, our all-in-one eCommerce growth platform is complete with tools to map your supply chain, track sales, forecast demand, and even book freight. Ready to reach your full selling potential? [Sign up for an 8fig Growth Plan today!](  sponsored Make More Money From Your Email List: There's a platform that's putting power back into marketers' hands. The past few years have been anything but easy with all the chaos we marketers have had to deal with. From privacy updates to rising CAC to layoffs and a looming recession. It's been tough, to say the least. And while there's no silver bullet — there is one asset that will make weathering the storm (and thriving during it) a lot more likely: Your owned audience: Email + SMS. A company I'm advising called [Retention.com]( has built a platform that'll help you do 2 primary things around identity resolution: 1. Their platform will help you send more abandonment emails (up to 5x-10x more), resulting in a boatload more revenue being generated for your or your client's brand. 2. Their platform will help you to capture more emails of people visiting your site. You're spending a lot of money to get people to your site, you might as well maximize your email capture. And no, your current popup just isn't cutting it. I highly encourage you to [chat with them]( about how they're helping my clients and others like Tonal, Blendjet, Dr. Squatch, etc. make a ton of money (seeing an average 2x-4x ROI) from their Email and SMS channels. Hire Great Freelance Marketing Talent If you're thinking through your marketing plans, I've got a resource for you. My clients and I have been using them to [hire amazing freelance marketing talent.]( The best part is they do the heavy lifting for you. No job postings, no interviews, and no headache. All you need to do is describe your project, and they'll help you determine the ideal marketer and other important details around budget, timeline, etc. You can literally begin connecting with top freelance marketers in as little as 48 hours. From what I've seen, most people use them to find email, content, growth, paid search, and paid social marketers. I highly recommend [chatting with them]( about your marketing needs. sponsored Subject line of the week from one of my clients: - Vertical: Accessories - Recipients: 5,940 - Content: Survey - Subject Line: We need your feedback! - Preview Text: Merch Feedback - Open Rate: 51.00% - CTR: 5.22% Do you run or work at a brand that needs email marketing help? Reply to this email and let's chat! My newsletter stats from last week: - Recipients: 62,891 - Subject Line: 3 key lessons from $0-$10M/year - Preview Text: - Open Rate: 40.50% - CTR: 1.25% Coupon Codes are KILLING your business. Every time someone uses a coupon code, your margins literally SHRINK. Check out what happens when you switch to a CashBack model instead: - 17% of people request cashback - 26% of people request store credit - 57% DO NOTHING In other words, you literally add $4,035.44 back to your bottom line since it's gone unclaimed. The beauty of this model is that shoppers pay full price and then redeem post-purchase for either cash or store credit. But the reality is more than 50% never redeem either. And those that redeem store credit will spend $$$ with you in the future. Between unclaimed $$$ and those that opt for store credit, you're now WAY more profitable. This is crushing for my clients, so I just joined [Fondue]( the app that powers this, as an advisor. [Learn more about them here.]( Have a great week and make sure to send some emails! - Chase P.S. Here's my tweet of the week: © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌