What writing does to your brain

Alex In My Inbox #57  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey there, happy Friday! Welcome to Edition 57 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  Before we dive into this week's edition, I want to share what my good friend and ecom legend, Nik Sharma, said about a company I'm advising: [Retention.com]( — The secret tool that all the biggest performance-oriented brands use to increase their overall ad efficiency. Two weeks ago at GROW LA, one tool was on everyone’s mind — [Retention.com.]( The way it works, it sounds like something that you’d get by rubbing a magical DTC genie’s lamp. They have a pixel that sits on your site, and as site visitors come and go, [Retention.com’s]( pixel matches those site visitors with people in a database, and loads their emails into a welcome series email flow. I know, it sounds crazy, but it’s fully legal and works. Brands like Tonal, Warby Parker, Dr. Squatch, Kitsch, and others all use it — and they integrate directly into Klaviyo and 50+ other partners. At GROW, Dr Squatch mentioned they invested $20k [into the software]( and through capturing and setting up an optimized welcome flow, generated an incremental $1.2M in revenue. Most of their merchants (at a high traffic volume) see the same result. If you want to see if your store is a good fit, [click here and sign up for a demo!]( Today, Alex has an email for us about why you should write more, and what it does for you in the long term if you stay consistent with it. Check this out. You don’t wanna miss this one. Dear Chase, I’ve been writing to you every week for the last 57 weeks. I do this because I want to deliver helpful tips for you and your audience, but I also do it for myself, too. Most people don’t understand just how important writing is for your brain, and what it truly does to you when you do it consistently. Outside of writing to you, I write a lot of notes to myself. I journal every day, and I write copy for my clients. I spend at least 3 hours a day writing something, no matter what. I can tell you that I’ve noticed a stark difference between my brain now and my brain before I was writing consistently. I feel like a different person. I compiled a mini-list of the benefits of writing every day, and hopefully it convinces people to do the same. Benefit #1: Writing quiets your mind. If you put down your phone and sit in silence, you realize that your brain is talking to you 24/7. Sometimes it’s annoying. You have thoughts running, mental alarms going off, etc. You’re always worried about something. You really don’t know the level of peace that you feel when you sit in silence (without your phone), and it’s TRULY silent. A blank mind. Complete silence. This is bliss. If you ever experience anxiety — or just a hyperactive inner voice — this is the easiest and fastest way to cure it. A quiet mind is a clear mind, and a clear mind is a canvas for creativity and internal exploration. Benefit #2: Writing makes you a better storyteller. The thing that separates a bad storyteller from a great storyteller is the clarity with which you explain each event in order. If you’re a bad storyteller, it’s likely because your brain is scattered when trying to recall each event. When you write, you give yourself the time to jot down each event in order, without the pressure of being in front of someone and having to deliver a story that’ll make someone laugh, cry, or have their jaw on the floor. Writing stories gives you the muscle memory to follow the natural string of a story, and it helps you when telling another story in person to an audience. Benefit #3: Writing improves your memory. I’m not a scientist. I honestly don’t know why this works, but it just does. I can notice a real difference in my ability to memorize and recall certain words when I’m writing a lot, and when I’m not. We all have moments when we completely blank on a person’s name, a word we need to use, or what we had for breakfast yesterday. This just doesn’t happen when you write a thousand (or more) words per day. It’s kind of like taking the limitless pill from that movie. You just feel like you have more mental horsepower. Benefit #4: Writing makes you speak better. We make a lot of mistakes when we speak. Grammatically, structurally, etc. When you write more than you talk, you start to talk like you write. I know that’s the opposite of what we usually talk about (write like you talk), but you don’t use filler words or aimless tangents when you write. Again, with muscle memory, this will make you a better communicator when speaking. A better speaker = a more respected and trustworthy individual. What do you think of these, Chase? I know you love writing, and maybe you’ve thought of more benefits than just these 4. I’ll never stop writing. I hope that this little list helps your audience start a blog or an email list or something. It’s like going to the gym for your brain. Super powerful. Yours truly, Alex Sent from my [Cartier Pen, do I sound different?]( I hope you enjoyed this week's Alex In My Inbox edition. Last but not least, I wanted to share two companies that you might be interested in checking out:  1. If you're thinking through your marketing plans, I've got a resource for you. My clients and I have been using them to [hire amazing freelance marketing talent.]( The best part is they do the heavy lifting for you. No job postings, no interviews, and no headache. All you need to do is describe your project, and they'll help you determine the ideal marketer and other important details around budget, timeline, etc. You can literally begin connecting with top freelance marketers in as little as 48 hours. From what I've seen, most people use them to find email, content, growth, paid search, and paid social marketers. I highly recommend [chatting with them]( about your marketing needs. sponsored  2. Looking to grow your eCommerce business but struggling with a lack of working capital? Look no further than 8fig. Our personalized Growth Plans include supply chain planning tools, cash flow management, and flexible funding to help your business grow 2.5x faster. With continuous, cash-flow-friendly funding and the freedom to make real-time adjustments to your plan, you can stay in stock and invest in the future of your business. 8fig will fund up to 90% of your supply chain costs so you can reach your full selling potential. [Sign up for an 8fig Growth Plan today and start growing your business!]( sponsored  Have a great weekend, Chase © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌