10 cognitive biases for high-converting copy

From a $100M marketer  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Happy Monday! Copywriting is just applied psychology. Specifically, applied cognitive biases. [Here are 10 cognitive biases you can use to create high-converting copy.]( Trend alert: static ads are making a comeback. If you’re thinking through your marketing strategy, you need to ensure that static ads are in the mix - they can be a huge driver for conversions. One of the best ways to keep your ad account thriving is to diversify your creatives with both video and static ads. I’ve got a resource where you can acquire both UGC videos and photos from creators for your ads. 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With continuous, cash-flow-friendly funding and the freedom to make real-time adjustments to your plan, you can stay in stock and invest in the future of your business. 8fig will fund up to 90% of your supply chain costs so you can reach your full selling potential. [Sign up for an 8fig Growth Plan today and start growing your business!]( sponsored Recommended Newsletters: I'm excited to share 2 free newsletters I've been enjoying lately. Subscribe for free below: - [The GIST College Sports:]( Get "the gist" of what's going on in the world of women's and men's college sports in less than 5 minutes. [Subscribe here with 1-click](  - [The Digital Marketing Newsletter by Indexsy:]( The weekly newsletter keeping 4k+ marketers in the loop. [Subscribe here with 1-click](  Make More Money From Your Email List: There's a platform that's putting power back into marketers' hands. The past few years have been anything but easy with all the chaos we marketers have had to deal with. 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I highly encourage you to [chat with them]( about how they're helping my clients and others like Tonal, Blendjet, Dr. Squatch, etc. make a ton of money (seeing an average 2x-4x ROI) from their Email and SMS channels. Hire Great Freelance Marketing Talent If you're thinking through your marketing plans, I've got a resource for you. My clients and I have been using them to [hire amazing freelance marketing talent.]( The best part is they do the heavy lifting for you. No job postings, no interviews, and no headache. All you need to do is describe your project, and they'll help you determine the ideal marketer and other important details around budget, timeline, etc. You can literally begin connecting with top freelance marketers in as little as 48 hours. From what I've seen, most people use them to find email, content, growth, paid search, and paid social marketers. I highly recommend [chatting with them]( about your marketing needs. Subject line of the week from one of my clients: - Vertical: Apparel - Recipients: 6,472 - Content: Membership - Subject Line: Destination: Acidopolis 😵‍💫 - Preview Text: March’s Membership Print ✨ - Open Rate: 30.80% - CTR: 2.73% Do you run or work at an Ecommerce brand that needs marketing help? Reply to this email and let's chat! My newsletter stats from last week: - Recipients: 64,894 - Subject Line: Copywriting changes that will 2x your conversions - Preview Text: Here are 15 changes you can make - Open Rate: 40.30% - CTR: 1.63% Have a great week and make sure to send some emails! - Chase P.S. Here's my tweet of the week: P.P.S. I wanted to share two companies that you might be interested in checking out: - Sharpen your math, CS and data skills in 15 minutes a day. For professionals and lifelong learners alike, Brilliant is one of the best ways to learn. The deets: Bite-sized interactive lessons make it easy to level up in everything from math and data science to AI and beyond. 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