how to create your ICP

ICP = Ideal Customer Profile  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Happy Monday! Getting inside your target’s head is the most crucial part of copywriting. The problem is… very few people know how to actually do this. Here's how to learn everything there is to know about your target... And then turn it into high-converting copy. [how to create your ICP]( D2👀 Dinner: I'm hosting my first DTC Dinner in Los Angeles in 9 days. If you own/run a DTC Brand, come join us for dinner and drinks. We'll be covering the bill, so all you need to do is show up ready to have a great time. [Apply here.]( Recommended Newsletters: I'm excited to share a few newsletters I've been enjoying lately. - E-Commerce Newsletter:]( Never miss the most important e-commerce industry news with this once-per-week digest. here (with 1-click).](  - Growth Newsletter:]( They break down the strategies fast-growing startups use to grow. Step-by-step, they walk through their tactics. For free. Every week. [Subscribe here (with 1-click).](  - [Product Teacher:]( An awesome weekly newsletter that showcases perspectives from a diverse group of product leaders. here (with 1-click).](  - [Send & Grow:]( Become the smartest newsletter operator in the room. Thousands of publishers trust their five-minute briefing to grow their newsletters. [Subscribe here (with 1-click).](  - Like a Billionaire:]( Dive into the world of alternative investments, uncover strategies of the ultra-wealthy, discuss macroeconomics, and interview successful investors. [Subscribe here (with 1-click).](  - [Who Sponsors Stuff: Email Intelligence:]( They'll keep you on top of the latest in newsletter publishing & marketing in just 5 minutes a week. Make more money with a newsletter. [Subscribe here (with 1-click).](  - [The Playbook by Unemployable:]( Helps creators, freelancers, coaches, and consultants attract profitable audiences and develop multiple revenue streams. [Subscribe here (with 1-click).](  - [StackedMarketer:]( They share breaking news, insights, advertising hacks, tips & tricks for all your digital marketing,-- Facebook, and Google, native ads, SEO, Snap, TikTok, affiliate marketing, email, and countless others. [Subscribe here (with 1-click).](  - [The Shape of Disrupt to Come:]( They send a weekly newsletter on social media marketing (both organic and paid social). [Subscribe here (with 1-click).](  - Creative BCC Newsletter:]( They share a behind-the-scenes look into building a creative business, sharing principles and strategies you can apply to create your desired success. [Subscribe here (with 1-click).]( Subject line of the week from one of my clients: - Vertical: Apparel - Recipients: 66,619 - Content: Bundles - Subject Line: Halloween 3-packs are here 🎃 - Preview Text: Look eerie-sistible w/ your costume OFF 🔥 - Open Rate: 54.30% - CTR: 1.50% My newsletter stats from last week: - Recipients: 43,030 - Subject Line: How to audit an email account - Preview Text: From someone who’s audited 100’s of accounts - Open Rate: 39.30% - CTR: 2.90% Upcoming events: - The Guru Conference: The World's Largest Virtual Email Marketing Conference. [Get your free ticket here.]( Hire Amazing Freelancers: The Q4 madness is upon us. Hiring good marketers is really hard. Everything from recruiting to interviewing to onboarding is exhausting. Plus, when you have the need, it's too late. That's why I'm a fan of MarketerHire On-demand, A+ marketers. I've been a freelancer on MarketerHire in the past and also have hired freelancers through them, so I can fully vouch for them. [Crush your marketing goals with MarketerHire.]( Let's Work Together: I'd love to see if there could be a good fit for working together on the marketing side of things. [Fill out these few questions]( and I'll be in touch. Have a great week and make sure to send some emails! - Chase P.S. Here's my tweet of the week: © 2022 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌