Because you've clicked

This is only going to clickers  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey Friend, Because you've clicked at least one link within my emails over the last 90 days, I'm hooking you up with this week's paid newsletter content. Big favor, please: I'm working on improving my deliverability going into BFCM, so can you please hit reply to this email and let me know you got it? Something as simple as "got it" would be great. These are a couple of really solid campaigns that I highly recommend you send out in the next couple of weeks. Brand-builders + money-makers on the way. Let’s jump in.  Campaign Idea 1 - The Veteran's Day Email: - Email Examples: - [The Veteran's Day Email Example 1]( - [The Veteran's Day Email Example 2](  - Purpose/Context of Email: Veteran's Day is coming up, and it's a day that everyone can come together to celebrate one thing. Even though we're not actually "celebrating" anything (it's more genuflecting), we're all aware of how big of a deal this is. I wouldn't go too crazy with sending emails on this day, but if you think it'll be important to your audience, do it like this. [Example 1]( is from Bombas Socks. This brand is charitable all year round, so this campaign is totally in-line with their values and makes sense. This email is all about supporting homeless veterans and donating money and/or socks to them. Their mission is very touching, and an emotion like this is what makes an impact with email. Even if you haven't been consistently charitable throughout the year, you can pull from Bombas' messaging to build a positive rapport with your audience. [Example 2]( is from CROSSNET. Their messaging for this occasion was super on point. Instead of running a sale like most brands do, CROSSNET made it about the vets community and allowed people to make a donation. They have a large list, so I'm sure they were able to donate a few thousand dollars with this send, but the most important thing is that they showed support and solidarity. This email was well-written and has a great message. - Segment(s): - Your Engaged Subscriber Segment  - Subject Line Ideas: - We stand for Veterans. - Our mission for Veteran's Day - Help us donate for Veteran's Day  - Preview Text Ideas: - Support if you can. - We're donating X. - Links inside. Campaign Idea 2 - The Gift Guide Email: - Email Examples: - [The Gift Guide Email Example 1]( - [The Gift Guide Email Example 2](  - Purpose/Context of Email: It's officially that time of year. Gift guides are incredibly important for Black Friday, because you need to take the guesswork out of your audience's buying decision. They need to be confident in what they need so that they don't need to "shop" on BFCM. They just need to buy. Give them the playbook for what the best gifts will be, and pull content from examples like this. [Example 1]( is from Asystem, the fast-growing supplement company. They did this really well, and I wanted to show you this example because their product is not as "giftable" as a pair of socks or a t-shirt. They need to sell you on why you should be gifting their products in the first place. But once they plant that idea in your head, it's easy to get the sale. Some of us on here may have products that aren't traditional gifts, but if you do it like Asystem, you'll make a killing. Great designs here, too. [Example 2]( is from BYLT. This is a Father's Day gifting angle, but this style of email could be used for any gifting event. BYLT does it in the most efficient way possible. You just need a block in your email that shows off your product, a quick line that encapsulates the essence, and then a CTA button. It's as simple as that!  - Segment(s): - Your engaged segment  - Subject Line Idea: - Need help gifting? - The gift guide is here. - Put THIS under the tree.  - Preview Text Idea: - We got you. - Plan ahead for gifting! - Open this up. Campaign Idea 3 - The Custom Bundles Email: - Email Examples: - [The Custom Bundles Email Example 1]( - [The Custom Bundles Email Example 2](  - Purpose/Context of Email: Allowing your customers to create their dream bundle — especially with a discount — is such a fun way to boost your AOV. Bundles are an awesome way to get more product out the door than normal, but when brands set the parameters for a bundle, customers may not convert if there's something in there that they don't want or need. Do it like this instead. 1]( from Liquid IV. I dig this email for a couple of reasons. First, the design is awesome and clean af. Love it. Secondly, Liquid IV's product lends itself well to bundling it up and stocking your shelves at home with as much of it as possible. The only thing I'm not a fan of is that they don't tell you what BYOB means in this context. I'm 99% sure it means "build your own bundle", but it could be anything, lol. Make sure you're incredibly clear in your emails and don't use acronyms that could be misunderstood for something else. An all-round good email though!  [Example 2]( is from Boll & Branch. This email isn't as creative in terms of design as the last one, but it's incredibly clear what the customer is supposed to do. I love when brands do a step-by-step walkthrough of what to do when they visit the site. It makes it so much easier on the customer because you always have to assume that they have less information than you. The simpler your copy/design is, the more likely they are to convert. Love it.  - Segment(s): - Your Engaged Subscriber Segment  - Subject Line Idea: - BYOB (Build Your Own Bundle) - Get creative at a discount! - Custom bundles for 48 hours.  - Preview Text Idea: - Pick and choose your faves! - 20% off whatever you choose! - Get in and save! That's it! Don't waste any time whipping these up, because I know that there'll be a pot of gold at the end of these emails. Go out there and sell! Big favor reminder: I'm working on improving my deliverability going into BFCM, so can you please hit reply to this email and let me know you got it? Something as simple as "got it" would be great. Best, Chase © 2022 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌