The effective copywriting technique that requires ZERO creativity

Alex In My Inbox #133 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Ship More Winning Ads with [Atria Analytics](     Hey there, Welcome to Edition 133 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.   Today, Alex has a copywriting method that works like a charm, and it’s also something that a robot could do. Extremely easy, and will definitely increase sales.  Let’s check it out.   But first...   🚀 Ship More Winning Ads with Atria Analytics! 🚀 Managing ads can be overwhelming, especially when your hard-earned dollars aren’t translating into results. Atria’s [new AI analytics tool]( is here to change that, offering a powerful solution to optimize your ad performance and boost your ROI with data-driven insights. 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Unlock your [ad’s full potential with Atria]( and start making smarter, faster decisions today!       Now let's dive into today's edition 👇     Dear Chase, Quick email for you today. Humbly, one of the reasons why I’ve done well in my career as a copywriter is because I have a hyperactive brain. The thoughts I have on a daily basis are quite frankly ridiculous. You wouldn’t wanna know what goes on up there. I’ve been able to filter the crazy ones out and use the funny/useful ones in the copy I write for myself or my clients. That means the emails I write are usually pretty interesting and compelling. However, I get writer’s block every once in a while. It’s common. If you’re a writer, you are guaranteed going to have to deal with this a couple times a year, if not once a month. When this happens, there is a way to keep up your cadence without being creative. And even if you don’t have writer’s block, these ideas can convert no matter what. It’s not complicated. It just requires a little bit of research. Most businesses are missing a huge piece of the equation and they don’t even know it. Their marketing messaging is weak because they get cocky. They think they know what their customers want, and some customers DO want what they’re talking about. But 90% of the time they’re wrong. The best thing I do for clients is talk to their customers, or people in their niche, and ask questions about the issues that they ACTUALLY have so that I can write copy around each point. What is their dream outcome? How do they wanna get there? What is their current situation? What drives them? What are the things that are standing in their way to change it? A good example is the fact that a lot of the gurus that I write for will say “do you wanna quit your 9-5?” in their copy. And then when I speak to their market, most of these people don’t actually have 9-5s. They’re in school, they have part-time jobs, etc. This messaging doesn’t help them in any way. By tweaking the “9-5” messaging to “do you wanna make $10k a month before you’re even old enough to have a 9-5?”, we get WAY more conversions. People respond “yes” in their heads when they read that. It makes it a way more powerful offer and way more tailored to them. There are DOZENS of different messaging tweaks you can make that you will learn by talking to your market. Most of what you think they want is wrong. The only way you’ll know is by having that conversation. One 30-minute phone call will mean you have email ideas for the rest of your life. Make sense? Yours truly, Alex. Sent from my Grok (fun mode)     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service + Community.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782