jam packed email marketing & copywriting edition

an email campaign idea, copywriting resources, email marketing tips, and more ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   I rarely speak at virtually events these days. But I made an exception. Register to attend my talk — [i]( free.](     Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in:     Email Campaign Idea - The "Responding To Testimonials" Email:   Email Examples: - [The "Responding To Testimonials" Email Example 1]( - [The "Responding To Testimonials" Email Example 2](  Purpose/Context of Email: The next two emails you're about to read are some of my favorite emails I've received. You already know that testimonial emails perform well, but you likely haven't seen them in this form. These brands are responding to these testimonials in a fun, entertaining way. They're showing off the good things that people say about their brand, while sharing their thoughts on their review, or adding a joke onto it.  [Example 1]( is from BALLS, one of my faves. They've been featured on here a lot lately. Their audience is younger (18-25), which means that some of these reviews are based around memes and references that Manscaped customers would never understand. Since BALLS does a lot of testimonial features, many people will try and write the most outlandish reviews possible in order to get posted. The copywriter here matched the energy of the reviews and made them even more funny. Not sure why I'm so amused by brands not taking themselves seriously, but it's really fun to watch.   [Example 2]( is from a very new company called Extra. They offer debit cards that actually help build your credit score. They're in beta, and they're working on proving the concept. Many people don't know what this is, so they rely heavily on word of mouth from real human beings. Since their target audience is millennials who want to build their credit score, they have a fun tone of voice and use dad jokes. Who doesn't love dad jokes?   Segment: - Your Engaged Subscriber Segment  Subject Line Ideas: - They said it, not us. - They said WHAT about us? - We clapped back at these reviews.  Preview Text Ideas: - This is not a humble brag... - We have something to say about this. - They probably wish they never said this.       Tune in to My Virtual Talk: Next week, on September 4th, I'm doing a [free virtual talk]( on email marketing and copywriting.  I finished the presentation deck for it yesterday and it's REALLY GOOD!  Everyone who signs up will: - Get to learn from me live (virtually) - Receive a free LinkedIn training I'm putting together (you'll get this a few days after the event is over)  Plus I'm donating $1 to charity for every signup. Currently sitting at 1,008 signups. [Register for free here.](  P.S. Make sure to still [register]( even if you can't attend live (this way you'll get the recording).     Email Marketing Resource of the Week: 9 Email Formats That Could Make You More Money Today:       Copywriting Resource of the Week: Your headline is the most crucial part of your copy.  If it isn't powerful enough, no one will read it...  AKA you'll make no money.  Here are 7 irresistible headline formulas to boost your clicks, open rates, and conversions:       Quick Copywriting Tip of the Week: ​ People make buying decisions emotionally and justify them with logic. Your copy should incorporate both: To connect emotionally: - Tell Stories: Share relatable anecdotes or customer experiences. - Highlight Benefits: Focus on how your product improves their life. - Make Promises: Clearly state what they stand to gain. To solidify with logic: - Present Data: Use compelling numbers to back up your claims. - Share Facts: Provide clear, undeniable truths about your product. - Show Statistics: Offer relevant figures to reinforce trust.     I hope you enjoyed this edition. Hit reply and let me know! - Chase     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782