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The most effective way to sell pretty much anything

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chasedimond.com

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chase@chasedimond.com

Sent On

Fri, Aug 9, 2024 01:15 PM

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Alex In My Inbox #129 ͏  ͏  ͏  ͏  ͏  ͏  ͏

Alex In My Inbox #129 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Discover how you can sign your first (or next) freelance client in the next 90 days with this [simple 5 step system.](    Hey there, Welcome to Edition 129 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.   Today, Alex has an email for us about how to tell better transformation stories and double your sales with this method.  This is such a powerful storytelling tool if used correctly.  Let’s check it out.   But first...  I had a crazy idea and you're going to benefit from it.  My friend Bo is raking in the dough as a freelancer...  ... to the tune of $70,000+ PER MONTH!  I told her she needs to partner up with me to do a free live training for my audience (you).  And she agreed!  She will be doing a free live training in 9 days.  If you're a freelancer, copywriter, marketer, or agency owner, you need to [register to attend.]( (it's free).  During this training you will learn how you can sign your first (or next) freelance client in the next 90 days.  She'll share her simple 5 step system for making this dream a reality + MORE! [Register for free here.]( Now let's dive into today's edition 👇     Dear Chase, I remember when I first started growing on Twitter. I didn’t really know what I was doing on the platform. I was used to writing long copy that was for brands. I became friends with this Twitter ghostwriter who was popping off back then, and he gave me some pointers on how to tweet for engagement while still building a good brand. He gave me a tweet formula that went like this: At age 18, I was doing X. Now, at age 22, I’m doing Y. Lesson. The first line creates relatability, because you’re exposing a low point. The second line creates hope, because you’ve improved so much in a short period of time. The last line is a takeaway that the reader can use to do the same thing. The first time I tweeted like that, it got like 100 likes. At the time, that was what I considered “blowing up”. Since then, I realized the power that a transformation story holds. And now I use it all the time. If you’re trying to convince an email list full of people that there’s something they can achieve, you need to use this framework. 2 years ago, Bob was struggling to get X result. He tried XYZ things, none of them worked. Then he tried my method, and he was skeptical at first, but it worked. Now, Bob has X result + a little more. The key here is to use your prospects’ objections in the story and make it clear that the transformation happened in spite of all of those things. For example: If your prospects usually think your method is BS, you need to say that Bob thought that too, until he tried it. If your prospects think it won’t work because they’re too busy, you need to talk about how Bob works 12 hours a day and still made it happen. If your prospects think they need to have certain personality traits to succeed, tell them how Bob has an IQ of 85. The thing is, these need to be somewhat true. You can’t LIE and tell people that Bob did all these things if he didn’t. But, you need to remember that Bob had to overcome a bunch of things to get results with your product. If Bob didn’t, then someone else did. Any good client will have pages and pages of social proof for you to comb through so you can tell a good transformation story. Just do your best to make it sound like a story your email list will resonate with. It builds trust. It strengthens credibility. It inspires people. And it makes them wanna buy. Keep this in mind when you write something this week. Yours truly, Alex. Sent from BOB’S iPhone     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782

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