the 6 most common email marketing problems I’ve found

(chances are you might be experiencing at least half of these) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   A BIG PROBLEM brands and marketers are facing right now is ensuring their emails hit the inbox. [SMTP.com]( is regarded as the most trusted sender in the industry by ISPs.     Happy Monday! Today's Must Read Content Piece: [In my 7+ years of ecommerce email marketing, I've audited over 500 email accounts.]( [Â]( [Here are the 6 most common email marketing problems I’ve found + how to fix them.]( [Â]( [(chances are you might be experiencing at least half of these)]( [Â]( [Â]( [1. Low Open Rates:]( [This can stem from several things, including uninteresting subject lines, poor email deliverability, and not taking advantage of the preview text.]( [How to fix it:]( [Create Engaging Subject Lines that: - Spark curiosity or intrigue. - Tease the content of the email. - Use personalization, such as the recipient’s name or specific interests.]( [Optimize Your Email Deliverability: - Make sure your sender reputation is strong. - Avoid spam trigger words in your subject lines. - Test different sending times to find when your audience is most active.]( [Leverage Compelling Preview Text: - Complement the subject line with enticing preview text. - Provide a brief overview of the email’s content.]( [Your goal is to make your subscribers excited about opening your email.](  You can learn the [5 other common email marketing problems here.](     Copywriting Resource of the Week: Copywriting is more about psychology than it is about writing.  Here are 6 psychology-based copywriting tactics to boost your conversions:       Email Marketing Resource of the Week: Here are the 3 ways to increase your revenue using email marketing:  1) Increase # of customers 2) Increase # of purchases per customer 3) Increase $ per purchase  Here's how you do each (with examples):       Partner of the Week:   Ensure your emails hit the inbox with [SMTP.com’s industry leading deliverability.](  [SMTP.com]( is a platform that caters to all your transaction, email relay and email delivery needs at a very affordable price.  With decades of experience, [SMTP.com]( is regarded as the most trusted sender in the industry by ISPs. And has been trusted by over 100,000 customers over the years.  Sign up for as little as $25 / mo and join the platform that sends billions of emails every month with 99.99% uptime and unmatched deliverability. [Learn more here!](     Copywriting Tip of the Week:   Struggling with your headline? Try these actionable tips: - Ask a Question: Engage curiosity and encourage clicks. - Example: "Want to Boost Your Sales in 30 Days?" - Paint a Picture: Help your readers visualize the benefit. - Example: "Imagine Doubling Your Revenue with Just One Email" - Present a Scenario: Make it relatable and relevant. - Example: "Struggling with Low Open Rates? Here's the Solution" - Highlight a Benefit: Showcase the value upfront. - Example: "Unlock Higher Conversion Rates with These Simple Tips" - Mention a Use Case: Provide a specific and practical example. - Example: "How E-Commerce Brands are Winning with Personalized Emails" You can use these strategies to create compelling headlines that capture attention and drive engagement.     Must Attend In-Person Event: I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP, as they sold out last year.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 86,445 - Subject Line: 15 copywriting mistakes that are causing you to lose moneyPreview Text: (And how to fix them) - Open Rate: 44.14% - CTR: 1.00%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.     Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782