the 7-step process we use to create open-worthy subject lines

(Steal this) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Ecom Brands: Sell your products on a marketplace that has a built-in audience of millions of shoppers who are looking for products like yours. It only takes a minute to [create your account.](     Happy Monday! A quick heads up, starting next week I'll be back on my normal newsletter schedule. I took a few days off last week for the holiday and tomorrow through Friday I'm out of town filming something really cool with Iman Gadzhi's team. More info to come on this. Today's Must Read Content Piece: My email agency has sent tens of thousands of email campaigns for our clients.  We constantly crush all industry open-rate benchmarks.  Here's the [7-step process we use to create open-worthy subject lines.](  (Steal [this](     Copywriting Resource of the Week: A good headline is crucial for your copy to convert well.  Yet, most people SUCK at writing headlines.  Here are 7 headline mistakes that hurt your conversions (and how to fix them):     Email Marketing Resource of the Week: Brands: Capturing emails through various subscription forms + setting up and optimizing your welcome series for non-buyers is a great way to drive revenue for your store.  Here's how to do this:      Partner of the Week:   DUDE Wipes cleaned out the competition.  By gathering insights through online sales and freeing up time spent on shipping, they continue to grow their business both on [Walmart.com]( and in stores nationwide.   “[Walmart is] the largest retailer in the world but they really have a love and a feel for small businesses. They know what we need to do to be successful with the customers...” -- Sean Riley, Founder and CEO, DUDE Wipes  Sell your products on a marketplace that has a built-in audience of millions of shoppers who are looking for products like yours. It only takes a minute to [create your account.](  As one of the fastest growing eCommerce platforms in the world, Walmart Marketplace makes growing your eCommerce business simple with: - Zero monthly or set up fees - Competitive commission - Flexible, yet powerful solutions for fulfillment, ads, pricing, and more Join today to get New-Seller Savings—up to 50% off referral and fulfillment fees* for a limited time only.  [Start now and save.](  *Conditions apply       Copywriting Tip #1 of the Week:   Transform "We" Sentences into "You" Sentences To make your copy more engaging and customer-centric, shift the focus from your company to your prospects. Instead of writing about what you do, emphasize how your offerings benefit them. Instead of writing: "We have a new collection." Write: "You’ll love our new collection." This approach makes your message more relatable and compelling. Remember, your prospects are primarily interested in how your product or service can enhance their lives. Always prioritize their perspective in your communication.     Copywriting Tip #2 of the Week:   Repeat Important Messages To make sure your key messages resonate and stick with your audience, repetition is crucial. Reinforce important points throughout your copy. If you mention a key benefit or message early on, make sure to also: - Repeat it in the middle. - Reiterate it near the end. Why? Because repetition reinforces memory and ensures your audience remembers the most important information. This technique helps embed your message in their minds, making it more likely they’ll take action.     A New Medium for Presenting Ideas: I'm talking about beautiful presentations, documents, and websites powered by AI.  The best part?  No design or coding skills are required.  You can literally create unlimited presentations, websites, and more—in seconds!  Gamma is like PowerPoint but [way more powerful.](  I've been using them for everything lately.  Course decks. Client proposals. Internal team documents. Contracts. The list goes on.  [Start using Gamma for free]( to create better-looking resources while spending a fraction of the time.      Must Attend In-Person Event: I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP, as they sold out last year.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 83,242 - Subject Line: The only 7 copywriting frameworks you actually need... - Preview Text: ...for all of your marketing efforts - Open Rate: 45.16% - CTR: 1.10%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782