3 random (but mandatory) writing tips

Alex In My Inbox #120 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   IMPORTANT NEWS: I'm officially launching my new Client Acquisition Course tomorrow. Keep your eye out tomorrow for a special launch discount.     Hey there, Welcome to Edition 120 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you. Today, Alex has an email for us about a handful of writing tips that will make you better no matter what. I personally use these, and it’s made me better over time as well. Let’s take a look. But first...  I'm excited to officially launch my new Client Acquisition Course tomorrow.  The course will be your cheat code for landing clients.  I believe every copywriter, freelancer, and agency could benefit from it.  Because who doesn't want more (and better) clients?  More clients = More income  And this course was designed specifically to teach you how to acquire more clients.  Please don't buy it today as it's full price right now, but rather, [click here to learn more about how the course can help you level up this year.](  So make sure to wait until tomorrow's special discount to purchase it. Now let's dive into today's edition 👇     Dear Chase, As much as I love copywriting and using words to sell products for myself or my clients… I really just enjoy the art of writing. Whether I’m selling or not. Just the idea of sitting down with a blank page and writing something inspiring. Although copywriting is an entirely different beast from storytelling or writing an essay, doing one will make you better at all of them. And I’ve been thinking over these last few days about some simple tips that I could write to you about. These aren’t particularly groundbreaking, but they’re a helpful reminder for anyone who wishes to publish something they’re proud of. Tip #1: Whatever it is, make it more visual. The thing I think that makes writing great is how it makes me feel. And words alone on a page don’t really make me feel anything. It’s only when the words I read inspire some sort of visual imagery that I feel strongly about it. When I read the right words, they make me stop reading and picture something in my head. [This tweet from my friend Ben Bader]( went platinum a few months ago. The contents of this tweet are not exactly original. It’s not like Ben is the first person to ever state that a normal life is boring and that we could all be doing more. It’s because Ben went above and beyond when explaining exactly what this life looks like. People were able to picture exactly what he’s talking about, and he hit a nerve in tens of thousands of people. That’s the impact of visual writing. When you’re describing something, go deeper into detail. And pull details that aren’t cliche. If you’re writing about someone who hates their job, don’t just say stuff like: “His boss is an a**hole, and he hates waking up to an alarm every day.” That’s cliche. People gloss right over that. What does his boss say EXACTLY? What does the alarm sound like? Why is it so excruciating? What does it actually FEEL like to wake up that early in the morning and run off 5 hours of sleep every day for years? Get imaginative. Go further down the rabbit hole. Tip #2: Edit out the BS, then edit it again. I know. I get it. Whenever some writing guru tells me to do this, I get annoyed. It’s such a tedious tip. It sounds like filler. But I can promise you, after writing professionally at a high level for almost 5 years now, that this is really make-or-break for most writers. People’s attention spans are so brittle. It’s so easy for someone to read one single line that makes them uninterested and then check out immediately. ESPECIALLY if you don’t have a brand and a reputation behind you. Some writers can be as boring as they want until they get to the point. 99.5% of writers don’t have any such luxury. You have to be concise. You have to make sure that every single line is entertaining. One day, it’ll require much less editing for you to produce a quality piece of work. You’ll instinctively know what the audience won’t care for, and it won’t even pass the filter before you put it to the page. Do your best to try and get rid of 10-15% of the words you’ve written. One way to practice this is by writing Tweets. Twitter gives you essentially unlimited characters when you’re a premium member, but I still always try to limit it to the 280 characters that actually show on the timeline. It’s a fun little challenge. On such a small scale. What can you remove or abbreviate to make it more readable, more platform-friendly, and more impactful? Tip #3: More than one day off is not good for you. This is a simple one. The best writers are writing every day, or almost every day. Around summer of last year, I took quite a bit of time off from writing. Months. And when I came back, it’s like my ability had atrophied. It was very strange, considering that being a decent writer was part of my identity. I worked hard to get it back. But I wasted a lot of time in doing so. If you really value being a high-quality writer, you’d abide by this. And why wouldn’t you value that? Why wouldn’t you want to be able to manipulate people’s emotions with just words on a page? Why wouldn’t you want to be able to get people to do whatever you want? Why wouldn’t you want to build an audience of people who admire and respect you so that you can have some sort of lasting impact? Why wouldn’t you want to look to master the skill that has created and destroyed entire empires? People truly underestimate the skill of writing, Chase. But I believe that those who follow these 3 tips and continue to read this newsletter will have no problem increasing their skill level so they can write their way to abundance. Yours truly, Alex. Sent from my Cartier Pen P.S. Make sure you buy Chase's new Client Acquisition Course tomorrow!     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    New Podcast Episode:  In this episode, Mason and I discuss a variety of topics, from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators representing ecommerce brands on TikTok Shop.  We also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low-hanging fruit in your business, and what makes the difference between LinkedIn content that’s mid and content that blows up.  [Check it out here.](    Things Worth Checking Out:  1/ Looking to grow your email and SMS subscriber lists faster?  Here are 2 innovative List Growth Strategies: - Instagram Giveaways to Collect Email Subscribers: Run Instagram giveaways where participants enter by sharing their email or phone number with you via DMs. Use a tool like [Gatsby]( to capture this follower’s email or sms information from the DM and auto-sync them in as new subscribers to your lists in Sendlane, Klaviyo, Attentive, Yotpo and more. - Evergreen Offers in Instagram Bio: Add an offer in your Instagram bio, inviting users to DM their email address to receive a discount on their first order. This works like a welcome popup on your website but keeps users engaged on Instagram, making it easy for them to subscribe right where they are. Use [Gatsby]( to automate this process. Implement these strategies to see significant list growth with minimal setup and management. To learn more about these strategies and Gatsby, [click here.](  2/ For ecommerce brands looking to provide the perfect customer support, every time, check out why so many brands are [switching to Richpanel.](  Their platform that combines the best of AI and humans to respond faster, manage all channels & [scale your customer service.](   3/ I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP as they sold out last year. 4/ Gamma is becoming my go-to platform for creating presentations. And no, that's not just because I'm now working with them.  I've found them to be a modern alternative to PowerPoint that's powered by AI.  Their AI helps you create, design, and refine all your content incredibly fast. Outside just presentations, you can also use Gamma to create beautiful documents, and they just released a new websites feature.  For anyone that lacks design and coding skills, this is a tool worth trying.  They have a generous free plan you can [check out here.](   Thanks to my partners above for their endless support.     P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782