10 overlooked copy elements worth paying attention to

(ignore these at your own risk) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Join Jones Road, Olipop, Magic Mind, and 5,000+ brands that use Chargeflow to [win Chargebacks on autopilot.](     Happy Monday! Today's Must Read Content Piece: Copywriting is all about the details.  Getting the details right can make or break your copy's success.  Here are 10 often-overlooked copy elements worth paying attention to:  (ignore these at your own risk)  1) Eyebrow:  The eyebrow works as a filter for your visitors. It should: - Address your target audience - Scare away everyone else When it comes to attention, you want quality over quantity.  Learn [9 more overlooked copy elements here.](     Email Copywriting Resource of the Week:   My company writes hundreds of pieces of copy each month.  All of them have to pass a checklist to ensure they convert well.  Here's our 7-step high-converting copy checklist:       Paid Ads Copywriting Resource of the Week: Here are 6 copywriting formulas I recommend using when writing ad copy:       Partner of the Week:   Jones Road Beauty (Bobby Brown's makeup brand) was in need of a chargeback management solution to handle their chargebacks in a hands-off manner.  The task was consuming too much time and energy from the CX team.  After receiving some recommendations from colleagues, they decided to give Chargeflow a try.  Three months later: - They saw a 32.6% increase in chargeback win-rate - They experienced a 97% increase in win-rate for chargeback fraud cases It's safe to say that Chargeflow is a no-brainer, especially if your brand is on Shopify - It’s free to use as you only pay a % once they win the chargeback and recover the lost revenue.  [Join Jones Road, Olipop, Magic Mind, and 5,000+ brands who use Chargeflow to win Chargebacks on autopilot.](     Sales Page Copywriting Resource of the Week:   Here are 6 copywriting techniques you can leverage for your sales pages:     Quick Email Marketing Tip: Send your emails at random times within an hour vs. on the actual hour.  For example, send your email at 6:15am instead of 6am.  Or send your email at 7:11am instead of 7am.  This way, your emails won’t get lost in your subscriber's inboxes amongst as many other emails.     Ecom Store? Check this out:   I was listening to Josh, the founder of Snow Teeth Whitening, talk about how he didn't have to hire as many customer support reps because he started to resolve 40％ of customer tickets with self-service.  I was curious to learn more and discovered he's leveraging AI to help his small but nimble team punch way above their weight when it comes to answering customer ticket tickets in a timely and efficient manner.  It's pretty cool how his "AI agents" can reply exactly like the real people on his team do. His AI drafts accurate and personalized replies for each inquiry, which speeds up the response process greatly.  [This is the platform]( he's using to deliver the perfect customer support every time.     Must Attend In-Person Event: I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP, as they sold out last year.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 82,837 - Subject Line: 7 emotions you should trigger in your copy - Preview Text: (and how to do it) - Open Rate: 50.80% - CTR: 1.80%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782