3 quick ways to make your writing have “aura”

Alex In My Inbox #117 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Cardinal Mason and I go back and forth on whether taking a vacation [can hurt your business]( (or not).     Hey there, Welcome to Edition 117 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  Got an interesting email from Alex on how to improve your natural copywriting abilities.  This will work for you if you don’t think you’re naturally a great writer. This has less to do with tactics and more to do with your style in general. Let’s jump right in. But first...  I'm stoked by how well received my new course announcement was yesterday.  At the end of this month, I'm launching a new course on how you can acquire clients for your service-based business.  It's the PERFECT course for agencies, copywriters, and freelancers who want to learn how to land more clients.  Some experts and I cover everything from sending cold emails to sending cold DMs to leveraging social media to land clients.  If you want more info + a special discount at launch, [go join the waitlist ASAP.]( Now let's dive into today's edition 👇     Dear Chase, Does writing come naturally to you? It didn’t for me. You have a voice that sounds like you. I could do the equivalent of a blind taste test for writing style and I’d probably be able to identify your style. I think one of the most important things for writing long-form branded copy is having a cool style that feels easy to read. In the same way that you’re more likely to listen to an interesting person tell a story than a boring person, your writing has to have the same presence. How do you give writing “presence”? Words on a page can’t be tall, handsome, and wearing Gucci sunglasses. How do you add “sauce” to writing and make it naturally good? There are a couple of points I can offer here if you’re interested. And listen, I know you didn’t ask, but I’m doing this more so for me. You are my human diary. Anyway, here are 3 tips I thought of last night for how to give your writing “sauce”. 1. Be physically better looking. Hear me out. This may sound crazy, but you have to feel confident before you begin writing. Obviously, as a freelance copywriter, I don’t really need to show up to an office, and I don’t really need to look presentable. I used to write in my pajamas with slippers on. I didn’t feel clean. I wasn’t feeling myself.  Now, I make a point of going to the gym every day, I dress decently well, and I shower before I start work. I might even actually put a pair of sunglasses on. When you look good, you feel good. When you feel good, you write well. That’s how it is for me. 2. Live a cool life and talk to a lot of people. The biggest mistake that a copywriter can make is to shut themselves off from the outside world. Your job as a copywriter is to be the “output” machine. There are days when I’ll have to write 2000-4000 words in one sitting. If there’s no input feeding my output, I’m out of gas. If I have to write a lot, I need to be taking in opinions and ideas from other people that’ll give me inspiration to write. Some of the best copy I’ve ever written was inspired by something cool that someone else said to me that I re-contextualized and put into an email or an ad. Pretty interesting when you mix different people’s ideas and consolidate them into your own brainchild. 3. Roleplay as someone else and pretend you’re them. When I first started writing copy, I had zero style. It was very flat and boring. I just didn’t have enough reps. Only about 4-6 months in did I find my voice and relay it across different brand voices. Before I had my own sauce, I had to borrow sauce from other writers to keep my clients happy. I was a student at the time, so I was reading a lot of Barstool Sports content. It was right up my alley. I noticed that Barstool had a pretty consistent voice across all of their content, so I just broke it down and stole it. Their style was to talk like a clever and clear-headed frat guy, and include a lot of pop-culture references in their writing. I actually still do that today, and it serves me well. People love it. If you were to replicate this, pick a content site or publisher that has a style you like and reverse engineer to see why you love it. John Mayer had a cool quote on this. He said that you find your style as a guitar player by trying to play like your idol and failing. Even if you don’t play guitar, this analogy is perfect for copywriting, too. Without style in your copywriting, nobody cares. You have to make people feel something. That’s why they buy. In order to make them feel something, you have to make them fall in love with you. Sounds crazy, but it’s actually pretty simple. Chat next week. Yours truly, Alex Sent From My Smart TV P.S. I highly recommend you go watch Chase and Cardinal Mason's [latest podcast here.](     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    Things Worth Checking Out:  1/ For ecommerce brands looking to provide the perfect customer support, every time, check out why so many brands are [switching to Richpanel.](  Their platform that combines the best of AI and humans to respond faster, manage all channels & [scale your customer service.](   2/ I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP as they sold out last year. 3/ Join Jones Road, Olipop, Magic Mind, and 5,000+ brands who use [Chargeflow]( to win Chargebacks on autopilot.  It's safe to say that [Chargeflow]( is a no-brainer, especially if your brand is on Shopify - It’s free to use as you only pay a % once they win the chargeback and recover the lost revenue.    4/ Gamma is becoming my go-to platform for creating presentations. And no, that's not just because I'm now working with them.  I've found them to be a modern alternative to PowerPoint that's powered by AI.  Their AI helps you create, design, and refine all your content incredibly fast. Outside just presentations, you can also use Gamma to create beautiful documents, and they just released a new websites feature.  For anyone that lacks design and coding skills, this is a tool worth trying.  They have a generous free plan you can [check out here.](   Thanks to my partners above for their endless support.     P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782