7 emotions you should trigger in your copy

(and how to do it) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   The Perfect Customer Support, Every Time: Harness AI to [provide top-notch support.]( Get incredible operational & cost efficiencies.     Happy Monday! Today's Must Read Content Piece: We all know humans make purchases based on emotions.  So, triggering the right ones is crucial to get people to convert.  Here are 7 emotions you should trigger in your copy (and how to do it):  1. Fear:  Leverage people's primal fears.  These include: - Missing out - Not surviving - Losing control - Being criticized - Being left behind - Fear is a powerful action catalyst.  Example:  You know the urgency of the "Limited Time Offer" emails? That's fear of missing out (FOMO) in action.  [Here are 6 more emotions you should trigger in your copy.](     Email Marketing Resource of the Week:   Every ecommerce brand should send 4 types of emails: - Content --> [2 Examples]( - Relationship --> [2 Examples]( - Product --> [2 Examples]( - Promotional --> [2 Examples]( Here’s what they are, why you should send them, and how often:       Copywriting Tip of the Week: Use popular YouTube video titles for inspiration when crafting your headlines.  They’re excellent for: - Capturing attention - Sparking curiosity - Encouraging clicks All of these apply to your copy’s headline.  Example:  Instead of saying, "Write Better Copy," you could take inspiration from the videos in the image below.       Partner of the Week:   I was listening to Josh, the founder of Snow Teeth Whitening, talk about how he didn't have to hire as many customer support reps because he started to resolve 40％ of customer tickets with self-service.  I was curious to learn more and discovered he's leveraging AI to help his small but nimble team punch way above their weight when it comes to answering customer ticket tickets in a timely and efficient manner.  It's pretty cool how his "AI agents" can reply exactly like the real people on his team do. His AI drafts accurate and personalized replies for each inquiry, which speeds up the response process greatly.  [This is the platform he's using]( to deliver the perfect customer support every time.     Copywriting Resource of the Week:   99.99% of people make these 5 crucial copywriting mistakes: - Mistake: Ignoring Customer Pain Points Solution: Regularly engage with your audience through surveys or social media to understand their challenges. Use this information to tailor your copy, focusing on how your product solves these specific problems. Pro Tip: Analyze competitor reviews and Q&A sections to discover unaddressed pain points in your niche. - Mistake: Overlooking Storytelling Solution: Collect customer testimonials or craft narratives around your products. Incorporate these stories into your copy to make it more relatable and engaging. Pro Tip: Integrate the 'Hero's Journey' framework in your storytelling to make the customer the hero, with your product as their key to success. - Mistake: Weak or Missing Call-to-Actions Solution: Ensure every piece of copy has a clear, compelling CTA. Use actionable language, create urgency, and test different CTA placements and formats to find what works best.  Pro Tip: Personalize CTAs based on user behavior or segment; for example, different CTAs for first-time visitors versus returning customers. - Mistake: Not Understanding the Audience Solution: Develop detailed customer personas. Use these to create copy that speaks directly to your target audience's interests, needs, and preferences. Pro Tip: Use social media insights and analytics to continuously refine your understanding of your audience's evolving preferences and behaviors. - Mistake: Inconsistent Tone and Style Solution: Create a brand style guide. Consistently use this guide to ensure all your copy, across various platforms, maintains a consistent voice and style. Pro Tip: Assign a 'brand guardian' within your team to review content, ensuring all copy aligns with your brand voice and style guidelines.       Ecom Store? You NEED this:   Chargeflow is a fully automated chargeback management platform that manages disputes for over 5,000 brands, including Obvi, Huel, WordTune, and several of my clients.  The sign-up process for a brand takes less than 90 seconds, and the pricing model is success-based; you only pay when we successfully win chargebacks.  I'm stoked to be partnering with them:  [Download the Chargeflow Shopify App for free here.](     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 83,368 - Subject Line: here's HOW to use email personalization effectively - Preview Text: Email Personalization is more than just addressing recipients by their first name... - Open Rate: 52.25% - CTR: 1.40%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782