How to learn copywriting in your sleep

Alex In My Inbox #116 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Cardinal Mason and I Ranked the [BEST Online Businesses]( to Start in 2024.     Hey there, Welcome to Edition 116 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  Today, Alex has an email about how you can take a more passive approach to learning copywriting.  This is a good edition for people who may have minimal time on their hands during the week and want to learn from some cheap or free resources online.  But first...  If you send marketing emails, [you NEED to read this.](  It dives into the must-know dates and information that will make or break your email deliverability.  Things are about to get serious on June 1st.  [Learn more here.]( Now let's dive into today's edition 👇     Dear Chase, I’m coming up on my 4th anniversary of being a copywriter. You know me. You know how sentimental I get. All the memories of learning, getting lost in the craft, getting those first few clients…they all come rushing back. And I know you have a ton of people on your list who are still trying to break into this industry and make some crazy money. Here’s what I recommend: Understand that there is a brainwashing process you need to put yourself through. Beyond understanding how to write copy, you need to know a lot of different things: How successful copywriters think, work, and operate. How brands go about hiring copywriters. Where to find these clients. Supplementary skills that come along with being a copywriter (ie. building websites, email marketing, how ads work, etc). There’s a lot to know. And if someone wants to learn over the course of 4-6 weeks at a slow burn, these are the resources you can trust. Books: Cashvertising by Drew Eric Whitman for learning the basics of how copy is assembled, how to get inside the mind of your customer, and the fundamentals of marketing that advertisers have used for over a century. Influence by Robert Cialdini for learning multiple different methods for getting what you want from other people without being a bad person. The Boron Letters by Bond Halbert to get valuable lessons from the best to ever do it, Gary Halbert. For books, that’s really all you’ll need to get started. You can read books for years and learn a ton of things, but you’ll never make any money. Podcasts: The Geniuses of Copywriting Podcast to listen to Brian Cassingena interview some of the brightest minds in the industry about their experience as copywriters. Hot Copy Podcast to listen to 2 Australian ladies banter over their personal experiences dealing with clients, winning projects, and things to look for or avoid on your journey. The Ben Settle Podcast for a bit of a lighter, more comedic angle to making money online as a copywriter. Actually Learning Copywriting: Go to swiped.co to see famous ads, emails, and sales letters so you can break them down and study why they worked. Go to milled.com to get examples of more contemporary pieces of copy, specifically for e-commerce. [Watch this YouTube video]( to see how a copywriter goes about actually writing, and the thought process behind every word. - Hopefully, your audience gets a chance to get lost in this stuff, Chase. Learning copywriting is one of the most rewarding and valuable things you can do. Wishing them luck. Yours truly, Alex. Sent from my JBL Xtreme (neighbors hate me)     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    Things Worth Checking Out:  1/ For ecommerce brands looking to provide the perfect customer support, every time, check out why so many brands are [switching to Richpanel.](  Their platform that combines the best of AI and humans to respond faster, manage all channels & [scale your customer service.](   2/ I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP as they sold out last year. 3/ Join Jones Road, Olipop, Magic Mind, and 5,000+ brands who use [Chargeflow]( to win Chargebacks on autopilot.  It's safe to say that [Chargeflow]( is a no-brainer, especially if your brand is on Shopify - It’s free to use as you only pay a % once they win the chargeback and recover the lost revenue.    Thanks to my partners above for their endless support.     P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782